Audience research results

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Information about Audience research results
Marketing

Published on March 8, 2014

Author: atm1996

Source: slideshare.net

Audience Research Results

How old are you? Under 16 16-25 26-35 Over 35

Gender Male Female

How do you listen to music? YouTube Other Streaming Sites iTunes CD TV Radio Phone

What appeals to you most in a music video? Focus on performer Interesting narrative Good visuals What the people are wearing

How often do you watch music videos? more than once a day once a day more than once a week once a week a couple of times a month once a month less often

Do you prefer music videos to have a narrative? Yes No Either way

Do you prefer music videos that fit with the song lyrics? Yes No Either way

Would you prefer to see more than location? Yes No Either way

What type of music video do you prefer? Stadium Studio Location A combination of any

Do you pay attention to magazine adverts? All the time Sometimes Not particularly Not at all

Do you prefer the musician to be the focus of the advert? Yes No Either way

Do you care about the advert keeping the branding style of the other products? Yes No Either way

Does the layout of the digipak matter to you? Yes No Either way

Would you prefer the digipak to follow the branding style of the other products? Yes No Either way

Should the advert and digipak reflect the song's genre? Yes No Either way

Should the advert and digipak reflect the style of the music video? Yes No Either way

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