Audience Research Analysis

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Information about Audience Research Analysis
Marketing

Published on March 20, 2014

Author: danielwindele

Source: slideshare.net

Audience Research Analysis

From my research I have identified that half of the people that took the survey do not read music magazines. I believe that this is the result that I achieved because of the age range that had taken the survey. The age range was mainly 16-24 year olds. The reason for this because majority of teenagers/ young adults this age have the new technology such as phones and tablets therefore the information they need they can get easily from their phone rather than happening to do it the old fashion way by reading a magazine to get the information.

• The results that I achieved from this question was that only 2 out of 14 people that took my survey buy music magazines. This was not a shocking result because as the age range suggests dominance of teenagers taking the survey not much teenagers are interested in using money to buy magazines when the internet is free for them and is much easier for them to just search up what they need from their own comfort so giving them a better alternative.

• From this question I got interesting feedback. The majority of the people that took the survey has said they would be willing to spend £1-£5 on music magazines. This was an interesting result because as young people don’t like to waste their money on non-essentials such as magazines. This tells me that the best price to sell my magazine would be in this price range. Also spending nothing on magazines was a very close second with only 1 off.

• From this question the feedback i got was also very interesting. From three of the people that took my survey they said that the title does not fit with rap this therefore gave me reason to change my masthead so that my audience would automatically know that my music magazine was rap. I also got positive feedback which also made it interesting letting me to know that masthead has different meanings to different people

• The feedback that I received was very positive. More than half of the people that took my survey have told me that they would rather has a male than a female on the front cover of a music magazine which is the one that I am using which shows me now it would be more appealing to my target audience

• The feedback that I got from my survey was very predicted. This was half of the people that took the survey have said that the front image is the most important part of the magazine and the part that is eye catching to the readers. This therefore tells me that I would need a great photography front image so that I can attract my readers

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