Audience Evolution How Does The Audience Find Your Media? – Online Marketing Summit Feb 2012

50 %
50 %
Information about Audience Evolution How Does The Audience Find Your Media? – Online...
Business & Mgmt

Published on March 8, 2012

Author: au1153

Source: slideshare.net

Description

Audience Evolution How Does The Audience Find Your Media? Presentation given by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the Online Marketing Summit 2/7/12 in San Diego.

Michael Pranikoff Global Director, Emerging Media PR Newswirehttp://about.me/michaelpranikoffmichael.pranikoff@prnewswire.com Twitter / @mpranikoffFollow The Conversation on Twitter #OMS12

Disclaimer:I am not a Guru. I am not an Expert.All tips, recommendations, and ideas are from reading,exploring, and learning anyway that I can. I consider myselfa B+ Student at best.

Source: http://flic.kr/p/9vky1T

PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.

Engage opportunity across all channels Social Web sites Search Mobile Video sharing CONTENT Blogs Microblogs Print Broadcast

Engage opportunity with all key audiences Investors The Media Decision Bloggers Makers CONTENT Influencers Consumers Shareholders

“In 1965, 80 percent of adults could bereached with three 60 second TV spots.Today it requires117 prime timeCommercials to produce the same result”(Jim Stengel, CMO, P&G)

Source: Google

Follow The Conversation Twitter Hashtag #OMS12

The Emerging Media Landscape User Generated Editorial Consumer Business

http://www.fernandosamaniego.com/2009/07/25-tips-for-a-modern-newsroom-1.html

Website News Email Release Social Print media Communications Channel ComplexityTradeshow Video s Photos / Visualization Search s Blog

Finding The Right BalanceSource: http://flic.kr/p/6KA7xG

Wouldn’t It Be Nice If it Were This Easy?

+ EarnedReach Paid Owned - - + Control

Financial Metrics:• ROI• Paid, Earned, Owned Media Value• Sales Metrics that can be linked to activity.Non-Financial Metrics:• Growth of communities• Visibility of Communities and Content• Engagement Metrics – Like, Google+’s, Shares

Principles to CommunicatingYour Message Today• Make your content Accessible• Make your content Easy To View• Make your content Easy To Use

Building the Foundation

 94% of users tested clicked on a first page search result. *  Only 6% of users clicked to the second page of search results. *  The #1 ranking result garnered around 33% of the total clicks. *  A separate study showed that 39% of search users link search ranking to company prominence. *** - Chitika, Inc.** - JupiterResearch

Not Logged into GoogleLogged IntoGoogle

Not Logged into GoogleLogged IntoGoogle

VisibilityPhoto credit: http://www.flickr.com/photos/fortphoto/1746927016/

Photo credit: http://www.flickr.com/photos/juantheflyfactory/3417503039/

more multimedia = more views Increase in average online views per press release, when multimedia elements are added.Source: PR Newswire web analytics.

Using multimedia in your releases increases journalist and public engagementAccording to internal sample research comparing press releases that contain multimedia with those that do not.

Visibility + Engagement = Increased Sharing of Content Rarely Frequently Shared Shared • Free Trials • New Data • Product Info • Funny • Product • Infographics Documentation • Survey ResultsSource: HubSpot

Where should I go today?http://2.bp.blogspot.com/_1oKAk5afZtM/S_va5tc6soI/AAAAAAAAAE8/wGEvs-F83V4/s1600/2198385460_15b24f14b6.jpg

Make Your Content Directional

Agile CommunicationsTHE PROCESS OF BEING QUICKTO LEARN, ADAPT, & IMPROVE.

http://youtu.be/fToOx6Ft9o8

http://youtu.be/GeLtUzSjETQ

Michael Pranikoff Global Director, Emerging Media PR Newswirehttp://about.me/michaelpranikoffmichael.pranikoff@prnewswire.com Twitter / @mpranikoffFollow The Conversation on Twitter #OMS12

Add a comment

Related presentations

Related pages

Audience measurement - Wikipedia, the free encyclopedia

Audience measurement ... Nielsen//NetRatings measures Internet and digital media audiences ... Networked Insights measures online audiences, ...
Read more

Audience - Knowles: Life above the noise

We listen to your needs. We collaborate with the audiology community to deliver groundbreaking technology. Learn more ...
Read more

Home - AudienceScience

AudienceScience has transformed ... Manage all of your data and digital media in one advertiser ... Build proprietary audience data assets with online ...
Read more

Measure & Advertise | Quantcast

Quantcast Corporation is a digital marketing company that provides free audience demographics ... Find your next customer ... Quantcast Audience Grid ...
Read more

Mass marketing - Wikipedia, the free encyclopedia

Mass marketing is a market coverage strategy ... such as the utilisation of online media platforms to ... Benefits of Mass Marketing. Wide audience ...
Read more

What Is Content Marketing?

The idea of content marketing is ... Social media marketing: Content marketing ... Build fundamentals of your plan AUDIENCE Understand your core audiences ...
Read more

Audience Measurement | Consumers Connecting with Content

... when and where your consumers are connecting with content. ... online, mobile and emerging. ... Audience Measurement; Marketing ROI;
Read more

Guardian Media

Guardian Media Essential information and ... Audiences not Platforms v2.0; ... A progressive audience; Online ads ...
Read more

72 Marketing Definitions - Heidi Cohen

What is Marketing? Here are 72 marketing definitions from ... on audience, media ... door” doesn’t hold true without marketing. You ...
Read more