Audience Evaluation

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Information about Audience Evaluation

Published on March 14, 2014

Author: somwatkins



Audience of the 'Encore' magazine

Audience The audience for my product would be in the socio economic range of D, C1 and C2 and the majority of customers will be between the age range of 16-25. My magazine will be aimed at both males and females as the colour scheme is more masculine with the colours of red, black and yellow and the pictures of George appeal more to females, although males would look up to him. Font is modern, appealing to a younger audience rather then a older audience who would prefer a more sophisticated type of font. George’s expression and stance makes him more appealing to girls rather than males as they would want to be with them. However, males may use him as a fashion icon or someone to inspire to be like. The colour theme of red and black represents the theme of rock whilst yellow hints at a more ‘pop’ type feel to show that the genre of the magazine is both rock and pop. This will attract mainly fans of rock with a niche audience of pop fans.

As this is a monthly Issue, the price will be affordable to working class and teenagers as the issue works out cheaper then a weekly magazine. Also, competitions in the magazine feature prizes that will tempt the audience to buy it as the prizes will appeal to them. Artists featured in the magazine have a huge fan base of the same type of people as the magazine so fans of a particular singer or band will want to buy the magazine as their idol is in it. Content in the magazine appeal more to a younger generation who are interested in gossip, tours, events, fashion etc whilst an older generation would prefer life events and issues etc.

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