Audience Characteristics

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Information about Audience Characteristics

Published on April 23, 2008

Author: Ravie13


Slide 1: Aileen, Daniel & Michelle MM3301 Audience Characteristics Audience Age : Audience Age PRIMARY AUDIENCE: 17-30 males & females SECONDARY AUDIENCE: 31-40 and 15-16 males and females Audience Culture : Audience Culture Forced to adapt rather quickly to fast-paced technology computer/laptop mobile phones digital billboards digital television Constantly surrounded by technical devices Audience Economy : Audience Economy Prospect students: $10/hr. minimum wage Disposable income Current students: School Loans Freelance & Part Time Jobs Have Children Employers: Client Projects Employees Families Faculty: Audience Education : Audience Education Prospect students: High School Self taught designers Current students: High school graduates. Working on BS degrees Employers: Bachelor’s degree Marketing and communication Experts Faculty: Bachelors – Ph.D. Work in industry Audience Interests : Audience Interests Prospect students: Simplicity Fun Stupidity Current students: Good Design Humor Employers: Creative Design Faculty: Educational Aspects Creativity Audience Life Style : Audience Life Style Prospect students: Live with parents Current students: Technologically Savvy Employers: Homeowners Financially secure Faculty: Financially Secure Trying to keep up with trends of students Audience Politics : Audience Politics Liberal Progressive / Reform Artistic

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