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Audience Advocate

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Information about Audience Advocate
Business & Mgmt

Published on February 25, 2014

Author: onesmoothstone

Source: slideshare.net

Description

Do you advocate for your audience -- really? For many brands in the events business, the honest answer is "We say we do, but we don't." Too often, companies put together events and create customer experiences in order to tell their audience how great their brand is or will be without really understanding what their audience needs. You've suffered through these kinds of events. I know I have. The solution is for brands to focus on creating value and being accountable, consistent and simple.
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How to Be an Audience Advocate An Event and Communication Agency Kevin Olsen President and Principal (630) 427-4224 kolsen@onesmoothstone.com

Image of Audience

“Don’t find customers for your products, find products for your customers” - Seth Godin

Image of Audience

Audience Advocacy

“Artists… need to engage on a social level in an authentic way because fans have so much more choice. An artist that doesn’t want to connect with them, will quickly be forgotten.” Cortney Harding Head of Partnerships Soundrop

“The aim of marketing is to know the customer so well, the product or service fits him and sells itself.” Peter Drucker

How?

VACS

Image for Emotion

“Art is the elimination of the unnecessary” Pablo Picasso

www.onesmoothstone.com

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