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Published on October 12, 2007

Author: Pravez

Source: authorstream.com

Market Trends: :  Market Trends: IT Services, Greater China, 2005 - 2006 Twiggy Lo Slide2:  How precise is your marketing pitch: is it China, or Greater China? The Greater China Market :  The Greater China Market What is it made up of? 31 provinces in mainland China 2 Special Administrative Regions – Hong Kong and Macau Taiwan These markets are at various stages of maturity due to differences in: Political Economic IT services acceptance How Attractive is the Greater China Market?:  How Attractive is the Greater China Market? Gartner has developed a rating tool to help ESPs evaluate the different markets in Asia/Pacific Each market in Greater China has Different weighting Scaling ratios 18 criteria Market Attractiveness Matrix: Greater China:  Market Attractiveness Matrix: Greater China Source: Gartner Dataquest, October 2006 Market Attractiveness Matrix: Greater China (continue):  Market Attractiveness Matrix: Greater China (continue) Source: Gartner Dataquest, October 2006 Slide7:  © 2006 Gartner, Inc. All Rights Reserved. so what else is different in these markets? Comparison Between China, Hong Kong, and Taiwan:  Source: Gartner Dataquest, October 2006 Comparison Between China, Hong Kong, and Taiwan Comparison Between China, Hong Kong, and Taiwan (continue 1):  Comparison Between China, Hong Kong, and Taiwan (continue 1) Source: Gartner Dataquest, October 2006 Comparison Between China, Hong Kong, and Taiwan (continue 2):  Source: Gartner Dataquest, October 2006 Comparison Between China, Hong Kong, and Taiwan (continue 2) Outlook:  Outlook The Greater China hype will continue but with more localized messages These markets will continue to increase their integration and cooperation However, this will create even more sensitive political and economic issues Recommendations:  Recommendations Don’t assume Greater China is a homogeneous market Be careful when assigning management to handle multiple locations with day-to day operation responsibilities Be sensitive If you are targeting China alone, don’t market it as Greater China Thanks for Your Time!:  Thanks for Your Time! For questions, please contact me at: Twiggy.lo@gartner.com or 852-3402-0358

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