attitudes 1

50 %
50 %
Information about attitudes 1

Published on January 17, 2008

Author: Stentore


Attitude Formation and Change:  Attitude Formation and Change Consumer Behavior Spring 2000 © Dave Prensky Agenda:  Agenda definition of an attitude functions of attitudes attitude models measuring attitudes changing attitudes Attitudes:  Attitudes a learned predisposition to act in a consistent way toward an object based on feelings and opinions that result from an evaluation of knowledge about the object Components of attitudes:  Components of attitudes three key components: learned knowledge evaluation predisposition to act attitudes affect purchase behavior Functions of attitudes:  Functions of attitudes summarize knowledge, evaluation, and intended action in one “place” make consumers more efficient and effective functions utilitarian value-expressive ego-defensive Attitude models :  Attitude models different perspectives and insights . . . . . . not competitive types of models tricomponent multiattribute attitude-toward-the-ad Tricomponent models:  Tricomponent models knowledge, evaluation, predisposition to act cognition, affect, conation three components influence each other and can occur in any order Multiattribute models:  Multiattribute models attitude toward an object reflects many attributes attitude is a function of belief about object on each attribute importance of each attribute specific situation subjective social norms Attitude-toward-the-ad models:  Attitude-toward-the-ad models focus on advertising’s influence on attitude toward a product attitude is a function of attitude-toward-the-ad attitude toward the product’s attributes Measuring attitudes:  Measuring attitudes observation qualitative methods attitude scales Attitude change:  Attitude change key assumptions attitude consistency attributions of causality marketers and public policy actors try to influence consumers’ attitudes knowledge evaluation behavior Changing attitudes:  Changing attitudes knowledge and evaluation change the evaluation add benefits change the product change criteria for evaluation link products to other attitudes “force” action to affect linked knowledge and evaluation

Add a comment

Related presentations

Related pages

Attitude One

↓ Skip to Main Content. Home; Products. Headsets. Tunguska 7.1; Tunguska 2.0; Headphones. Almaz; Keyboards. Makarov
Read more

Attitudes, Vol.1 (Marie et les garçons) - Microsoft Store

Attitudes, Vol.1 (Marie et les garçons) Store Store-Startseite Geräte Microsoft Surface Laptops Xbox ...
Read more

Attitude 1 - Scribd - Read books, audiobooks, and more

Chapter Eleven: Attitude and Attitude Change 11-1 Chapter 11: Attitude and attitude change 1. What are attitudes? 2. The main components of attitudes
Read more

Attitudes 1 attitude types - YouTube

Social psychology lecture on implicit vs explicit attitudes, ambivalent attitudes, accessibility, and chronic accesibility Dive guage - https ...
Read more

Attitude, Vol. 1 - Microsoft Store

Attitude, Vol. 1 Shaikh Mohammad ibn Faqih. 2014 • 6 Musiktitel • Mehr • Sonstiges • Ilmquest. Album kaufen 7,99 € Kostenlos erhältlich ...
Read more

Attitude (psychology) - Wikipedia, the free encyclopedia

In psychology, an attitude is an expression of favor or disfavor toward a person, ... ISBN 5-98132-028-1; Gerd Bohner. 2002. Attitudes and Attitude Change: ...
Read more

Attitude - definition of attitude by The Free Dictionary

attitude front attitude en pointe at·ti·tude (ăt′ĭ-to͞od′, -tyo͞od′) n. 1. a. A manner of thinking, feeling, or behaving that reflects a state ...
Read more

ATTITUDE (Part 1) - Welcome to Universiti Teknologi ...

ATTITUDE (Part 1) Aishah Amirah bt Zainal Abidin, Ruzaini bt Ibrahim, Siti Aisyah bt Akiah Introduction Attitude has always been a subject of interest ...
Read more

Les Attitudes – Fashion, Lifestyle und Beauty Blog ...

Nachdem ich abgestillt und leider noch ein paar Kilos Babyspeck auf den Rippen habe, wollte ich es ein wenig zelebrieren, dass ich meinen Körper nun ...
Read more