Atlantic Woodworkers Website Strategy

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Information about Atlantic Woodworkers Website Strategy
Business & Mgmt

Published on March 12, 2014

Author: snips56

Source: slideshare.net

Description

This presentation was given to the Atlantic Woodworkers Association at their AGM and monthly meeting on March 11, 2014. It outlines opportunities and strategies for imporving the current website at www.atlanticwoodworkers.ca

atlanticwoodworkers.ca Online Presence Strengths, Opportunities, Recommendations

First Things First • Your webmaster – Don Shubaly • Technical Support/ Features – Stephen Parsons • Content Editing/ Social Media – Mary Elizabeth O’Toole

The Foundation • Get Ready – Assessing the situation – Cleanup & Tuning • Get Set – Research – Collecting Ideas

The Good • CMS (WordPress) • Internet/Intranet • Features – Forums – Library – Gallery

The Opportunity • Technology/ Currency • Design • Strategy • Structure • Content

(some of) The Best • Wood Turners and Carvers • Thanks to Canadian Wood- working & Home Improvement • Here are a few examples…

(some of) The Best • Avalon Woodturner’s Guild – Imagery – Simplicity – Consistency http://www.avalonwoodturners.org

(some of) The Best • Calgary Carvers – Imagery – Use of space – Key messages http://www.calgarycarvers.com/

(some of) The Best • Durham Woodworking Club (Oshawa) – Clean design – Social media – Sponsorship http://www.durhamwoodworkingclub.com/

(some of) The Best • Newfoundland Woodworkers – Strong Imagery/ multimedia – Working features – Member promotion http://www.nlwoodworkers.ca/

(some of) The Best • Oakville Sculpters & Woodcarvers – Branding – Navigation – Monetization (sales) http://www.oswguild.org/

(some of) The Best • Grey-Bruce Woodturners Guild – All of the above http://www.gbwg.ca

The Recommendations • Technology/ Currency • Design • Strategy • Structure • Content http://www.atlanticwoodworkers.ca

Technology • WordPress updates…done! • Modular updates • Library module • Multimedia • Working features (calendar) • RSS & Offsite Content http://www.atlanticwoodworkers.ca

Design • Logo? • Photo Imagery • Multimedia features • Use of space • Color http://www.atlanticwoodworkers.ca

Structure • Public (internet) • Members Only (intranet) • Navigation and sections • Links and related content http://www.atlanticwoodworkers.ca

Strategy • How can we – Add value to members? – Entice new members? – Increase our reach? http://www.atlanticwoodworkers.ca

Members Only • Reformatted content – TMT • Currency – regular updates • Interaction – Forums / discussion? – Mentorships? – Tips & Technique sharing? http://www.atlanticwoodworkers.ca

Public Information • Contact Info • Links • Q & A? • Teasers – Tips & techniques – Book reviews – Member profiles http://www.atlanticwoodworkers.ca

Outreach with Social Media • Facebook – Wide reach, accessible, social • Blog – Opportunity for detailed sharing • YouTube – Showing skills (future) http://www.atlanticwoodworkers.ca

Next Steps • Your input – Survey – Participation (e.g. forums) – Mentoring – Demonstrating (technique) • Manageable scope http://www.atlanticwoodworkers.ca

Questions • Thank you • Stay tuned! • Links at www.atlanticwoodworkers.ca

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