Atlantic Woodworkers Website Strategy

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Information about Atlantic Woodworkers Website Strategy
Business & Mgmt

Published on March 12, 2014

Author: snips56



This presentation was given to the Atlantic Woodworkers Association at their AGM and monthly meeting on March 11, 2014. It outlines opportunities and strategies for imporving the current website at Online Presence Strengths, Opportunities, Recommendations

First Things First • Your webmaster – Don Shubaly • Technical Support/ Features – Stephen Parsons • Content Editing/ Social Media – Mary Elizabeth O’Toole

The Foundation • Get Ready – Assessing the situation – Cleanup & Tuning • Get Set – Research – Collecting Ideas

The Good • CMS (WordPress) • Internet/Intranet • Features – Forums – Library – Gallery

The Opportunity • Technology/ Currency • Design • Strategy • Structure • Content

(some of) The Best • Wood Turners and Carvers • Thanks to Canadian Wood- working & Home Improvement • Here are a few examples…

(some of) The Best • Avalon Woodturner’s Guild – Imagery – Simplicity – Consistency

(some of) The Best • Calgary Carvers – Imagery – Use of space – Key messages

(some of) The Best • Durham Woodworking Club (Oshawa) – Clean design – Social media – Sponsorship

(some of) The Best • Newfoundland Woodworkers – Strong Imagery/ multimedia – Working features – Member promotion

(some of) The Best • Oakville Sculpters & Woodcarvers – Branding – Navigation – Monetization (sales)

(some of) The Best • Grey-Bruce Woodturners Guild – All of the above

The Recommendations • Technology/ Currency • Design • Strategy • Structure • Content

Technology • WordPress updates…done! • Modular updates • Library module • Multimedia • Working features (calendar) • RSS & Offsite Content

Design • Logo? • Photo Imagery • Multimedia features • Use of space • Color

Structure • Public (internet) • Members Only (intranet) • Navigation and sections • Links and related content

Strategy • How can we – Add value to members? – Entice new members? – Increase our reach?

Members Only • Reformatted content – TMT • Currency – regular updates • Interaction – Forums / discussion? – Mentorships? – Tips & Technique sharing?

Public Information • Contact Info • Links • Q & A? • Teasers – Tips & techniques – Book reviews – Member profiles

Outreach with Social Media • Facebook – Wide reach, accessible, social • Blog – Opportunity for detailed sharing • YouTube – Showing skills (future)

Next Steps • Your input – Survey – Participation (e.g. forums) – Mentoring – Demonstrating (technique) • Manageable scope

Questions • Thank you • Stay tuned! • Links at

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