Atheist Bus Campaign

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Information about Atheist Bus Campaign
Technology

Published on March 19, 2009

Author: jonworth

Source: slideshare.net

Description

The Atheist Bus Campaign in the UK raised more than £153000 in online donations. Here are a few reasons why the campaign worked.

Atheist Bus Campaign: Why did it work? Jon Worth – Atheist Bus Campaign Webmanager www.atheistbus.org.uk www.humanism.org.uk

Timeline

August 2008 – Ariane and Jon meet, discuss a strategy. Ariane gets organisational backing from the British Humanist Association, financial backing from Richard Dawkins. Jon develops website for re-launch. 21 October 2008 – atheistcampaign.org launches, with the fundraising target of £5500 to pay for bus ads with the slogan “God probably doesn’t exist. Now stop worrying and enjoy your life.” 21-24 October 2008 – the £5500 target is reached within 10 hours of the launch of the site, and £100000 is exceeded by the end of the first week after launch. Media coverage in all the major UK press, radio, TV, and international press in Italy, Germany, Spain, Portugal, USA, Australia

 

Quirky and simple idea The idea can be explained in one sentence. It’s a bit mad, it’s fun Celebrity backing Target would have been reached, but not as easily without the backing of Richard Dawkins Organisational strength Robust organisation – especially on financial aspects – from the British Humanist Association 6 Lessons It’s putting atheist ads on London buses

Quirky and simple idea

The idea can be explained in one sentence. It’s a bit mad, it’s fun

Celebrity backing

Target would have been reached, but not as easily without the backing of Richard Dawkins

Organisational strength

Robust organisation – especially on financial aspects – from the British Humanist Association

6 Lessons (cont.) Online + offline media Original article on the website of a newspaper, bloggers pursue idea, press coverage, online donations Dedicated team 2 people initially, plenty of late nights… Grew to incorporate BHA staff Simple and cheap technology Open source software (Wordpress) for the site, dedicated charity donation system (Justgiving), use of Facebook, Twitter

Online + offline media

Original article on the website of a newspaper, bloggers pursue idea, press coverage, online donations

Dedicated team

2 people initially, plenty of late nights… Grew to incorporate BHA staff

Simple and cheap technology

Open source software (Wordpress) for the site, dedicated charity donation system (Justgiving), use of Facebook, Twitter

Crucially… No-one had ever done something like it before – it’s a positive and fun way to be an atheist* In what circumstances could a campaign of a similar scale and style be replicated? * 2 minutes about it on Have I Got News For You

No-one had ever done something like it before – it’s a positive and fun way to be an atheist*

In what circumstances could a campaign of a similar scale and style be replicated?

* 2 minutes about it on Have I Got News For You

Some resources Guide to blog advocacy http://www.digiactive.org/2008/02/15/guide-blog-for-a-cause-the-global-voices-guide-to-blog-advocacy/ How to get started in Social Media http://blog.helpfultechnology.com/2009/01/how-to-get-started-in-social-media/ 8 Tips for Charity Websites http://www.webdesignerdepot.com/2009/03/8-tips-to-design-a-charity-website/ opensourceCMS http://opensourcecms.com/

Guide to blog advocacy

http://www.digiactive.org/2008/02/15/guide-blog-for-a-cause-the-global-voices-guide-to-blog-advocacy/

How to get started in Social Media

http://blog.helpfultechnology.com/2009/01/how-to-get-started-in-social-media/

8 Tips for Charity Websites http://www.webdesignerdepot.com/2009/03/8-tips-to-design-a-charity-website/

opensourceCMS http://opensourcecms.com/

 

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