Associated Content Advertising Club Meetup

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Information about Associated Content Advertising Club Meetup

Published on September 23, 2007

Author: adambroitman

Source: slideshare.net

Ad Club Meetup September 17 th 2007

September 17 th 2007

The People’s Media Company

Era of Proximity

1440: Publishing is born

Era of Distribution

2000: Era of Declared Interest

The People’s Media Company

A successful experiment Source: Comscore, August 2007

Search Changes everything Traditional Media  Web 1.0 Readers consume content from publishers. Publishers control and determine advertising placement. Web 2.0: Powered by Associated Content Users declare content interest through search. Users create and consume content directly at Brand and point of sale. Buying decisions are (hopefully) influenced.

Custom Content

Channel Sponsorship

Solving the problems of Participatory Media Quality Focus Scale

Quality

Focus

Scale

Why Content? Visits keep rising… While costs keep falling

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