Assembling Great Digital Experiences

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Information about Assembling Great Digital Experiences

Published on March 6, 2014

Author: AcquiaInc



Acquia presentation from the FTSE350 Digital Masterclass held at the Century Club in London on 3rd March 2014

Dream It. Drupal It. Assembling  Great  Digital  Experiences   1 Digital FTSE350 Masterclass London, 3rd March 2014

The path to digital innovation: ! Digital Lifecycle Management! Application Development THE VORTEX •  Ever-expanding channels and devices •  Pace of delivery trumps all •  Content and digital engagement technologies are converging •  Reliable experience delivery is critical 2 CMS DLM! Experience Delivery Digital Marketing

Assembling Great Digital Experiences! User Generated Content" DAM" Email" CONTENT COMMUNITY CRM" Analytics" COMMERCE Marketing automation" Personalisation" 3

Assembling Great Digital Experiences! “Web Experience Management” “Online Channel Optimisation” - Gartner “Customer Experience Management” - Adobe “Digital Experience Management” 4 - Oracle - Forrester

Whatever :)   5

Assembling GREAT Digital Experiences 6

Right content Right place Right time CONTEXT 7

context = experience Context depends on: - Geography - Past behaviour - Intent - Device - Time of day - Temperature 8

context = engagement Context depends on: - Geography - Past behaviour - Intent - Device - Time of day - Temperature 9

Symantec Social CRM! 10

Brit Awards! 11

Timex in 2012: “These are our products.”! 12 1

Timex in 2013: “This is your life.”! 13 1


Shepherd Neame! 15

Also Shepherd Neame!! 16

Also Shepherd Neame!! 17

Also Shepherd Neame!! 18

300+! 19 Warner Music Group artist " websites, 3 site templates, " total creative freedom

300 Artists creating connections, delivering memorable experiences and giving their fans something to talk about 20

340 Unique digital experiences built on a " common Drupal platform – empower store managers to localise each store site 21

13M! 22 People accessed Olympic content through their mobile devices in 2012

What do you want to assemble?

Acquia – Dream it. Drupal it. •  Founder and CTO Dries Buytaert •  400+ employees in US, Europe & Australia •  Acquia Software, Support & Cloud •  19 billion+ requests/month on Acquia Cloud •  775+ Partners 24

Dream It. Drupal It. Assembling  Great  Digital  Experiences   25

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