Published on March 6, 2014
Dream It. Drupal It. Assembling Great Digital Experiences 1 Digital FTSE350 Masterclass London, 3rd March 2014
The path to digital innovation: ! Digital Lifecycle Management! Application Development THE VORTEX • Ever-expanding channels and devices • Pace of delivery trumps all • Content and digital engagement technologies are converging • Reliable experience delivery is critical 2 CMS DLM! Experience Delivery Digital Marketing
Assembling Great Digital Experiences! User Generated Content" DAM" Email" CONTENT COMMUNITY CRM" Analytics" COMMERCE Marketing automation" Personalisation" 3
Assembling Great Digital Experiences! “Web Experience Management” “Online Channel Optimisation” - Gartner “Customer Experience Management” - Adobe “Digital Experience Management” 4 - Oracle - Forrester
Whatever :) 5
Assembling GREAT Digital Experiences 6
Right content Right place Right time CONTEXT 7
context = experience Context depends on: - Geography - Past behaviour - Intent - Device - Time of day - Temperature 8
context = engagement Context depends on: - Geography - Past behaviour - Intent - Device - Time of day - Temperature 9
Symantec Social CRM! 10
Brit Awards! 11
Timex in 2012: “These are our products.”! 12 1
Timex in 2013: “This is your life.”! 13 1
Shepherd Neame! 15
Also Shepherd Neame!! 16
Also Shepherd Neame!! 17
Also Shepherd Neame!! 18
300+! 19 Warner Music Group artist " websites, 3 site templates, " total creative freedom
300 Artists creating connections, delivering memorable experiences and giving their fans something to talk about 20
340 Unique digital experiences built on a " common Drupal platform – empower store managers to localise each store site 21
13M! 22 People accessed Olympic content through their mobile devices in 2012
What do you want to assemble?
Acquia – Dream it. Drupal it. • Founder and CTO Dries Buytaert • 400+ employees in US, Europe & Australia • Acquia Software, Support & Cloud • 19 billion+ requests/month on Acquia Cloud • 775+ Partners 24
Dream It. Drupal It. Assembling Great Digital Experiences 25
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