Published on March 20, 2009
Leading Your Staff into the Twitterverse Steve Buttry Information Content Conductor Gazette Communications ASNE, April 7, 2009 email@example.com
Why spend time with Twitter? 1. It improves your journalism 2. It connects you with the community 3. It changes your newsroom culture 4. You can use it quickly 5. It shows staff that you are learning and changing, too
How Twitter helps journalists 1. Quickly locate eyewitnesses & participants in breaking news 2. Connect with sources, journalists 3. Monitor community discussion 4. Promote content 5. Write tight (no lead longer than a tweet)
How do I get started? 1. Open account 2. Be sure to fill in bio, location, picture 3. Decide how to use with cell phone 4. Follow some people 5. Start Twittering
Twitter lingo 1. Tweet, an update (noun or verb) 2. Tweeps, your followers 3. Retweet, to pass on a link or thought (can be quote, paraphrase, starting point) 4. Tweetup, a physical gathering of tweeps 5. Fail whale, over-capacity graphic
Twitter basics 1. 140-character limit for tweets 2. Attribute (“retweet”) with “RT @name” 3. Direct-message (DM) for private communication 4. Compress links: tinyurl, is.gd. bit.ly 5. #hashtags for topics groups discuss
Your first week on Twitter 1. Tweet about 10 times/day 2. Follow about 10 more people/day 3. Twittercast an event 4. Reply to some tweets (“@name” or click arrow) 5. Direct-message some tweeps
What should I tweet about? 1. Link to a new blog post 2. Link to your staff’s best work today 3. Retweet (with a comment) a link from a colleague 4. Reply to someone from your community 5. Tweet something insightful or funny
Editors* to follow 1. @johnrobinson (Greensboro News & Record) 2. @chriscobler (Victoria Advocate) 3. @kirklapointe (Vancouver Sun) 4. @jacklail (Knoxville News Sentinel) 5. @stevebuttry (Gazette Communications) * Actually, 4 editors and a conductor
Journalism academics to follow 1. @jayrosen_nyu 2. @jeffjarvis 3. @macloo (Mindy McAdams) 4. @sreenet (Sree Sreenivasan) 5. @wmacphail (Wayne MacPhail)
Journalism bloggers to follow 1. @ryansholin 2. @paulbradshaw 3. @michelemclellan 4. @nextnewsroom (Chris O’Brien) 5. @agahran
Reporters to follow 1. @rsylvester (Ron Sylvester, Wichita Eagle) 2. @DM_in_the_PM (Daniel P. Finney, Des Moines Register) 3. @bydanielvictor (Harrisburg Patriot- News) 4. @gazettemojo (Jeff Raasch, GazetteOnline) 5. @mollyr (Molly Rossiter, Gazette)
Follow some locals Search in Twellow or search window Five I follow from Cedar Rapids, IA 1. @hidama (student and twaddict) 2. @jenneumann (marketer) 3. @jbonewald (Presbyterian minister) 4. @Robin_Tucker (real estate agent) 5. @christianfong (young business leader)
Ways for journalists to use Twitter 1. Follow people on the beat (put their feeds on beatblog) 2. Crowdsource (“Does anyone know anything about …?”) 3. Story ideas (ask, monitor chat) 4. Connect with eyewitnesses 5. Drive traffic to blog posts, stories
Examples from Iowa Friday 1. Click trends 2. Search hashtag #iagaymarriage 3. @tdorman from Supreme Court, press conference 4. @DM_in_the_PM from rally 5. @dianeheldt from court
Twitter examples of breaking news 1. Binghamton shooting (Breaking Tweets) 2. Airplane incidents (Hudson, Denver, DFW) 3. Fargo flooding 4. OK tornadoes 5. California earthquake
Twitter twists 1. Tweetbeep & Tweetscan 2. Facebook app 3. Publish2 4. TweetDeck (& other apps) 5. Twtpoll
Ethical considerations 1. How do you identify yourself? 2. Separate personal and professional Twitter feeds? 3. How do you verify? 4. What language is acceptable (WTF)? 5. What, if any, opinions are OK?
Now for some advice from your peers ASNE Twittering panel: Tweeting live: @Cyndi_Brown, @amestribeditor (Alexandra Hayne), @kirklapointe, @jeremymcbain, @newsdame (Marci Caltabiano- Ponce), @tcallinan (Tom Callinan) Tweeting earlier in the day: @GerryKern, @johnrobinson, @chriscobl
Now for some advice from your peers 1. My Twitter stream 2. Search for hashtag #ASNE 3. Search for terms 4. CoverItLive 5. Individual editors’ Twitter streams
Wrapping up • These slides at slideshare.net/stevebuttry • Follow me on Twitter: @stevebuttry • A handout for this webinar, links to Twitter help, links to journalists on Twitter, advice from Andria Krewson of Charlotte Observer on my blog: stevebuttry.wordpress.com
Blatant plugs • I can bring API’s Upholding and Updating Ethical Standards seminar to your newsroom, press association or a university • Handout on “Journalism Ethics in Social Networks” on my blog • Liveblogging webinar for ASNE April 21
Some final advice From @mathewi (Globe and Mail): Don’t answer, “What are you doing?” Answer, “What am I thinking?” And from @stevebuttry: “What do I want to know?”
Kevin M. Goldberg, ASNE legal counsel, Fletcher, Heald & Hildreth, P.L.C. Terry Mutchler, attorney, Pepper Hamilton LLP *** No presentations in this session
This is a draft of my slideshow for ASNE webinar on Twitter. Interested in your suggestions.
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