Asklaila SWOT analysis

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Information about Asklaila SWOT analysis

Published on February 5, 2008

Author: vinodhn

Source: slideshare.net

AskLaila.com SWOT Analysis

Strengths Bangalore focus Good quality of data – specialized research team Sense of authenticity in listings Proximity search Lightning fast search results Good quality / interesting article base Neat UX

Bangalore focus

Good quality of data – specialized research team

Sense of authenticity in listings

Proximity search

Lightning fast search results

Good quality / interesting article base

Neat UX

Weaknesses No integration of maps with listings Advertising not yet rolled in Need to involve and engage users and consequently reward them. Needs to feel more Web 2.0 Need for more value add than vanilla information. (Pics, what’s happening etc) No categories / tags for listings

No integration of maps with listings

Advertising not yet rolled in

Need to involve and engage users and consequently reward them. Needs to feel more Web 2.0

Need for more value add than vanilla information. (Pics, what’s happening etc)

No categories / tags for listings

Opportunities Maps integration with results Myriad of advertising opportunities (SMTMH) Third party tie-ups Context sensitive advertising Ads in emails and SMS sent out Possibility of mining and selling user data. User collaboration / SN features (events, places etc) IE/Mozilla search plug-in Natural language processing, unstructured queries (supported by tolmolbol) Mobile phone support

Maps integration with results

Myriad of advertising opportunities (SMTMH)

Third party tie-ups

Context sensitive advertising

Ads in emails and SMS sent out

Possibility of mining and selling user data.

User collaboration / SN features (events, places etc)

IE/Mozilla search plug-in

Natural language processing, unstructured queries (supported by tolmolbol)

Mobile phone support

… ..Continued Personalization for users (My recent searches, bookmarked listings, tag searches etc) Will help us in context based advertising and also in giving us valuable user info. Hotline where users can call. Pin code based search Feature for “also try” How far away ? Commoditize certain services – like hiring cooks, maids, electricians et all where user can make a request online. (Ask this agency to get in touch with me ?) Localization ? Indian languages ?

Personalization for users (My recent searches, bookmarked listings, tag searches etc)

Will help us in context based advertising and also in giving us valuable user info.

Hotline where users can call.

Pin code based search

Feature for “also try”

How far away ?

Commoditize certain services – like hiring cooks, maids, electricians et all where user can make a request online. (Ask this agency to get in touch with me ?)

Localization ? Indian languages ?

Threats Competitors Guruji + Saving listings on O’Look. Toolbar for browser, Web + Local - UX between web and local search is not seamless Tolmolbol + Natural language queries, maps - Bad relevance of search results, Trying to do too many things, cluttered UI OnYoMo + Very good filtering capabilities, mobile support, neat UI - No user generated content ByIndia Poor search relevance, too busy – blog, videos, email, news, wot not! Others – Justdial, burrp, dwaar

Competitors

Guruji

+ Saving listings on O’Look. Toolbar for browser, Web + Local

- UX between web and local search is not seamless

Tolmolbol

+ Natural language queries, maps

- Bad relevance of search results, Trying to do too many things, cluttered UI

OnYoMo

+ Very good filtering capabilities, mobile support, neat UI

- No user generated content

ByIndia

Poor search relevance, too busy – blog, videos, email, news, wot not!

Others – Justdial, burrp, dwaar

 

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