AsiaPacificUpdate

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Information about AsiaPacificUpdate
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Published on March 25, 2008

Author: Heather

Source: authorstream.com

Preferred Hotel Group Asia Pacific Update :  Preferred Hotel Group Asia Pacific Update Agenda:  Agenda Accomplishments 2006 Analysis New Partner Hotels New Preferred Hotel Group Associates Asia Pacific Strategy for 2007 Asia Pacific Meeting Agenda Review Slide3:  Accomplishments Asia Pacific Update Overall Accomplishments (Where are we):  Overall Accomplishments (Where are we) Increased Number of Hotels from 23 to 33 Increased revenue to existing Asia Pacific Hotels by approximately 12% in 2006. Increased Outbound Revenue from Asia Pacific Sales offices by 60% in 2006. Added two new roles in the region Christine Cheong – Manager, Marketing Asia Pacific Mark Wong – VP, Marketing and Development Asia Pacific Slide5:  2006 Analysis Asia Pacific Update 2006 Review – Room Nights & Revenue:  2006 Review – Room Nights & Revenue For Asia Pacific Hotels, a net growth of 85% (room nights) and 97% (room revenue in USD) respectively in year 2006 against year 2005. 2006 Review – No. of Member Hotels:  2006 Review – No. of Member Hotels A net growth of 50+% in year 2006 against year 2005. 33 32 16 All ASPAC Hotels – Market Segments 2006:  All ASPAC Hotels – Market Segments 2006 Marketing programs/promotional rates are the largest market segment among all. All ASPAC Hotels – Top Geo Origins of Bookings 2006:  All ASPAC Hotels – Top Geo Origins of Bookings 2006 All ASPAC Hotels – Booking Channels 2006:  All ASPAC Hotels – Booking Channels 2006 Slide11:  New Partner Hotels Asia Pacific Update New Partner Hotels:  New Partner Hotels Preferred Hotels & Resorts Devi Garh, Udaipur, India (May 2006) Samode Palace, Jaipur, India (May 2006) Hotel Mulia Senayan, Jakarta, Indonesia (Sept 2006) Preferred Boutique Dream Bangkok, Thailand (Aug 2006) The Bagh, Bharatpur/Agra, India (Sept 2006) Summit Hotels & Resorts The Panglin Hotel, Shenzhen, China (May 2006) Star City Hotel & Casino, Sydney, Australia (Dec 2006) Hotel Istana Kuala Lumpur, Malaysia (Jan 2007) Slide13:  Global Sales Office Satellite Sales Office Asia/Pacific (5): Hong Kong, New Delhi, Tokyo, Singapore, Sydney 2 Existing 33 Hotels in 12 countries. Expect growing to 50 Hotels by End 2007 Australia (2) New Zealand (1) Japan (5), Korea (2) China (4), Hong Kong (6) Philippines (1) India (4) Indonesia (1), Malaysia (1) Singapore (3), Thailand (3) Slide14:  Hotels in the Pipeline Asia Pacific Update Slide15:  Global Sales Office Satellite Sales Office Asia/Pacific (5): Hong Kong, New Delhi, Tokyo, Singapore, Sydney 2 Target Destinations:- Australia: Melbourne, Perth, Brisbane China: Beijing, Guangzhou & Shanghai Cambodia: Siem Reap India: Mumbai, Bangalore, Hyderabad Indonesia: Bali Japan: Tokyo, Osaka Philippines: Manila Thailand: Hua Hin, Phuket Vietnam: HoChiMinh City, Hanoi Slide16:  New Preferred Hotel Group Associates in Asia Pacific (as of July 2006) Asia Pacific Update Slide17:  New Preferred Hotel Group Associates Singapore Mark Wong, VP – Marketing & Development, Asia (Jan 2007) Hong Kong Christine Cheong, Manager – Marketing, Asia Pacific (Jul 2006) Preferred Hotel Group Associate (Update Title) Japan Satsuki Uchida, Manager – Global Sales, Japan & Korea (Feb 2007) Slide18:  Buddy System – Your Ambassador Associates Areas of Expertise Slide19:  Asia Pacific Strategy for 2007 Asia Pacific Update Overall Strategy for 2007:  Overall Strategy for 2007 Help increase revenue through effective sales efforts, tactical promotions and revenue and channel management. Enhance brand awareness of the Preferred Hotel Group brands with help of the hotels. Continue to aggressively develop hotels in 2006. Strengthen the e-Marketing expertise within the company. Increase the sales, revenue management and marketing infrastructure to strengthen competitive advantage. Add an additional Revenue Manager Open 2 Sales Offices (Shanghai and Mumbai) Add more sales persons in specific sales offices Overall Strategy for 2007:  Marketing eCommerce Strategies (PHG Websites vs Member Hotels’ Website) Best Practices in Logo Usage & Branding More opportunities with Frequent Flyer Program More opportunities with Prestige Private Club/Magazine/Credit Card Promotion iPrefer Destination (roll out in Asia Pacific) MICE Initiatives Overall Strategy for 2007 Slide22:  Asia Pacific Meeting Agenda Review Asia Pacific Update Agenda Review Mon, 5 Feb 2007:  Agenda Review Mon, 5 Feb 2007 Agenda Review Mon, 5 Feb 2007:  Agenda Review Mon, 5 Feb 2007 Agenda Review Tue, 6 Feb 2007:  Agenda Review Tue, 6 Feb 2007 Agenda Review Tue, 6 Feb 2007:  Agenda Review Tue, 6 Feb 2007 Agenda Review Tue, 6 Feb 2007:  Agenda Review Tue, 6 Feb 2007 Slide28:  Thank You Asia Pacific Update

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