Published on February 18, 2014
Smart Social Media Strategies for Horse Professionals
Chad Mendell • EquestrianProfessional.com • Equestrian Social Media Boot Camp • Equiseen • ESMA Judge 2012, 2014 Past: The Horse – Executive Editor email@example.com Twitter: @ChadMendell
Game Plan • Why social media for horse businesses • Quick rundown of the biggies • Essential Principles for Success
Why Social Media?
• At any given time, only 3% of the people in your market are ready to make a purchase or use your services. • What about the other 97%? - How do you stay in front of them?
Why It Works • Inexpensive – Knowledge Based not $ • Word of Mouth Based - Highly trusted and 78% of business comes directly from or influenced by WOM • Visual - Lets you utilize images and video • Informal Content Works – and horse professionals are close to the action! • Mobile – You can market using your mobile phone
The Serious Six • • • • • • Facebook Twitter LinkedIn YouTube Pinterest Google+
Facebook • • • • • Personal Profiles Business/Fan Pages Groups Wall posts Live chat, photos, videos, links, e-mail
Pages vs. News Feed • 96% of users don’t return to your page • You are 40-150x more likely to reach your fans in their newsfeed than your page • 27% of all time on Facebook is spent looking at the newsfeed • Only 16% of your fans will see your posts
Twitter • Twitter is an instant messaging and micro-blogging platform that enables people to communicate to their friends, followers and the universe using 140 characters or less
“Twitter is like a Text Message with a BCC: To The World” Photo Credit: ydhsu
Hash Tags & Trending
* LinkedIn • A business oriented social networking site that allows registered users to maintain a list of contact details of people they know and trust in business. Connections, Groups, Discussions, Job Search, Answers & News
Groups on LinkedIn
YouTube • A video sharing website on which users can upload and share videos that is also social • Subscribers, Friends, Comments
YouTube and Search
YouTube and Search
YouTube and Search
Share Your Circles
Google+ & Search
Google +1 Button Websites that have Google’s +1 button installed generated 3.5 times more traffic from Google+ than websites that don’t have the button installed.
• A virtual pin board where users share images and videos by sharing links from their own or other people’s websites and/or from their own computers and social media channels like Flicker and YouTube. • A post is called a “Pin” and posting is referred to as “pinning” • “Pinners” then have the option to like, comment or re-pin” and can also follow other Pinners or specific Boards from other Pinners • The majority of Pinners are content curators – 80% of all pins are repins
Which should you use? • Each of the social media platforms have different strengths and applications. • Which platforms and strategies you should use, depends on the type of business you have and your specific goals.
Where are your customers? Go to Them. By didgital
What to Posts? Frequently asked questions • Behind the scenes • Events • Current news • Your Customers (in a good way) • Ask questions and solicit input • Aggregate • It’s not about hard selling.
Next Steps • Start with one or two platforms – Goals? – Customers? Set time limits • Get to know Photoshop/editing software • Test, Measure, Repeat • Be social •
It’s Not Free “The key is in not spending time, but in investing it.” - Stephen Covey
Brands are more invested today than ever before on curating and distributing paid,...
Marketers need to be creating and publishing original content across many differen...
As content marketing continues to increase in popularity in every industry, more m...
Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...
This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...
ASHA is the national professional, ... American Speech-Language-Hearing Association ... Learn New Strategies for Your Patients With Dementia.
On average more than 14,000 professionals and students attend ASHA annual Convention ... of media products and services ASHA ... ASHA Marketing Home; ASHA ...
National Student Speech Language Hearing Association. ... ASHA award programs; ASHA's social media networks; ... (ASHA) is the national professional, ...
Free CEU Courses From ASHA! ... ASHA’s professional development program turns 15 this year. ... Social Media; Speech Disorders;
... Strategies for Education and ... ASHA’s BOD is a working board and ... The mission of the American School Health Association is to transform all ...
MEDIA & EVENTS. ASHA Feeds. Social Feed; ... Annual Convention. Information; ... The American Saddlebred Horse Association (ASHA) ...
The ASHA Leader Blog is ... The tech-heavy world of augmentative and alternative communication is well-suited for social media ... professionals and ASHA ...
ASHA Professional Development is approved by the American ... Social Media at the ASHA Convention ... 42 2014 ASHA Convention Program Book
Advocacy Strategy; Principled Positions ... negative media images and social constructs around aging and seniors communities. ... 2016 ASCHA Convention and ...
Report your ArSHA Convention Hours using our online CE Reporting System. Click here to begin! It's fast, easy, and saves you time!