ASA Membership Marketing

43 %
57 %
Information about ASA Membership Marketing
Marketing

Published on February 27, 2014

Author: mckinley

Source: slideshare.net

Description

In 2009, McKinley began our relationship with the American Society of Anesthesiologists (ASA), a $40 million medical professional society with more than 50,000 members, by conducting a comprehensive member needs assessment to understand members’ perceptions, motivations and needs. Since then, we have continued to work together to grow membership through effective marketing strategy and support.

The research we continually conduct for ASA informs the development of our membership marketing plans and helps to better articulate the value ASA delivers.

American Society of Anesthesiologists Increasing ASA’s Membership

Membership Growth Steps • Conducted member research • Applied research to articulate value and develop marketing plans • Support membership marketing • Continuing to exceed ASA’s goals and expectations Value to Client • 2.8% increase in 2010 • 4.5% increase in 2012 • 5.4% increase in 2011 • 2.7% increase in 2013 • Entering our sixth consecutive year working with the Society • Three primary vehicles: E-blasts (former member recruitment), newsletter ads and postcards (retention) 2

Enter McKinley 3

Appealing to the Audience

2012 2011 5

2012 6

Appealing to Anesthesiologists’ Senses of Humor

2013 8

9

Appealing to Emotion

11

12

Add a comment

Related presentations

Related pages

ASA Online Membership System - Welcome to our new Online ...

Welcome to our new Online Membership System. - ASA Online Membership System. Online Membership System. Welcome to our new Online Membership System.
Read more

ASA Membership Check | Verify ASA Members Here | The ASA

The ASA membership check will assist you in verifying membership details and lists clubs the person is currenlty a member of.
Read more

ASA - Swiss Arbitration Association

ASA - Swiss Arbitration Association - is a non-profit association with over 1000 members - of whom more than 350 from outside Switzerland, all ...
Read more

Renew Your ASA Membership - American Staffing Association

ASA members are part of the staffing industry’s largest and most prestigious professional organization. Renew your ASA membership today!
Read more

American Society of Anesthesiologists - American Society ...

The American Society of Anesthesiologists is an educational, research and scientific association of physicians organized to raise the standards of the ...
Read more

ASA membership - American Statistical Association

ASA Membership will connect you to a community of statisticians serving in industry, government, and academia around the world. Our members work to ...
Read more

ASA home | Welcome to the Amateur Swimming Association ...

Check English results & rankings, become an ASA member, find members, find a swimming meet, find a club, ... Home Page For Affiliated ASA Clubs & Membership.
Read more

ASA - Advertising Standards Authority

The ASA is the UK's independent regulator of advertising across all media, now including marketing on websites. We work to ensure ads are legal, decent ...
Read more

Marketing Resources for Staffing Firms

ASA marketing resources for staffing firms help members to distinguish themselves from their competition and showcase their professionalism with clients.
Read more

American Sociological Association

American Sociological Association. Annual Meeting; Press Center; ... ASA members have free access to TRAILS, ... ASA Deadlines September 30 ASA Membership ...
Read more