(As a Nordic startup) - Why Berlin?

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Information about (As a Nordic startup) - Why Berlin?
Education

Published on March 28, 2014

Author: blacktar

Source: slideshare.net

Description

My keynote held at the Nordic Business Event at Lower East Lab, Berlin March 27th 2014. Follow me on twitter for more http://twitter.com/blacktar - Send me an email vidar@blacktar.com for speaking inquiries. See CC license details for reuse.

VIDARANDERSEN.COM WHY BERLIN? NORDIC BUSINESS EVENT - MARCH 27TH 2014 LOWER EAST LAB, BERLIN

VIDARANDERSEN.COM HI! I’M VIDAR ANDERSEN • NORWEGIAN LIVING IN COLOGNE, DE FOR LAST 9 YEARS • 17+ YEARS PROFESSIONAL EXPERIENCE CREATING ENTERPRISE SOFTWARE FOR F500 AND GOS • STARTUP FOUNDER & ENTREPRENEUR
 (HITS & MISSES) • CORPORATE ENTREPRENEURSHIP CONSULTANT TO F100 CORPORATIONS WITH ANDERSENDIERICK.COM • EDUCATOR (NEXT INSTRUCTOR, UNIVERSITY LECTURER ON STARTUP ENTREPRENEURSHIP, LEAN LAUNCHPAD INSTRUCTOR, EXIST COACH)

VIDARANDERSEN.COM SOME WHO I’VE WORKED WITH

VIDARANDERSEN.COM SOME OF WHAT I’VE FOUNDED Gauss The People Magnet OneSec

VIDARANDERSEN.COM I’VE BEEN AROUND

VIDARANDERSEN.COM LEAN LAUNCHPAD EDUCATORS JUNE 2013 @ STANFORD UNIVERSITY VIDARANDERSEN.COM

VIDARANDERSEN.COM

VIDARANDERSEN.COM LET’S CONNECT 
 //BLACKTAR@GMAIL.COM //TWITTER.COM/BLACKTAR //FACEBOOK.COM/BLACKTAR //LINKEDIN.COM/IN/VIDARANDERSEN //VIDARANDERSEN.COM

VIDARANDERSEN.COM WHY GERMANY? FIRST THINGS FIRST

VIDARANDERSEN.COM WHY GERMANY? • EXCELLENT INFRASTRUCTURE • EXCELLENT ECONOMIC & POLITICAL STABILITY • EXCELLENT HIGHER EDUCATION & RESEARCH UNIVERSITIES • ENTREPRENEURIAL - 5 MILLION SELF-EMPLOYED + LARGEST NUMBER OF “HIDDEN CHAMPIONS” 1.300 + 33 F100 • THE ENGINE AND THE LARGEST OF THE EUROPEAN ECONOMY & POSITIVE GROWTH • LARGEST SINGLE MARKET IN EUROPE • IN THE PHYSICAL CENTER OF EUROPE • FREE FLOW OF QUALIFIED TALENT - ESPECIALLY YOUNG & CEE DEMOGRAPHY • 33 OF GLOBAL FORTUNE 100 ARE HEADQUARTERED HERE • COMPATIBLE CULTURE & RELATED LANGUAGE • NORDICS ARE HELD IN HIGH REGARD RIGHT OFF-THE-BAT (UNFAIR ADVANTAGE)

VIDARANDERSEN.COMVIDARANDERSEN.COM

VIDARANDERSEN.COM

VIDARANDERSEN.COM DEUTSCHE TELEKOM, DEUTSCHE POST DHL, LUFTHANSA, BAYER, E.ON, METRO, FRANZ HANIEL, RWE, THYSSENKRUPP, BERTELSMANN, VOLKSWAGEN, DAIMLER, ALLIANZ, SIEMENS, BASF, BMW, MUNICH RE GROUP, DEUTSCHE BANK, ROBERT BOSCH, LANDESBANK BADEN-WÜRTTEMBERG, DEUTSCHE BAHN, CONTINENTAL, HERAEUS HOLDING, DZ BANK, EDEKA ZENTRALE, PHOENIX PHARMAHANDEL, COMMERZBANK, ENERGIE BADEN-WUERTTEMBERG, TUI, MARQUARD & BAHLS, FRESENIUS, KFW BANKENGRUPPE 33 GLOBAL F100

VIDARANDERSEN.COM 1.300 HIDDEN CHAMPIONS • RELATIVELY SMALL BUT HIGHLY SUCCESSFUL AND MOSTLY UNKNOWN COMPANIES • NUMBER ONE, TWO, OR THREE IN THE GLOBAL MARKET, OR NUMBER ONE ON THE COMPANY'S CONTINENT, DETERMINED BY MARKET SHARE. • LOW LEVEL OF PUBLIC AWARENESS. • REVENUE BELOW $4 BILLION

VIDARANDERSEN.COM WHAT MAKES UP A SUCCESSFUL STARTUP CLUSTER? A MODEL

VIDARANDERSEN.COMVIDARANDERSEN.COM

VIDARANDERSEN.COM WHY BERLIN? AND NOT LONDON, AMSTERDAM, PARIS OR COLOGNE?

VIDARANDERSEN.COM “ARM, ABER SEXY” VIDARANDERSEN.COM http://www.flickr.com/photos/sorosh/682495857/ - BERLIN MAYOR KLAUS WOWEREIT

VIDARANDERSEN.COM WHY BERLIN? • LOCATION - NATURAL & TRADITIONAL BEACH HEAD FOR NORDICS • ACCESS TO EMBASSIES AND TRADE ORGANIZATIONS • ACCESS TO STILL RELATIVELY CHEAP OFFICE SPACE • ACCESS TO NATIONAL AND INTERNATIONAL VENTURE CAPITAL • ACCESS TO YOUNG TALENT, INTERNATIONAL QUALIFIED WORK FORCE • ACCESS TO EXCELLENT RESEARCH UNIVERSITIES & ENTITIES • ACCESS TO NATIONAL AND INTERNATIONAL CORPORATIONS & ORGS

VIDARANDERSEN.COM WHY BERLIN? • ENTREPRENEURIAL - 44.228 COMPANIES FOUNDED IN BERLIN 2012 • 2.500 TECH STARTUPS IN BERLIN • HIGHEST NUMBER OF NEW COMPANIES FOUNDED PER CAPITA • GROWTH RATE HIGHEST IN GERMANY - 15.3% VS 9% AVERAGE • 44% OF ALL NEW ENTREPRENEURS IN BERLIN ARE *NOT* GERMAN • POVERTY == OPPORTUNITY

VIDARANDERSEN.COM

VIDARANDERSEN.COM

VIDARANDERSEN.COM 3 TOP UNIVERSITIES

VIDARANDERSEN.COM

VIDARANDERSEN.COM HOW TO MAKE MONEY IN A POOR CITY? “BERLIN IST ARM, ABER SEXY”

VIDARANDERSEN.COM POOR IS RELATIVE VIDARANDERSEN.COM http://www.flickr.com/photos/la-citta-vita/5853024104/

VIDARANDERSEN.COM • POVERTY == RELATIVE • POVERTY == OPPORTUNITY • INFLUX OF YOUNG HUNGRY EDUCATED PEOPLE • STRONG ECONOMIC GROWTH • CHEAP LIVING COSTS / STRONG PURCHASING POWER • ACCESS TO HOUSING & OFFICE SPACE • ACCESS TO RISK CAPITAL • HIGH TEMPO OF NEW COMPANIES == MORE EXPERIMENTS, EXPERIENCE, EXITS • SCANDINAVIAN PURCHASE POWER == LEVERAGE • THERE HAS BEEN NO BETTER TIME IN HISTORY THAN NOW

VIDARANDERSEN.COMVIDARANDERSEN.COM

VIDARANDERSEN.COM GERMANY VS STARTUP ENTREPRENEURSHIP

VIDARANDERSEN.COM http://www.flickr.com/photos/darkismus/4179809968/

VIDARANDERSEN.COM GERMANY VS STARTUP E15P • RISK-AVERSE • SALARY VS EQUITY • FAILURE IS FAILURE VS FAILURE IS EXPERIENCE & GROWTH • BANKRUPTCY PENALIZED AND STIGMATIZED • COPYCAT-ISM (COPY PROVEN BUSINESS MODELS, DON’T FIND NEW) • ECOMMERCE / BRICK & MORTAR / SERVICE FOCUS (TANGIBLE) • SCALABLE CONSUMER TECH / SOCIAL NOT STRONG POINT (INEXPERIENCE) • INEXPERIENCED NATIONAL VENTURE CAPITAL COMPARED TO US • TOO FEW EXITS TO DATE TO ENABLE SIGNIFICANT RISK-FRIENDLY ANGELS • BUSINESS EDUCATION LAGGING, TOO THEORETICAL, NO STARTUP RELEVANCE

VIDARANDERSEN.COM HOWEVER:

VIDARANDERSEN.COM BERLIN != GERMANY VIDARANDERSEN.COM http://www.flickr.com/photos/frattel/8313013726/

VIDARANDERSEN.COM • “THE FUTURE IS ALREADY HERE, IT’S JUST NOT EVENLY DISTRIBUTED” - WILLIAM GIBSON • BERLIN != GERMANY (ON AVERAGE) • (GERMANY != GERMANY - BUT THAT’S A LONGER COMPLICATED STORY) • MOST STARTUPS FOUNDED PER CAPITA • MOST RISK CAPITAL AVAILABLE • MOST INTERNATIONAL YOUNG TALENT AVAILABLE • INTERNATIONAL TIER-1 VCS ALREADY IN TOWN • CHANGING CULTURE STILL VERY MUCH A WORK IN PROGRESS BUT BERLIN CLEARLY LEADING THE WAY

VIDARANDERSEN.COM SO… IS BERLIN THE NEW SILICON VALLEY?

VIDARANDERSEN.COM PLZ? VIDARANDERSEN.COM

VIDARANDERSEN.COM NO

VIDARANDERSEN.COM BER - THE NEW SILICON VALLEY? • TEL-AVIV IS LEADING THE RACE FOR THAT TITLE, IF ANY • STARTUP GENOME RANKS BERLIN #15 WORLD WIDE • IN EUROPE IT’S ABOUT CITY + CITY - NOT CITY VS CITY • IN EUROPE IT’S ABOUT CLUSTERS - NOT A SINGLE AREA • NO LOCATION IN EUROPE WILL EVER GET THE SAME AMOUNT OF SEED FUNDING THAT SILICON VALLEY RECEIVED FROM THE GOVERNMENT (GAZILLIONS) • AND LET’S FACE IT - IT’S A HIGHLY IRRELEVANT QUESTION

VIDARANDERSEN.COM CHANGING ENTREPRENEURIAL CULTURE AND ACQUIRING THE NECESSARY SKILLS & EXPERIENCE 
 IS STILL VERY MUCH A WORK IN PROGRESS IN EUROPE BUT BERLIN IS CLEARLY LEADING 
 THE WAY BY SCALE AND TEMPO

VIDARANDERSEN.COM Q & A

VIDARANDERSEN.COM

VIDARANDERSEN.COM LET’S CONNECT 
 //BLACKTAR@GMAIL.COM //TWITTER.COM/BLACKTAR //FACEBOOK.COM/BLACKTAR //LINKEDIN.COM/IN/VIDARANDERSEN //VIDARANDERSEN.COM

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