Arts & Usability - Emphasis

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Information about Arts & Usability - Emphasis

Published on March 16, 2014

Author: PatrycjaWojak


Emphasis History of Arts & Usability

• Direction • Gaze • Color & Contrast • Shapes • The proximity rule HOW TO CREATE EMPHASIS?

• Direction Gaze o Gaze + Text o Eye-Contact Communication HOW TO CREATE EMPHASIS?

GAZE + TEXT • Heatmaps • Eyetracking

The connection between the direction of a gaze of a little girl and dates of creation of this painting. Speech Bubbles Iconographic Interpretation –Erwin Panofsky

The viewer of the webpage is looking at the direction the baby is looking Heatmaps Technology

Eye-Contact Communication • Eyetracking

Paul Delaroche's 'The Execution of Lady Jane Grey' (National Gallery, London iv& Applied Vision Research Unit at the Institute for Behavioral Science).

Ilya Repin, “Unexpected Visitors” (or “They Did Not Expect Him”), 1884-1888. Oil on canvas. 63.19 x 65.95 in. The Tretyakov Gallery, Moscow, Russia.

An example of Yarbus’s eye tracking studies, circa 1967.


DIRECTION + CONTRAST The strong contrast of the red complextion of the female figure and her central position, shows her dominance over male characters Jealousy II", 1907, by Edvard Munch

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