Published on March 16, 2014
Emphasis History of Arts & Usability
• Direction • Gaze • Color & Contrast • Shapes • The proximity rule HOW TO CREATE EMPHASIS?
• Direction Gaze o Gaze + Text o Eye-Contact Communication HOW TO CREATE EMPHASIS?
GAZE + TEXT • Heatmaps • Eyetracking
The connection between the direction of a gaze of a little girl and dates of creation of this painting. Speech Bubbles Iconographic Interpretation –Erwin Panofsky http://www.archimuse.com/mw2010/papers/milekic/milekic.html
The viewer of the webpage is looking at the direction the baby is looking Heatmaps Technology http://usableworld.com.au/2009/03/16/you-look-where-they-look/
Eye-Contact Communication • Eyetracking
Paul Delaroche's 'The Execution of Lady Jane Grey' (National Gallery, London iv& Applied Vision Research Unit at the Institute for Behavioral Science).
Ilya Repin, “Unexpected Visitors” (or “They Did Not Expect Him”), 1884-1888. Oil on canvas. 63.19 x 65.95 in. The Tretyakov Gallery, Moscow, Russia.
An example of Yarbus’s eye tracking studies, circa 1967. http://blog.art21.org/2013/01/07/tracking-the-gaze/#.UyXZivl5NDA
DIRECTION + KONTRAST
DIRECTION + CONTRAST The strong contrast of the red complextion of the female figure and her central position, shows her dominance over male characters Jealousy II", 1907, by Edvard Munch
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