Arts Culture and Events as a key placemaking strategy

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Information about Arts Culture and Events as a key placemaking strategy
Business & Mgmt

Published on November 25, 2008

Author: scottohara

Source: slideshare.net

Description

A Casestudy of my work at Sydney Olympic Park, focusing on the role that Arts Culture and Events programs I created played in the overall place-making effort of revitalising a key urban brownfields site

Arts, Culture & Events as a key Placemaking Strategy Scott O’Hara Manager, Sutherland Entertainment Centre Former Executive Manager, Arts Culture & Events Sydney Olympic Park Authority

A smelly old place

Placemaking Case Study – Sydney Olympic Park

A role for Arts, Culture and Events Of Angels and Light Studio Festi, Sydney Festival at SOP 2004

THE VISION: ARTS AND CULTURE and EVENTS exemplary, diverse and accessible Arts, cultural and Event activities. a premier venue for arts, cultural and entertainment events as well as being a premier sporting precinct. outstanding experiences, different on what is on offer elsewhere responsive to the place and the needs of the community. unique creative spirit a permanent arts and cultural facility for the community

exemplary, diverse and accessible Arts, cultural and Event activities.

a premier venue for arts, cultural and entertainment events as well as being a premier sporting precinct.

outstanding experiences, different on what is on offer elsewhere

responsive to the place and the needs of the community.

unique creative spirit

a permanent arts and cultural facility for the community

Distinctive Features Nexus: Nature, Heritage and the Arts Community to Elite Everyday activity Metropolitan Parkland Adaptive Re-use Wide range of venues Character of the various precincts Armory Gallery Exterior

Nexus: Nature, Heritage and the Arts

Community to Elite

Everyday activity

Metropolitan Parkland

Adaptive Re-use

Wide range of venues

Character of the various precincts

Values • innovative • authentic • forward-looking • participatory • inclusive Clay River public artwork proposed for the Brickpit by Andy Goldsworthy 2005

• innovative

• authentic

• forward-looking

• participatory

• inclusive

Strategies BUILDING A NEW TOWN at SYDNEY OLYMPIC PARK REINFORCING the PARK’S POSITION as Sydney’s PREMIER MAJOR EVENTS PRECINCT INCREASING VISITATION to the PARK INCREASING the SUSTAINABILITY of ARTS CULTURE and EVENTS PROGRAMS

BUILDING A NEW TOWN at SYDNEY OLYMPIC PARK

REINFORCING the PARK’S POSITION as Sydney’s PREMIER MAJOR EVENTS PRECINCT

INCREASING VISITATION to the PARK

INCREASING the SUSTAINABILITY of ARTS CULTURE and EVENTS PROGRAMS

Misty 2 by Artist in Residence Ying Chang

Strategy one: placemaking Ensure arts and culture is part of the perceived identity and brand of Park; Re-enforce the character of the Park (participation, lifestyle, values, sense of place/identity/way of life); Activate, promote and enliven the Public Domain; Avoid duplication of events offered elsewhere.

Ensure arts and culture is part of the perceived identity and brand of Park;

Re-enforce the character of the Park (participation, lifestyle, values, sense of place/identity/way of life);

Activate, promote and enliven the Public Domain;

Avoid duplication of events offered elsewhere.

Music By Moonlight

Acoustica at the Armory

Key Partnerships

Sydney Symphony

Sculpture by the Sea

Dept Education & Training

The Sydney Festival at Sydney Olympic Park Movies at the Overflow

The Lazy Kings

Crackers

Strategy two: Creative Community i) Attract Arts organizations and workers to the site: ii) Undertake Community Cultural Development Activities iii) Deliver a program of creative and participative activities for children and young people; iv) Partner with local community and arts agencies to deliver programs and one-off projects;

i) Attract Arts organizations and workers to the site:

ii) Undertake Community Cultural Development Activities

iii) Deliver a program of creative and participative activities for children and young people;

iv) Partner with local community and arts agencies to deliver programs and one-off projects;

Artist Studios

Artist Workshops

Artist in Residence Accommodation

Community Events

Deepavali

Carols by the Cauldron

Australia Day

Eid

Kids in the Park

Strategy three: Urban Art Increase access and understanding consolidate the Park’s status as home to the largest single precinct collection of permanent, site-specific works in the country; changing program of temporary works; and Encourage developers and property owners to commission public art

Increase access and understanding

consolidate the Park’s status as home to the largest single precinct collection of permanent, site-specific works in the country;

changing program of temporary works; and

Encourage developers and property owners to commission public art

Discobolus by Robert Owen

Eight Women by Imants Tillers

Eventful Path

Northern Water Feature

In the Shadows by Janet Laurence

Peace Monument by Mike Kitching

The Sprinter by Dominique Sutton

Untitled piece by David Howell

Strategy four: Newington Armory Unique and site-specific events; upgrade and improve facilities and services at the Armory; annual program of exhibitions; Partnering with commercial event producers; Programming small scale and regular activity; and focus on key differences

Unique and site-specific events;

upgrade and improve facilities and services at the Armory;

annual program of exhibitions;

Partnering with commercial event producers;

Programming small scale and regular activity; and

focus on key differences

Newington Armory:Unique Arts Precinct

Armory Theatre

Armory Theatre - interior

Armory Amphitheatre

Armory Gallery

ARTEXPRESS at the Armory

Electra Graffiti GRAB

From Mao to Now

The Great Escape

Strategy five: World Music World Music as a point of difference; Utilising the cultural diversity of park users; Activating a regular ‘fine grain’ program; & Initiating/partnering in a music festival with a world music focus

World Music as a point of difference;

Utilising the cultural diversity of park users;

Activating a regular ‘fine grain’ program; &

Initiating/partnering in a music festival with a world music focus

World Music Program

Strategy six: new facilities Ongoing program of adaptive reuse of heritage buildings at Newington Armory; Restoration of the Vernon Theatrette; and Creation of new community cultural facilities under the Sydney Olympic Park Masterplan 2030.

Ongoing program of adaptive reuse of heritage buildings at Newington Armory;

Restoration of the Vernon Theatrette; and

Creation of new community cultural facilities under the Sydney Olympic Park Masterplan 2030.

Measuring Impact Taikoz The Park is a ‘good place’ for Arts and Entertainment Arts and Events programming attracts first time visitors Very High Patron Satisfaction High utilisation of Arts Homepage

The Park is a ‘good place’ for Arts and Entertainment

Arts and Events programming attracts first time visitors

Very High Patron Satisfaction

High utilisation of Arts Homepage

The Future Visual identity from Art Express at the Armory 2008

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