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Artlinks Website Workshop P Mc Caul

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Information about Artlinks Website Workshop P Mc Caul
Career

Published on January 9, 2009

Author: artlinks

Source: slideshare.net

Description

Use of visual art porfolio websites
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Template Websites An ArtL!nks Workshop Facilitator: Padraig McCaul

Agenda 10.00am – 11.00am Introduction and background An Artist Website – Why? What do you need in a website? What options are available to create a website Some Portfolio Website Providers Features that a Portfolio Website can provide Example Provider: Foliolink [Break] 11.15 – 1.00pm Preparing Content for the web Setting up your website Managing your website

10.00am – 11.00am

Introduction and background

An Artist Website – Why?

What do you need in a website?

What options are available to create a website

Some Portfolio Website Providers

Features that a Portfolio Website can provide

Example Provider: Foliolink

[Break]

11.15 – 1.00pm

Preparing Content for the web

Setting up your website

Managing your website

Introduction & Background Padraig McCaul Landscape & Seascape Artist (full time) Setup own website 4 years ago 10 years in the IT industry as Quality Assurance Manager www.padraigmccaul.com [email_address]

Padraig McCaul

Landscape & Seascape Artist (full time)

Setup own website 4 years ago

10 years in the IT industry as Quality Assurance Manager

www.padraigmccaul.com

[email_address]

An Artist Website – Why? Online business card A way for people to view new work, view archive work A contact point: for artist, updates on new exhibitions/ galleries, news etc. Promotional & Marketing Tool Selling art online? What is your expectation?

Online business card

A way for people to view new work, view archive work

A contact point: for artist, updates on new exhibitions/ galleries, news etc.

Promotional & Marketing Tool

Selling art online? What is your expectation?

What do you need in a website? A professional looking online presence, easy to navigate, specifically designed for displaying art. Something that requires a flat learning curve (i.e. none!) – Remember, you’re an artist, not a web specialist Something you can maintain easily and update yourself A domain name i.e. ( www.padraigmccaul.com ) and email facilities. The ability to accept payment online (shopping cart) at some point in time.

A professional looking online presence, easy to navigate, specifically designed for displaying art.

Something that requires a flat learning curve (i.e. none!) – Remember, you’re an artist, not a web specialist

Something you can maintain easily and update yourself

A domain name i.e. ( www.padraigmccaul.com ) and email facilities.

The ability to accept payment online (shopping cart) at some point in time.

What are the options? Option 1: Build your own website and arrange to have it hosted Pros: Complete control over the design and maintenance Minimum cost Cons: Huge investment in your own time Are you an expert in Art websites ?

Option 1: Build your own website and arrange to have it hosted

Pros:

Complete control over the design and maintenance

Minimum cost

Cons:

Huge investment in your own time

Are you an expert in Art websites ?

What are the options? Option 2: Hire a professional web designer Pros: Designed and created by an expert Cons: High cost and lack of control over maintenance of the site. How would I update it or enhance it – each update would require hiring the web designer. High investment of my own time in working with a designer to build the site and then to test it. How long does it take? – “The website should be up and running in the next few months…” (repeat every couple of months!)

Option 2: Hire a professional web designer

Pros:

Designed and created by an expert

Cons:

High cost and lack of control over maintenance of the site.

How would I update it or enhance it – each update would require hiring the web designer.

High investment of my own time in working with a designer to build the site and then to test it.

How long does it take? – “The website should be up and running in the next few months…” (repeat every couple of months!)

What are the options? Option 3: Use a specialist service provider – ie a company that provides templates and hosting for art websites. What do they provide? “ Portfolio” Website Provides ready made, professionally designed websites – tailor made for artists, photographers etc Monthly/Annual rental 24/7 maintenance of website

Option 3: Use a specialist service provider – ie a company that provides templates and hosting for art websites.

What do they provide?

“ Portfolio” Website

Provides ready made, professionally designed websites – tailor made for artists, photographers etc

Monthly/Annual rental

24/7 maintenance of website

What are the options? Option 3: Pros: You are getting a “proven” product with full backup and maintenance It would require little investment of your own time , leaving you to focus on your main priority – your art practice YOU are in control Cons: You are limited to the features the service provider can provide. Setup costs and an annual service charge

Option 3:

Pros:

You are getting a “proven” product with full backup and maintenance

It would require little investment of your own time , leaving you to focus on your main priority – your art practice

YOU are in control

Cons:

You are limited to the features the service provider can provide.

Setup costs and an annual service charge

Portfolio Website Providers BigBlackBag – http://www. bigblackbag .com QFolio – http:// www.qfolio.com FolioLink – http://www.foliolink.com SiteWelder – http://www.sitewelder.com FolioSnap – http://www.foliosnap.com Site On Spot – http://www.siteonspot.com See comparison list provided with handout

BigBlackBag – http://www. bigblackbag .com

QFolio – http:// www.qfolio.com

FolioLink – http://www.foliolink.com

SiteWelder – http://www.sitewelder.com

FolioSnap – http://www.foliosnap.com

Site On Spot – http://www.siteonspot.com

See comparison list provided with handout

Some of the features that Portfolio Websites provide Your own domain name ( www.mydomain.com ) Email Customizable designs Display unlimited multiple file types Auto-sizing Auto-thumbnail creation Automatic name watermarking Automatic copyright symbol Guestbook feature - allows you to collect your own personal marketing database Bulk email your clients and guestbook entries PayPal Ecommerce HTML Editor - graphical interface that lets you add styles, fonts and images to your pages. Like using Microsoft Word. Unlimited free updatesDisc space Macintosh Compatible Admin One time Set-up fee Monthly pricing/Annual pricing

Your own domain name ( www.mydomain.com )

Email

Customizable designs

Display unlimited multiple file types

Auto-sizing

Auto-thumbnail creation

Automatic name watermarking

Automatic copyright symbol

Guestbook feature - allows you to collect your own personal marketing database

Bulk email your clients and guestbook entries

PayPal Ecommerce

HTML Editor - graphical interface that lets you add styles, fonts and images to your pages. Like using Microsoft Word.

Unlimited free updatesDisc space

Macintosh Compatible Admin

One time Set-up fee

Monthly pricing/Annual pricing

Making the Choice Features provided Quality of Designs Learning Curve Ease of Use Backup and maintenance Online support Client testimonials “ Future Proofing” Cost

Features provided

Quality of Designs

Learning Curve

Ease of Use

Backup and maintenance

Online support

Client testimonials

“ Future Proofing”

Cost

Foliolink –a portfolio website Why Foliolink? It checks all the boxes on the previous slide. I have used it for 4 years It provides a good introduction to what a portfolio site can do.

Why Foliolink?

It checks all the boxes on the previous slide.

I have used it for 4 years

It provides a good introduction to what a portfolio site can do.

Part 2: Creating a Website Agenda: Preparing content for your website Designing & Setting up your Foliolink website Managing your website Tips

Agenda:

Preparing content for your website

Designing & Setting up your Foliolink website

Managing your website

Tips

Preparing Content Images: Take photo at high resolution Download photo to computer Open image with image editor (ie Paint Shop Pro, Microsoft Office Manager etc) Crop as required, compress image Save as JPEG Fast 0 - 59KB Medium 60 - 99KB Slower 100KB + Max: 225KB

Images:

Take photo at high resolution

Download photo to computer

Open image with image editor (ie Paint Shop Pro, Microsoft Office Manager etc)

Crop as required, compress image

Save as JPEG

Fast 0 - 59KB

Medium 60 - 99KB

Slower 100KB +

Max: 225KB

JPEG Image A Made up of Bits & Bytes Rearranged as Image A Broken up into “ Packets” One “Packet” at a time” “ Packets” Recieved Sent across the internet UNCOMPRESSED (FULL SIZE) SIZE IMAGE What happens when you download an image?

JPEG Image A Rearranged as Image A Broken up into “ Packets” One “Packet” at a time” “ Packets” Recieved COMPRESSED IMAGE – pixels removed Sent across the internet

Preparing Content Documentation: CV Artist’s Statement Press Release Exhibition Dates Gallery Details Copy and Paste – Make like easy for yourself!

Documentation:

CV

Artist’s Statement

Press Release

Exhibition Dates

Gallery Details

Copy and Paste – Make like easy for yourself!

Foliolink Design and Setup Before you build the website you must make some fundamental Design Decisions: How do you want to categorise your work? By gallery For Sale, Sold, Archive Landscapes, Seascapes, Still Life etc Do you want to sell your work online – ie do you need a shopping cart?

Before you build the website you must make some fundamental Design Decisions:

How do you want to categorise your work?

By gallery

For Sale, Sold, Archive

Landscapes, Seascapes, Still Life etc

Do you want to sell your work online – ie do you need a shopping cart?

Foliolink Design and Setup Setup Step 1 - Layout: Choose a Design Layout Choose a colour scheme

Setup Step 1 - Layout:

Choose a Design Layout

Choose a colour scheme

Foliolink Design and Setup Setup Step 2 – Front Page: User Details Use “Best Fit Technology” Use Text Editor to enter formatted text Advanced Tab: Copyright Upload MP3s Meta Description Don’t forget to click FINISH to save all updates To Preview your site click the EYE icon at the bottom right of the screen

Setup Step 2 – Front Page:

User Details

Use “Best Fit Technology”

Use Text Editor to enter formatted text

Advanced Tab:

Copyright

Upload MP3s

Meta Description

Don’t forget to click FINISH to save all updates

To Preview your site click the EYE icon at the bottom right of the screen

Foliolink Design and Setup Setup Step 3 – Portfolios: Choose “New Portfolio” & enter details Use “Best Fit Technology” until you are more confident with image re-sizing Advanced Tab: Sales info. Applies to all images in the portfolio “ Reposition Images” – allows you to set the order of display Don’t forget to click FINISH to save all updates

Setup Step 3 – Portfolios:

Choose “New Portfolio” & enter details

Use “Best Fit Technology” until you are more confident with image re-sizing

Advanced Tab:

Sales info. Applies to all images in the portfolio

“ Reposition Images” – allows you to set the order of display

Don’t forget to click FINISH to save all updates

Foliolink Design and Setup Setup Step 4 – Images: Choose “New Image” Tip – select portfolio first (3 rd option), then upload image Advanced Tab: Sales info: You can modify pricing etc here.

Setup Step 4 – Images:

Choose “New Image”

Tip – select portfolio first (3 rd option), then upload image

Advanced Tab:

Sales info: You can modify pricing etc here.

Foliolink Design and Setup Setup Step 5 – Text Pages: Choose “New Text Page” Use Text Editor to format text Don’t forget to click FINISH to save all updates

Setup Step 5 – Text Pages:

Choose “New Text Page”

Use Text Editor to format text

Don’t forget to click FINISH to save all updates

Foliolink Design and Setup Advanced Features: Contact Management Resize Files Upload Files Background Sound

Advanced Features:

Contact Management

Resize Files

Upload Files

Background Sound

Modifying your Website You can modify the design and layout of your website at any time Go to Layout tab Choose a new layout and colour scheme NOTE: Once you choose a new layout you must reset your image options (ie Best Fit Technology). Tips Try not to “date stamp” your site (Keep it as general as possible)

You can modify the design and layout of your website at any time

Go to Layout tab

Choose a new layout and colour scheme

NOTE: Once you choose a new layout you must reset your image options (ie Best Fit Technology).

Tips

Try not to “date stamp” your site (Keep it as general as possible)

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