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Article or Ad? Blurred lines and Ethical Questions

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Information about Article or Ad? Blurred lines and Ethical Questions
News & Politics

Published on February 24, 2014

Author: heath6514

Source: slideshare.net

Description

For COMM 3330, the ever-thinning line between journalism and advertising.
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HIDING IN PLAIN SITE Video News Releases, Sponsored Ads and blurred lines

The Exxon Valdez Oil Spill The Exxon tanker “Valdez” hit a reef in 1989, spilling 10 million gallons of oil in Prince William Sound. Marine animals died by the thousands and oil soaked the coastline for miles. Exxon released 10 VNRs featuring images of pristine coastline, ships moving easily and animals swimming and flying freely.

REMEMBER THIS? IS IT AN ARTICLE OR AN AD?

Posts or ads? “We’re making sure that our ads stay true to the spirit of the Instagram community.” - from the Instagram homepage. The icon at the top right marks sponsored ads. Will you remember it? What key questions should Instagram users ask about sponsored ads?

DO YOU “LIKE” PAGES?

THE LEAD IS GOOD FOR YOU CAMPAIGN

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