Art of Listening 2.0

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Information about Art of Listening 2.0
Technology

Published on February 11, 2009

Author: brainopera

Source: slideshare.net

Description

In this presentation to PR practitioners, I talk about the importance of listening in an increasing loud social web. By sharing the Michael Phelps vs. Kelloggs meme, I’ll demonstrate the basics of using social media search tools to give practitioners the ability to be omnipresent online as a brand, and gain leverage by responding to community issues in a timely and personal manner.

If only you listened... How to thrive in our attention-strapped reality kevin lim / cyberculturalist / 11th feb 2009 / /

Getting started on the social web?

Figuring out how to make sense of EVERYTHING?

http://www.briansolis.com/2008/08/introducing-conversation-prism.html

OH-BOY!!

There’s a $@#*load of stuff out there...

Why are we blogging, t weeting, youtubing, facebooking, blah-blah-ing?

co ty mm i Emotion al un n so ic a er te p Individual Others se lf te ca -a w ni a re mu Feedback ne s m co s

Social Web = co ty mm i Emotion al un n so ic a er te PUBLIC p Individual Others se lf te ca -a w INTIMACY ni a re mu Feedback ne s m co s

co ty mm i Emotion al un n Closest thing to so ic a er te p Individual Others MIND READING! se lf te ca -a w ni a re mu Feedback ne s m co s

Let’s look at someone we know about...

Who’s this guy? (1993) http://www.flickr.com/photos/23816756@N05/2763448273/

Michael Phelps (2008) via Linnette Alissa http://www.flickr.com/photos/linnettealissa/2781087749/

Phelps on Kelloggs via Cranky Media Guy http://www.flickr.com/photos/crankymediaguy/3266421434/

Infamous Phelps Bong Hit Photo (2009) http://www.huffingtonpost.com/michael-shaw/reading-the-pictures-emth_b_163393.html

Phelps Kelloggs Remixed (2009) http://www.flickr.com/photos/siys/3257198119/

“breakfast of flakes” by Archer773 (2009) http://www.flickr.com/photos/45936529@N00/3255942817/

http://www.youtube.com/watch?v=ezVQr6p01dU

http://www.someecards.com/upload/sports/you_finally_have.html

“It's Tony the Orange Female Lion!” by USB Cable http://www.flickr.com/photos/usb_cable/3261592087/

“Kelloggs Boycott” by momishere91910 http://www.flickr.com/photos/12526698@N03/3259417693/

http://www.huffingtonpost.com/cenk-uygur/kellogg-should-not-have-f_b_165091.html

http:/ wist.flaptor.com /t

Stock Stock Twitter Drop Drop Spike Stock Twitter Twitter Drop Spike Spike Kelloggs vs. Phelps meme-quake (Feb 2009)

Where does Public Relations come in?

Phases of Community Involvement

http://www.useit.com/alertbox/participation_inequality.html

Designing for the Social Web: The Usage Lifecycle http://bokardo.com/archives/designing-for-the-social-web-the-book/

Groundswell, Forrester Research, 2008

Social Technographics Ladder from Groundswell, Forrester Research, 2008

Social Technographics Ladder from Groundswell, Forrester Research, 2008

Basic Level of Online Engagement

Listen.

1. watch what people say about your brand 2. engage influencers

google.com/alerts

SocialMention.com

search.t witter.com

Reader.google.com

t weetgrid.com

TweetDeck desktop app

Graze... don’t consume everything!

quot;Like most Americans, and like Michael Phelps himself, we were disappointed in his behaviorquot; quot;Also like most Americans, we accept his apology. Moving for ward, he remains in our plans.quot; - Subway, 6th Feb 2009

Guess who this is. Clue: Occidental College freshman (Lisa Jack, 1980)

Thank you Reach me via twitter at @brainopera

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