Published on February 15, 2014
RAJASEKHAR ADDANKI M.Sc., M.Phil., ADPT., M.A (Journalism & PR]., (PGDCE)., Mobile: +91-9603435525, +91-9000444314; Email: firstname.lastname@example.org I believe and state that “A VISIONARY MEDIA PROFESSIONAL CAN TRANSFORM A NATION.” My Online Professional Profile @: My website: www.rajasekharonline.com Linkedin : http://www.linkedin.com/in/rajasekharaddanki Professional Google site: https://sites.google.com/site/rajasekharlive/ My Media Portfolio: http://www.youtube.com/watch?v=aWmygcafQ18&feature=related You tube Channel: www.youtube.com/edurajasekhar Page 1 of 8
RAJASEKHAR ADDANKI M.Sc., M.Phil., ADPT., M.A (Journalism & PR]., (PGDCE)., Mobile: +91-9603435525, +91-9000444314; Email: email@example.com CAREER OBJECTIVE To present in the Broadcast media as a Television Media Professional, an action-oriented ideas and address today’s educational, healthcare, literary related and all-round social features in the form of creative presentations through TV programming and reporting with the knowledgeable & experienced people; To conduct lively debates among the publics and various associations and exclusive channel campaigns for the benefit of today’s wide variety of viewers in the society. PROFESSIONAL HIGHLIGHTS Produced and worked with the Tollywood Veteran Actor & Writer- Special Editor-Mr. Gollapudi Maruthi Rao for the channel’s prestigious initiative Project- first of its kind- a literary weekly programme called “Vandella Kadhaku Vandanalu”- (A tribute to the best 116 stories in the past 100 years of Telugu Literature) in HMTV (it was won the National Television Award (NT Award-2012) and other two state level awards. Produced, Conceptualized and anchored (5-days a week) an educational programme called “JOBPOINT” in HMTV. I was the I/C Producer, in the long leave of the Producer, for a personality development and psychological counseling related programme called “Jayaho Success Mantra”-for six months in HMTV. Produced and anchored a series of 26 episodes, with half an hour daily programme in HMTV on US Education & visa called 'America Bata-Maganti Mata’ (American way-Maganti Advise) with the former senior level official of a US Consulate Mr. Maganti Koteswara Rao, who is having of 25-years of experience in the US diplomatic mission. I wrote few articles on educational and career related aspects in the hmtv sister concerned English daily – “The Hans India” Conceptualized & produced more than 3200 live and recorded creative programmes in my 7.2 Years of overall Media Career in TV9, i-NEWS and HMTV -TV Channels. Contributed 2 hours of content on a daily i-NEWS Channel telecast for more than one year. Conceptualized & produced i-Café, a very popular featured programme, first of its kind in the world of electronic media on i-NEWS TV Channel. Successfully completed 255 daily one hour episodes covering over 500 creative half an hour concepts. Introduced Live & Interactive Programmes on Career Planning & Guidance for the very first time on i-NEWS TV Channel. Conceptualized and produced more than 1500 Careers and educational concepts. Introduced Naukri News, and i-Careers (Scrolling informative content for every 5 minutes), the very first of its kind in the TV News Channels in the Career Guidance domain which benefited many Jobseekers and Students. Page 2 of 8
ACADEMIC QUALIFICATIONS QUALIFICATION YEAR MARKS M.A(Journalism and Public Relations) 2011-13 69% M.Phil. (Marine Biology) 2004-2006 65% 2002-2004 64.13% 1999-2002 72.4% 1997-1999 64.3% D.N.R. College, Bhimavaram 1996-1997 77.17% Z.P.P. High School, Kamayya Palem (P), Jeelugumilli (M), West Godavari District M.Sc. (Coastal Aquaculture & Marine Biotechnology) B.Sc. (Chemistry, Zoology, Fisheries) Intermediate (Botany, Zoology, Physics, Chemistry). SSC UNIVERSITY / COLLEGE Prof G. Ramireddy Center for Distance Education, Osmania University,Hyderabad Central Institute of Brackish water Aquaculture(CIBA), Chennai & Directorate of Distance Education, Annamalai University, T.N. Marine Living Resource Department, Andhra University Campus, Waltaire, Visakhapatnam K.G.R.L. Degree College, Bhimavaram, West Godavari District, Affiliated to Andhra University, Visakhapatnam TECHNICAL AND OTHER QUALIFICATIONS QUALIFICATION YEAR UNIVERSITY /INSTITUTION PGDCA (PG Diploma in Computer Applications ) 2005 HIT Computers, Narayanaguda, Hyderabad 2006 AMS College of Fine Arts and Media Education Osmania University Campus, Hyderabad NEWS READING Certificate course ADTS (Advanced Diploma in Translation Studies) English ↔ Telugu American Accent Training(By American Trainers) PGDCE (PG Diploma in Communicative English ) CCEW (Certificate in Crafting an Effective Writer-Tools of the Trade) Online Course (6 weeks) 2006 EFLU (English & Foreign Languages University ( Formerly CIEFL)), Hyderabad 2011 Vishwas American Accent Training, Hyderabad 2013Pursuing University of Hyderabad(A Central University) 2014 Pursuing Mt. San Jacinto College(MSJC), CA 92583, United States Page 3 of 8
RESEARCH AND PUBLICATIONS NATIONAL JOURNAL’S NAME AUTHORSHIP M.Phil. RESEARCH TITLE CO-AUTHOR Socio-economic profile of workers in Shrimp Farming sector in Andhra Pradesh state with special reference to East Godavari District “Fishery Technology of India”, Kerala Socio-economic profile of workers in Shrimp Farming sector in Tamilnadu state with special reference to Vedaranyam district “Fishery Technology of India”, Kerala CO-AUTHOR EMPLOYMENT HISTORY NAME OF THE ORGANIZATION YEAR From August 2011 - ASSIGNMENT Sr Producer TYPE OF MEDIA Electronic Media / Broadcast Media November 2010-July 2011 [9 +Months] Senior Media Consultant Cyber Media i-NEWS TV Channel November 2008 – October 2010 [24 Months] Senior Correspondent /Senior Producer Electronic Media / Broadcast Media TV9 News Channel January 2007 – October 2008 [22 Months] Associate Producer / Producer Electronic Media / Broadcast Media HMTV News Channel Ray labs Technology Services Co. Ltd, Hyderabad Page 4 of 8
2.6+ YEARS OF MEDIA EXPERIENCE IN HMTV-24/7 TV NEWS CHANNEL INDUSTRY : ELECTRONIC MEDIA / BROADCAST MEDIA TV CHANNEL : HMTV-24/7 TV CHANNEL ORGANIZATION : HYDERABAD MEDIA HOUSE PVT LTD, HYDERABAD PERIOD : AUGUST 2011 – WORKING DESIGNATION : SENIOR PRODUCER PROGRAM ’S TITLE Vandella Kathaku Vandanalu TELECAST TIME DAILY / WEEKLY 9:30 - 10:00 AM 116 Weeks On 116 Writers 1.45 - 2:00 PM Weekly Prime Time Weekly 5 days Prime Time 500 + Days 500 8:30 - 9:00 AM Daily 26 Days Jayaho Success Mantra 7:30 - 8:00 PM Daily Evening 180 Days Special programs Afternoon or Evening Occasionally Round the Year Job point America BataMaganti Bata EPISODES CONSISTENCY CONCEPTS MY ROLE Wide Spectrum of Thought-Provoking Programs have been Conceptualized, Programmed, Scheduled and Executed by me with functional and cross functional teams. 52 I/C of the program in the in The objective of the Programs is to the long leave of bring the shift in the producer the Thought Process of the Social awareness viewer in a Positive & Direction. Education based 2 YEARS OF MEDIA EXPERIENCE IN I-NEWS-24/7 TV NEWS CHANNEL INDUSTRY : ELECTRONIC MEDIA / BROADCAST MEDIA TV CHANNEL : i-NEWS TV CHANNEL ORGANIZATION : INTEGRATED BROADCASTING COMPANY PVT LTD, HYDERABAD PERIOD : NOVEMBER 2008 – OCTOBER 2010 [24 MONTHS] DESIGNATION : SENIOR CORRESPONDENT /SENIOR PRODUCER Page 5 of 8
PROGRAM ’S TITLE TELECAST TIME DAILY / WEEKLY I-CAFÉ-1 8:30 - 9:00 AM 9:00 - 9:30 AM 3:30 - 4:00 PM or 3:00 - 4:00 PM Daily Prime Time Daily Prime Time 4:15 - 4:45 PM 5:30 - 6:00 PM or 6.05 -7:00 PM Sundays 56 Weeks All News Bulletins Occasionally Round the Year Afternoon or Evening Occasionally Round the Year I-CAFÉ-2 TARGET CAREERS HEALTH & BEAUTY DEBATE ROOM SPECIAL REPORTING SPECIAL LIVES i-CAREERS EPISODES CONSISTENCY CONCEPTS 250 260 Days 250 Daily Afternoon 580 Days 1000 Careers Daily Evening 8:30 - 9:00 AM 260 Days 300 Days 300 Saturdays 56 Weeks 56 Educational & Features Social awareness & Important days 7 Segments (Career Zone200,Part-Time Jobs -56, Mind Dynamics-56, Global Careers56, Inspire Zone56, Notice Board and I-mail) MY ROLE Wide Spectrum of Thought-Provoking Programs have been Conceptualized, Programmed, Scheduled and Executed by me with functional and cross functional teams. The objective of the Programs is to bring the shift in the Thought Process of the viewer in a Positive Direction. AS A SUCCESSFUL CONCEPT PRODUCER, PARTICIPATED IN THE ONE HOUR LIVE 200th EPISODE SHOW OF I-CAFE CELEBRATIONS 2 YEARS OF MEDIA EXPOSURE IN TV9 NEWS CHANNEL INDUSTRY : ELECTRONIC MEDIA / BROADCAST MEDIA TV CHANNEL : TV9 NEWS CHANNEL ORGANIZATION : ASSOCIATED BROADCASTING COMPANY PVT LTD., HYDERABAD PERIOD : JANUARY 2007 – OCTOBER 2008 [22 MONTHS] DESIGNATION : ASSOCIATE PRODUCER / PRODUCER Page 6 of 8
PROGRAM TITLE CAREER PLUS RUTU RAAGALU MORNING RAGA MARKETING ADS SPECIAL PROGRAMS TELECAST TIME DAILY / WEEKLY EPISODES CONSISTENCY 8:30 - 9:00 AM Saturdays 2-3 Minutes Weather Bulletin 6 Times a Day In between breaks / News Bulletins Round the Year Daily updates on Weather Forecasting 6:30 -6:45 AM Daily Prime Time Round the Year Life Skills, Recipes, Health Secrets & Music etc., 5 Minutes 10-15 Minutes Occasionally Occasionally 18 Months CONCEPTS 6 Segments (Career Scope 450 Careers, Success Fundas 84, Real Heroes 50, Overseas – 100 Careers, Howzzat50 and Campus Buzz) Round the Year Round the Year Educational Institutions, Real Estate & Product Promotion etc., SVP National Police Academy (IPS Training), NALSAR University, University of Hyderabad, College Events etc., and Biographical Inspirations, For Instance, Biography of Dr. A.P.J. Abdul Kalam MY ROLE Wide Spectrum of ThoughtProvoking Programs have been Coordinated, Programmed , and Executed by me with functional and cross functional teams. INTERVIEWED BHARATRATN A FORMER PRESIDENT OF INDIA - DR APJ ABDUL KALAM ON CAREER PLANNING AREAS OF INTEREST Education Healthcare Awareness Counseling& Psychology Social Media Career Planning & Guidance Human Rights Science & Technology Project Management Literature • Arts and Culture Personality Development & Training Human Resource Management Social Service Page 7 of 8
AREA OF BROADCAST MEDIA EXPERTISE Broadcast journalism Special Features Reporting Anchoring & Moderating Television Programming--Creative Conceptualization, Design, Creative Titling, Execution, Development and Management. Monitoring the Quality Measures of the Programs and improvising End to End Television Production. Journalism Education Concept Research & Planning Translation (English↔Telugu) Social Media Project Management Public Relations, Client Relations Subject Matter Expertise in Media in the aspects of Career Planning & Guidance, Education, Personality Development, Healthcare and Science & Technology APPRECIATION AND ACCOLADES “I personally feel that this is ‘one program’ which had given me immense pleasure when compared to all other TV shows in which I’ve participated in the electronic media till date.” - DR. JAYA PRAKASH NARAYAN, IAS, [MLA, th PRESIDENT—LOKSATTA POLITICAL PARTY] on the 100 Episode Celebration of i-Café TV Show on i-NEWS TV Channel, Dated 15th April 2010. “iCafe has created its own significant role in Andhra Pradesh state, moreover its positive impact is indeed the need of the hour for the general public and I can gladly say that I am instrumental in this victorious venture.- SRI SUDDALA ASHOK TEJA (Popular Lyric Writer & National Film Award Winner) stated on the 200th Episode Celebration of i-Café TV Show, Dated 26th July 2010. PERSONAL PROFILE Father’s name Mother’s name Date of birth Gender Marital status Languages known Passport details Hobbies & Extra Curricular Activities A.P. Benarjee Rao Rajamani 12-07-1982 (31+Years) Male Unmarried English, Hindi & Telugu H 7945715 ~ Valid up to 02/03/2020 Reading Autobiographies, Personality Development & Careers related Books, Collecting Maxims & Playing Volley Ball. Participating as a Speaker in Numerous (Free) Career Planning & Guidance Programmes for Students as a Personal Social Responsibility in Andhra Pradesh State. DECLARATION The above information given by me is true to the best of my knowledge and belief. Date: 13.02.2014 (RAJASEKHAR ADDANKI) Page 8 of 8
This is my professional media profile ... a Chief Reporter in HMTV News Channel. He started his Career as a Reporter in TV9 News
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