Are interruptive strategies going the way of the Dodo? A note on Canadian Anti Spam Legislation.

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Marketing

Published on October 3, 2014

Author: randymilanovic

Source: slideshare.net

Description

If we were being honest with one another, we’d have to admit that a lot of what marketers have traditionally sent under the guise of "lead nurturing" basically amounts to unsolicited offers. It might not have been spam in the sense that the messages were about generic medications or overseas casinos, but they weren't really passing the smell test when it came to “requested information”, either.

Because we never really marketed ourselves in this way, complying with a few new Canadian anti-spam rules and regulations hasn't been a huge challenge for us. In fact, we kinda like that governments are taking stronger action to bring some of our less scrupulous peers to task.

The fewer nasty marketers (in theory) there are around, the more good business there is for the rest of us – and the less the public has to worry about.

Check out this presentation on the application of anti-spam laws and KAYAK's approach to recipient-friendly email marketing best practices.

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