Published on March 24, 2009
Matthew Milan mmilan firstname.lastname@example.org design of design, situated/ubicomp, strategic theory, hardware hacking
Horror Stories Or, what happens when you poke a business without a framework.
Let’s hear your horror stories
This is what happens when you poke a monster without understanding its nature. http://www.jasonchanart.com
STRATEGY quot; IS DEAD
Today systems oo frameworks oo strategies oo actions
Let’s level set We’re not in Kansas anymore, Dorothy
Bruce Sterling, Economist
Jeanne Liedtka, Futurist
“He who can handlequot; the quickest rate of quot; change survives”
John Boyd, Designer grandstrategic oo strategic oo grandtactical oo tactical
Bruce" Jeanne" John. What happened to Jesse, Peter and Lou?
We need to expand our repertoire.
A mental tapestry of changing intentions for harmonizing and focusing our efforts as a basis for realizing some aim or purpose in an unfolding and often unforeseen world of many bewildering events and many contending interests.
To improve our ability to shape and adapt to unfolding circumstances, so that we (as individuals or as groups) can survive on our own terms.
Great strategy is not about competition.quot; Great strategy is about adaptation.
Observequot; Orientquot; Decidequot; Act
A way of thinking about survival and success.
Knowing what to do next
Getting value out of a system
Structure is power
Building structures creates power
Architects build structures
Architects work with systems Systems connect information
In systems, information=value Mapping that value is the domain of frameworks
How do you work quot; with systems?
Know what, where, why and how to poke
What" Where" Why" How.
Observe" Orient" Decide" Act.
System" Framework" Strategy" Action.
The art of the poke
I promise you, there is information architecture in these brambles, thickets and dark forests
The great ice age
Futures under glass
The future of business is ﬂexible frameworks Just like the future of the web
Futures under plastic
The web is a social machine
Business is a social machine
When you wake up, your business model will be a ﬁnancial graph
How long did it take to get to the readoowrite web?
Where’s my readoowrite business?
10 years ago You had to know how to survive in a business
3 years ago You had to know how to speak the language of business
Today If you’re not changing the business, you should just go home
What we’re learning is that you don’t need to lead the business to change the business.
It’s all about the poke. POKE!
Ceci n'est pas une système http://www.peterme.com/blog/wp-content/uploads/2007/02/ipod_system.png
Businesses are not models Businesses are systems
Systems Thinking There be frameworks here
You change systems with inputs
You know where to poke with frameworks
Strategy is poking with intent to create value That’s the “why” you poke part.
In the end, it’s about understanding the outcomes of your poke in the greater business ecosystem
Build a framework to understand how you can change a system to execute a strategy through tactical actionsquot;
Make your framework ﬂexible and your strategy will be adaptable.quot;
Revise your framework, so that the model more closely represents the real world.
Being in a state of adaptability will ensure that you are always able to ﬁnd and surface the value in systemsquot;
There is no spoon
The art of the end-run
Good end-runs quot; are like zombies
Most businesses have a limited view of how they monetize the value they generate.
Outcomes, not incomes
Design the ecosystem, not the design
Frameworks are the new sitemaps
Strategies are the new wireframes
Information Architecture is Strategy
A ﬁnal thought Salmon swim upstream
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