Published on April 5, 2014
Creating Value for Alumni Nidhi M. Reddy Director Office of Alumni Relations Indian School of Business
Identifying Alumni Needs Segmentation: a) Geographical Areas Local chapters International Chapters b) Special Interest Groups Entrepreneurs Family Business Women in Business Healthcare Media & Digital Marketing c) Career Progression Recent Graduates Young/Mid level alumni Senior alumni 3
What Alumni Want? A1. Face to Face Learning A2. Online/ Webinar A3. Community Generated Content C1. Community Forum Lifelong Learning B1. Access to Industry Jobs B2. Alumni Referral System B3. Alumni Directory Services Career Services C2. Social Events C3. Alumni Participation/ Other Interactions Community Building A4. Research Databases
Lifelong Learning Why: Opportunity for continuous learning & self improvement Engage/Re-Connect with faculty and industry leaders Network with and learn from alumni across classes How: Workshops Access to databases and journals Lifelong Email Facility Elective course offerings Invitation to various conferences and events Webinars Round tables/Interaction with faculty Equinox – the annual alumni learning workshop Special interest groups or affinity groups 5
Career Services Why: Provide access to jobs and career resources & tools Develop connections & build professional relationships How: Alumni Directory Services Job Postings Company SPOCs Tie up with head hunters Mentorship opportunity with senior alumni Support during the Phd application run up Career events including job fairs 6
Social Engagement/Interactions Why: Engaged alumni are much more likely to get involved with their alma mater and the School Loyal ambassadors who help generate invaluable word of mouth marketing Great role models for current students helping them build their personal brand Alumni - Student Connect Orientation Week Elective Info Session Shadow an Alum Mentorship Programme ELP Projects Knowledge Sessions/CV Review & Mock Interview Sessions 7
Social Engagement/Interactions (Cont) Alumni - School Connect Admissions Curriculum Review Campus Recruitments Research Support Alumni - Alumni Connect Informal Networking Events CSR events Industry Connect Events Solstice – the annual alumni reunion Various chapter events Social media groups 8
Social Engagement/Interactions (Cont) Other Services Booking Accommodation on campus Using Learning Resource Centre (LRC) Using the Recreation Centre/Swimming Pool etc Special ISB deals and discounts 9
Communication & Brand Building Alumni newsletter Alumni website/discussion forums Group emails Mobile application (in process) Profiling successful alumni Social Media-Facebook/LinkedIn/Twitter News features on alumni in various media Showcasing alumni success stories through video and print mediums 10
Best Case Practices Staff & Faculty members across the institute should understand the importance of engaging with alumni Professional networking activities should be incorporated into the curriculum so that students are already connected to alumni networks before they graduate Alumni Associations and chapters play a key role in implementing alumni relation programs Alumni Databases should be regularly updated Social Media plays an important role in connecting with alumni It is important to recognize & celebrate “Alumni Achievements” 11
About ISB Vision To be an internationally top-ranked, research-driven, independent management institution that grooms future leaders for India and the world Mission To create and disseminate research-based knowledge in management that influences scholarship, practice and policy To develop and enhance business leadership through innovative world-class programmes in management To utilise the knowledge and expertise to engage with business, government and society, and to contribute to the welfare and development of the community at the local, national, and global levels To have distinguished faculty from India and abroad teach courses and provide a global perspective in Post Graduate and Executive Education programmes 12
Objectives of the Office of Alumni Relations Promote, facilitate and develop stewardship leading to meaningful relationships between alumni and School, as well as between alumni across classes – „strengthen the network‟ Encourage alumni towards active engagement and encourage „ownership‟ Develop and groom alumni leaders through life long learning Build the „ISB Alum‟ brand Articulate the ISB of “today” to all constituents, to understand and promote the continuity of the School
Overview of ISB Alumni Network Total alumni base – 6000 • Age: 25 to 36 - 90% • Spread Across:32 Countries • India: 83% • Abroad: 17% Spread across all industries and functions: Consulting Technology - IT - Product, Service & ITES Finance Real Estate/Infrastructure Media/FMCG Manufacturing Telecom Automobile; Oil/Energy; Petroleum; NGOs; Pharma/Healthcare 300 entrepreneurs and 6 alums who are currently pursuing their PhDs, 1 alum joined as Faculty and many more are at top universities.
Structure ISB Alumni Association (ISBAA) Alumni Volunteer Group Alumni Relations Office 1. Bangalore 2. Chennai 3. Delhi 4. Hyderabad 5. Kolkata 6. Mumbai 7. Pune 1. Middle-east 2. Singapore 3. U.K. 4. U.S. Domestic Chapters International Chapters Alumni Clubs (shared interest groups) in the process of formation Student Council 1. Director, ALC 2. Council Members 3. Student Volunteers
THANK YOU 16
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