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Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014

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Information about Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014
Marketing

Published on February 19, 2014

Author: aquentweb

Source: slideshare.net

Description

Understanding technology and consumer behavior is important to the success of any content marketing strategy. The landscape is changing dramatically because of an increase in consumer mobility, localization, personalization, and wearable technology. These changes matter to the future of your business!

In these slides, Kyle Lacy will uncover five influential trends, and how to enhance your business in the next year.
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Five Trends Shaping the Future of Content Marketing

Kyle Lacy Senior Manager Content Marketing & Research @kyleplacy

What’s Next?

Click the center icon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back

What’s Next?

What’s Now?

one. Data Equals Relevance

What you will see with rapid data and social sharing is the death of the average and the era of you. Businesses will be able to truly serve the individual. Ginni Rometty CEO, IBM

Two types of marketing data: 1. Empathy 2. Perspective Taking @kyleplacy

Empathy Understanding someone’s emotional state or feelings @kyleplacy

They were really good at empathy. @kyleplacy

Perspective Taking Cognitive & analytical – it’s understanding someone’s interests and behavior. @kyleplacy

FY15 Content Pillars PILLAR Data Tells All ROLE Credibility WEIGHT DESCRIPTION 15% Maintain the authority of the brand by demonstrating expertise through data. Content ideas include data points relevant for all areas of marketing communications from CMO to brand marketer. Be Inspired Motivation 20% Provide inspiring ideas from marketers. Content should spark inspiration for others faced with similar challenges or questions. This will include video and blog posts Personal Development Lifestyle 15% Create content that caters to the personal side of the marketer. This would include fashion, time management, and personal development. Research Thought-Leadership 25% Release market research reports pertaining to three areas > consumer research, marketer research and benchmark reports This includes global regions. Strategy How-To Education 25% Build the value by providing strategy answers and ideas from clients and internal influencers. @kyleplacy

Tracking & Measurement @kyleplacy

@kyleplacy two. Moments Matter

@kyleplacy

three. Consumer Mobility @kyleplacy

@kyleplacy

@kyleplacy

@kyleplacy

Americans spent more time in 2013 on digital than any other medium… including television. @kyleplacy

65% of tablet owners use their tablet at the same time as watching TV at least once a day. 2014 Mobile Behavior Report, ExactTarget Marketing Cloud @kyleplacy

5+ hours spent per day in digital environments… 575% increase from 2010 eMarketer @kyleplacy

Consumers spend (on average 3.3 hours a day on their devices. 2014 Mobile Behavior Report, ExactTarget Marketing Cloud @kyleplacy

8 of 10 consumers who signed up for emails from a brand made a purchase. 2014 Mobile Behavior Report, ExactTarget Marketing Cloud @kyleplacy

63% of US consumers say they delete emails immediately if they are not optimized for mobile. Return Path @kyleplacy

Email is Mobile @kyleplacy

85% of our respondents said mobile devices are a central part of everyday life. 2014 Mobile Behavior Report, ExactTarget Marketing Cloud @kyleplacy

We sent over 1 billion digital messages on Cyber Monday. @kyleplacy

Many of our retail clients experienced mobile open rates exceeding 80%. @kyleplacy

2014 Mobile Behavior Report, ExactTarget Marketing Cloud @kyleplacy

Content is Mobile @kyleplacy

@kyleplacy

four. Content Personalization

Three types of personalization: 1. Guided Selling 2. EGONomics 3. Location @kyleplacy

1. Guided Selling

Return Path @kyleplacy

+1000% CTR +200% LEADS +70% TRAFFIC @kyleplacy

2. EGONomics

Faith Popcorn @kyleplacy

3. Location

Data Equals Relevance

What you will see with rapid data and social sharing is the death of the average and the era of you. Businesses will be able to truly serve the individual. Ginni Rometty CEO, IBM

Data beats OPINIONS @kyleplacy

We must move from numbers keeping score to numbers that drive better actions. David Walmsley Head of Multichannel Marks & Spencer @kyleplacy

exacttarget.com

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