Published on March 4, 2014
ADRIANO GILBERT DE AQUINO Internet Consultant
THE DIGITAL CUSTOMER DVD overtakes VHS as dominant video format 132.2 million Americans had internet access 6.6 billion minutes spent on “member community sites” now known as Social Networks 55 billion internet searches on Google worldwide Nearly 30 Million Americans accessed the mobile web Blu-Ray increases storage capacity, high definition video and audio Social Networks & Blogs take lead from email for time spent online 14.9 billion videos viewed online during Dec 2008 Cloud based media reaches consumers Local Search, Local Offers, Mobile Search
INTERNET TECHNOLOGY GENERATIONS
FACTS ABOUT OUR COMPANY
GLOBAL KNOWLEDGE. LOCAL RESULTS.
ABCs OF DIGITAL MARKETING GET RESULTS BY USING ONLINE STRATEGIES THAT ARE SIMPLE TO UNDERSTAND AND EASY TO FOLLOW
PROVEN PROCESS WE START WITH YOUR BUSINESS GOALS WE END WITH YOUR BUSINESS RESULTS
CLIENT SUCCESS STORIES THE ALEA GROUP Goals and Challenges: The Solution: The ALEA Group had no Internet marketing strategy before working with WSI. The company was only found online for keywords related specifically to their company name. WSI’s objectives were to improve the company’s visibility on the search engines for industry-related keywords, showcase their president as a thought leader as well as generate leads online. WSI created a content marketing blueprint for the company. In addition, we conducted initial keyword research, compiled a competitor report, optimized some pages on the company’s existing website and began a monthly search engine optimization (SEO) campaign focused on article marketing and link building. B2B Lead Generation www.thealeagroup.com The Results: The ALEA Group’s website is now being found on the search engines for industry-related keywords in a very competitive area. The keywords that the site has been optimized for include: “B2B lead generation”, “lead generation” and “appointment setting service”. This is a highly competitive industry and the company is very happy that they are now visible in the search engines for keywords related to their industry.
CLIENT SUCCESS STORIES MARDI GRAS CASINO & RACETRACK Casino, Racing and Entertainment www.playmardigras.com www.mardigrascasinowv.com Goals and Challenges: The Solution: Before working with WSI, Mardi Gras Casino and Racetrack in Florida, USA was not ranking on the first page of Google in the very competitive gaming and entertainment market of South Florida. They were not running a payper-click (PPC) campaign, conducted very little social media marketing and did not have a blog. WSI created an entirely brand new site as part of a comprehensive online marketing program. WSI also began managing all of their social media marketing including: creating new Facebook and Twitter pages, posting to them on a daily basis, developing exclusive Facebook and Twitter promotions and running Facebook ads. We also manage an ongoing PPC campaign, a link building program as well as write, optimize and distribute content on their blog weekly. The Results: Mardi Gras Casino in Florida has gone from barely appearing on the first pages of search results to appearing on page 1 for over 50 search terms. In many cases, they dominant the first page appearing multiple times with results from the site, blog and video channels. The volume of site traffic during this initial 6-month period has increased over 300%. In the first 4 months of the PPC campaign, we have generated an average of 122 calls per week at a cost of $2.38 per call. These results have provided an outstanding ROI for the hotel.
WHAT OUR CLIENTS ARE SAYING TESTIMONIAL “Through WSI’s customized SEO and PPC marketing system, we have been able to jump to the front page of major search engines. WSI has always been very knowledgeable, thorough, pr ompt and dependable. The WSI team is always accessible and able to answer any questions we may have right away. We would TESTIMONIAL recommend WSI to any business that is looking to expand and “As an existing client of WSI, I had develop their marketingfaith that they would deliver as full online”. they did with my other business. Kim Myers They exceeded our Owner expectations and we have All American Fence Corporation created a profitable business using WSI as our online marketing partner". Jacques Erasmus Owner CBT Coaches TESTIMONIAL TESTIMONIAL “We engaged with WSI 3 months ago to help with ALEA's SEO ranking on Google. WSI presented a plan and delivered on the plan. We are now on page 1 of Google when you type ‘lead generation’. WSI made the process painless and seamless. It is like watching someone who is in complete control of their craft at work. I have no hesitation recommending WSI for any webrelated project”. Louis Foong President The ALEA Group “We knew we had to launch an aggressive Internet marketing program to be competitive in our market, but we could never get any real traction until WSI arrived. WSI brings tremendous value to Mardi Gras Gaming because they worked hard to understand the essence of our positioning and focused on our most important revenue streams. WSI has integrated our core business and offline efforts into an TESTIMONIAL “WSI and their team haveeffective online campaign. Their been SEO program in particular has had instrumental in generating a dramatic impact on our leads and growing Value’s business". business online. WSI has helped us achieve excellent results in this Cathy Reside competitive industry”. C.O.O. Mardi Gras Gaming Tracey Le Roux Marketing Manager Value Logistics
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WSI INTERNET CONSULTANT ADRIANO GILBERT DE AQUINO PROFESSIONAL BACKGROUND • • @WSI_Local_Mkt /adrianogilbert /WSI.Local.Marketing wsilocalmarketing.com.br/blog/ I am Senior Executive Sales and Marketing with a Consultative Style, Commercial Acumen and with a Profit-Oriented Perspective. More than Fifteen years experienced in Management Positions focused on B2B and B2C. Very experienced into Brazilian Market at Highly Competitive Segments. FGV/ SP - Marketing, PUC/SP – Business Administration PAST INDUSTRIES • Schréder Lighting , Cooper Bussman-Eaton, DSI Brasil, Nichiyu International, Santa Marina-Saint Gobain
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