APR Readiness Review - Accreditation in PR

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Information about APR Readiness Review - Accreditation in PR

Published on July 13, 2008

Author: henrymp

Source: authorstream.com

UABAccreditation in Public Relations : UABAccreditation in Public Relations Study Course “Readiness Review” Online Course Enrollment www.Online2Learn.net/APR/ Welcome : Welcome Michael Henry Technical Facilitator Ferne Bonomi, APR PRSA Fellow Jessica Padilla, APR Erin Wilgenbusch, APR What we will cover today: : What we will cover today: Gauging your progress KSAs Examination Process in brief Readiness Review Process 16 competencies tested Demonstration – How to Study for RR… Readiness Review Experience Discussion and Questions [Use chat window] Next Cohort Session KSAs and Weighting : KSAs and Weighting Questions regarding KSAs? Use the KSAs to “Check Off” Revisit the KSAs often during your study Readiness Review : Readiness Review Process and tips Examination Process in Brief : Examination Process in Brief Complete an application www.praccreditation.org Request Readiness Review panel All candidates must complete a Readiness Review and be Advanced before being allowed to take the Examination. Complete Readiness Review Questionnaire and Portfolio Participant and Pass the Readiness Review Study for the Prometric Examination Take the Examination Readiness Review Process : Readiness Review Process Complete Readiness Review Questionnaire Select a public relations plan you have written that reflects your experience and complete the Questionnaire at your own discretion Request a Readiness Review through UAB Submit 4 copies of the questionnaire to local APR Chair a minimum of 15 business days before your scheduled Review Readiness Review Process : Readiness Review Process Present your portfolio and respond to interview questions, allowing one-to-two hours for your session Three panelists score your knowledge, skills and abilities in 16 areas and consider your readiness to proceed Panelists help you identify gaps in your preparedness for the computer-based examination UAB notifies you to advance/not advance to the computer-based examination Readiness Review Process : Readiness Review Process If advanced, receive your personal ID# to use to schedule the computer-based examination If not advanced, you can repeat Readiness Review after 90 days. You can appeal the result to the UAB after two re-takes of Readiness Review. Readiness Review Questionnaire : Download Readiness Review questionnaire Complete at your own discretion Pay attention to the details and be detailed Three sections Your organization and your role Your experience Your assessment of your readiness for the computer-based Examination Request a Readiness Review via the APR Chair At least 30 days in advance is best Submit four copies of questionnaire to local Accreditation Chair, at least 15 business days in advance of the scheduled review Can be submitted via email to yourAccreditation chair Readiness Review Questionnaire The Readiness Review : The Readiness Review What if you have not been directly or solely involved with all aspects of a program? Be prepared to describe activities conducted by other team members that contributed to the creation of the complete program. Be equally prepared to provide a clear statement of the best practices that would be appropriate to create a full continuum of programming. 16 are tested in the Readiness Review: : 16 are tested in the Readiness Review: Creative conceptualization/creativityUses imagination to develop new insights into a public relations issue. Develops innovative solutions to the issue or problems posed. Devises new methods/processes or adapts existing ones when the standard methods and processes are not applicable. InitiativeDisplays courage in suggesting new ideas and justifying them to clients/employers. Interpersonal skillsRelates empathetically to other individuals in order to understand their concerns or needs. Influences another's decision or behavior. Displays confidence when interacting with others. Slide 14: Management skillsDevelops expertise in planning, organizing, budgeting, communicating, coordinating, scheduling, monitoring, and evaluating. Client focusHolds client service and interest as a top priority. Considers long-term client needs as well as short-term demands. Makes and delivers on commitments to clients. Multi-taskingEffectively and efficiently manages numerous projects and responsibilities simultaneously. Applies prioritization and tracks progress toward completion of tasks. FlexibilityResponds to the changing business, social, and cultural landscape. Slide 15: Teaches othersIdentifies learning needs of staff. Coaches others on how to perform tasks. Serves as a mentor. Leads by example. Time managementPrioritizes and sequences tasks to meet goals and deadlines. Uses multiple delivery mechanismsUses advertising, direct mail, web and other delivery mechanisms and promotional tools effectively. Control analysisFor selected media, determines who the owners are, their aims, their political allegiances, their influence on the content and editorial policies, and their legal constraints. Communication skills/SpeakingDemonstrates logical thinking when describing client issues and framing approaches to solving public relations problems. Communication skills/InterviewingAsks relevant, insightful, and probing questions while interacting with employers/clients and target audiences (priority publics). Slide 16: Communication skills/Writing and EditingCommunicates relevant information (including technical material) in a concise, organized fashion. Writes content that is factual and grammatically accurate, and at a reading level that is appropriate to the target audience. Authors persuasive communication material for public relations programs. Demonstrates the ability to examine and alter a document and correct for format, organization, completeness, factual accuracy, style, tone, and grammar. Communication skills/ListeningReceives, interprets, verifies, and responds to verbal and non-verbal messages and other cues in the context of client, teammate, and audience concerns. Presentation skillsUses visual aids (charts, slides, transparencies, etc.) effectively. Maintains eye contact with audience. Uses appropriate language, gestures, tone of voice, and volume to convey information. “Practice Readiness Review” : “Practice Readiness Review” How to Study for your Readiness Review Case Problem Presentation 10 Components of a Public Relations Plan Practice / Rehearsal / Share / Feedback Online Study Groups“Practice Readiness Review” : Online Study Groups“Practice Readiness Review” Online Presentation APRReadiness Review Presentation : APRReadiness Review Presentation Adam Strobel 2008 Questionnaire in Documents Project : Project Strategic Communication Plan for the Teaneck Creek Conservancy A non-profit educational organization managing a forgotten park for public enjoyment. Overall Plan Goal: : Overall Plan Goal: Increase the visibility and name recognition of the park while strengthening the membership base of the Teaneck Creek Conservancy. Communication Objectives: : Communication Objectives: Objective # 1: To build an awareness of the Teaneck Creek Park and the Conservancy’s mission as the park stewards. Objective # 2: To have an effect on the acceptance by park supporters, specifically to increase their positive attitude toward their experiences at the park. Objective #3: To have an effect on the action of park supporters specifically to increase their visitation and financial support. Research – Overview of Park : Research – Overview of Park The Park is a 46-acre tract of land in the Bergen County Park System that was neglected and underutilized by the public. Community leaders from Teaneck, NJ, conceived a plan to transform the tract into a publicly accessible park. Established a non-profit Conservancy organization and negotiated a long-term lease with the County of Bergen to manage the property. Situation Analysis : Situation Analysis In four years, the Conservancy assembled $1.2 million from public and private sources and built a 1.3 mile trail system featuring boardwalks, bridges and a outdoor classroom and a Labyrinth rock garden. Situation Analysis : Situation Analysis The Conservancy is a membership based organization with a volunteer membership board. One paid staff person. Volunteers provide a variety of programs for park users on eco-systems, wildlife, aviary,and water resources. Situation Analysis : Situation Analysis The Park was opened in 2006 drawing upon a volunteer base 145 people who cleared and marked trails, removed debris and “hand-pulled” invasive plant species. In 2008 – this membership base has dwindled to about 90 volunteers. Situation Analysis : Situation Analysis The founding leader of the Conservancy has signaled to the Board of Directors that he wants the organization to become less dependent upon his financial contributions to meet operating costs. Publics : Publics Objectives and Strategies(Members/Volunteers) : Objectives and Strategies(Members/Volunteers) Objective #1: Build an awareness of the Park and the Conservancy with current & future members/volunteers Strategies: Clearly describe features of the park so people will participate in programs & activities: Tactics: Organize and publicize guided walks on birdwatching, wildlife, trees. Strengthen programs with area elementary science teachers & Scout groups Host volunteer debris cleanup & native planting events Objectives and Strategies(Members/Volunteers) : Objectives and Strategies(Members/Volunteers) Objective #2: To have an effect on the acceptance of the Park, specifically to increase positive attitudes toward the distinct experiences at the park. Strategies: Build relationships with people so they become long-term loyal supports Tactics: Seek feedback from park users asking them what they like about the park and what they would like to see more of. Host unique “eco-art” educational programs and experiences that allow for enjoyment in the park. Build a “sense of place” and local pride for the park with informative signs about the park and its location. Objectives and Strategies(Members/Volunteers) : Objectives and Strategies(Members/Volunteers) Objective #3: To have an effect on the action of members/volunteers specifically to increase their visitation and financial support. Strategies: Continue to be innovative and fresh with ideas connecting people to the park Tactics: Develop volunteer opportunities for people to participate in hands-on activities Produce annual report and newsletters, updated web site, detailing accomplishments and information about new programs and events. Develop a membership cultivation program to sustain and increase membership as well as corporate sponsorships. Evaluation : Evaluation Objective #1: To build an awareness of the Park and the Conservancy with current & future members/volunteers. Assessment: Success in achieving this objective will be determined by the amount of inquires received about guided walks, opportunities to use the outdoor classroom & individuals or corporate groups asking about how they can participate in volunteer debris cleanup and native planting events. Evaluation : Evaluation Objective #2: To have an effect on the acceptance of the Park, specifically to increase positive attitudes toward the distinct experiences at the park. Assessment: Success in achieving this objective will be based on the feedback we receive from people who participated in the activities and experiences at the park. Evaluation : Evaluation Objective #3: To have an effect on the action of members/volunteers specifically to increase their visitation and financial support. Assessment: Success in achieving this objective will be based on the total number of people who visited the park, paid memberships & donations, corporate sponsorships, and volunteer hours provided in comparison to last year. Teaneck Creek Park : Teaneck Creek Park Budget : Budget TIMELINE : TIMELINE Welcome : Welcome Michael Henry Technical Facilitator Ferne Bonomi, APR PRSA Fellow Readiness Review Suggestions : Readiness Review Suggestions Jessica Padilla, APR Remember time is limited : Remember time is limited Consider using the same public relations plan for questionnaire and Readiness Review portfolio. Choosing just one case allowed me to provide in-depth information about each stage. Use RPIE model : Use RPIE model I created a portfolio with tabbed section for each area (RPIE). RPIE is key since it’s 30% of exam. Practice! : Practice! Rehearse your presentation Will increase your confidence Potential Questions : Potential Questions Approval process Challenges overcome What would you do differently knowing what you know now? What role did research play? How did you evaluate program’s success? What were your objectives? Use the APR study guide : Use the APR study guide Read APR study guide so you can incorporate some of the terms into your presentation (primary and secondary research, quantitative vs. qualitative). How are you preparing? : How are you preparing? Tell your panel that you are enrolled in the online course – they will be impressed. Share all the ways you are preparing and ask what worked for them. Friendly environment : Friendly environment Two of my panelists had recently passed the exam and were happy to provide study tips and input. They want you to succeed and have been instructed to serve as mentors. Be honest : Be honest You can admit that there’s still areas that you need to study more. However, you should have a clear understanding of RPIE process. Find a buddy : Find a buddy Use your panel, local APR chair and other APRs in your chapter as resources. Just having someone cheering you on goes a long way! The Readiness Review : The Readiness Review What it is NOT A “show and tell” of tactical products A glitzy PowerPoint presentation or video show Keep in mind… Organize & present it like a case study Demonstrate the fullest possible evidence of your mastery of the public relations practice Show a single program (or two), from inception to completion Emphasize the full cycle of conceptualization, research, program development, implementation and assessment. Refer to the Competencies/KSAs Tested Portfolio Presentation Tips : Portfolio Presentation Tips Be sure to pace the preparation of your portfolio against a backdrop of other professional and personal responsibilities Allow yourself plenty of rest in advance of your Readiness Review session Dress is business casual – pick clothing in which you look and feel good Come with adequate time to set up and to mentally prepare for the experience Be yourself and be comfortable in the experience Discussion : Discussion Questions from candidates… Online Course Enrollment www.Online2Learn.net/APR/ Thank you! : Thank you! Stick to it! Type in Chat: Let us know you are ready to begin – “Ready to Learn” “Dedicated” “Committed” “Motivated”

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