Apps flyer

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Information about Apps flyer
Technology

Published on February 10, 2014

Author: michaelkim12139

Source: slideshare.net

Description

이스라엘의 떠오르는 벤처 20중 하나인 AppsFlyer 서비스에 대한 자료. AppsFlyer는 app사용자가 어떤 ad network를 통해서 접속하고, 얼마나 click을 했는지, 얼마나 다운로드 받았는지, 얼마나 설치를 했는지 tracking할 수 있다. App store운영하는 사업자나 app개발자에게 매우 유용한 서비스이다.

Mobile Advertising Measurement Platform

How Loyal Users Discover Your Mobile App All-In-One Universal Independent Advertise Anywhere Track with AppsFlyer Unbiased

What We Do AppsFlyer is a mobile app measurement platform that allows app developers, brands, and agencies to measure and optimize their entire mobile customer acquisition funnel from one real-time dashboard

Mobile App Discovery Fragmentation Social Media Ad Networks & Agencies Search Cross Sale & Publishers Direct Organic, Viral & Burst Effect

AppsFlyer’s Integrated Partners (200+)

Supported platforms

ADVERTISE ANYWHERE TRACK WITH As a technology, independent, VC backed company, AppsFlyer offers unparalleled access to the mobile market

The Dashboard Everything you need to know about your apps promotional campaigns • • • • • • • • • • Clicks Paid (non- organic) installs Organic install Any media source Conversion rate User funnel In app events and sales ROI per media source CSV reports Complete set of API’s

Example: Ad Tracking & Post-Download Conversion Tracking Ad Click • • • • • Any traffic source Banner In-app Email/QR code Ad network App Store Page • App Store • Google Play App Download Post- Download conversion Attribution

How It Works? The Result

The Flow AppsFlyer Servers Media Sources App Store/ Play Enables: • Cost Per Install (CPI) • Cost Per In-app Action (CPA) • Revenue Share • Network Optimization • Retargeting User Device

Testimonials “AppsFlyer tracking enabled us to evaluate the performance of our existing marketing tools and discover new ones. Furthermore with only one SDK we now have direct access to a growing number of traffic sources.” Evgeny K., Marketing Manager, Alawar Entertainment “AppsFlyer has made a big difference to my understanding of our marketing instantly - and is by a long way the best looking UI on an analytics package I've ever used” Chris M. Marketing Director, Mindshapes “AppsFlyer real-time dashboard had armed us with the tools to turn our promotional campaigns into a great success while still remaining on budget. ” Yaron Avisar - International Marketing at Tabtale Other clients

Need & Solution Before Spray and pray Highly targeted/measured campaigns Highly fragmented app discovery One dashboard for all channels Multiple SDKs per channel Single SDK fits all Poor campaign visibility Clear visibility and insights Very long setup time per channel Zero setup time Limited mobile marketing budgets due to poor ROI measurement capabilities Marketing budget increase as ROI is measured

AppsFlyer for Agencies

• Buy media from any source, track and optimize Ad Agencies Media Buying, Tracking And Optimization Platform • AppsFlyer allows you to focus on your core business • Let us deal with technology, SDK’s, integrations and support • Advertisers can access the campaign results in real time

Key Statistics 500+ 100 500M+ Advertisers Accounts $ M Mobile Traffic Measured 200+ 2000+ 50M+ Integrated Partners Apps Apps Installs Per Month Installed Devices

The Company Why? What? How? Change the way mobile app marketers reach their loyal users We are mobile apps marketers best friend. As an unbiased, platform we don’t own media or affiliated with. Deliver the best platform to help app developers & brands to reach their users easily & efficiently Investors Team Venture Capital Backed We are passionate about building the technology to enable marketers to do their magic! Contact Us US +1-800-660-2818 UK +44-20-3318-8649 IL +972-9-768-1949 contact@appsflyer.com

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