Applications, Lifestreams and Your Company

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Information about Applications, Lifestreams and Your Company

Published on July 3, 2009

Author: duzins



I gave this talk at ConvergeSC ( Applications, Lifestreams and Your Company: How to use social APIs to connect with and engage your audience in a way that is beneficial to both you and your customers.

Marketing Socially Robyn Tippins Community Manager, YDN 1


Where are your customers? 83% 55% Source: Universal McCann Wave 3 (April 2008)

Where are your customers? 83% 55% Source: Universal McCann Wave 3 (April 2008)



Forced Invite

Invite After Action

Lifestream actions

Lifestream actions



Objective "You can build a great application that is used by millions of people, but if it doesn’t help you with your business, what’s the point?" Neil Patel, Search Engine Land




Mone y


• #1 in 7 verticals • 18 of Yahoo’s products are #1 or #2 in their category • 600M unique visitors a month, 260M signed in • 180B page views per month • 235B user minutes a month • Over 10B user relationships

Robyn Tippins Community Manager Yahoo! Developer Network | Twitter: duzins Email: Phone: 510-579-5558 YIM: therealrobyntippins | AIM: robyntippins

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