Apple vs Samsung - What do you know?

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Information about Apple vs Samsung - What do you know?

Published on April 22, 2013

Author: rahulj071



A presentation giving you an insight into the current patent dispute between the technology giants Apple Inc and Samsung Electronics, and a detailed explanation of which is doing better and how!

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CREATED BY..• Rahul Jaswal• Sanyam Seth• Aadhar• Ashwin Vasan• Aditya KS


A few technical terms..• OS (Operating system) - An operating system (OS) is acollection of software that manages computerhardware resources and providescommon services for computer programs.• Patents - Patents are a form of intellectual property whichgives an entity the right to be paid in exchange for use of itsinvention for a particular amount of time.• Kernel Hyper Threading With ROM management – Weadvice you not to waste your time reading this up. Go, Get abeer instead.

Operating systems• Lets take a look at the various mobileoperating systems available today. Android iOS BB 5,6,7 OS. BB10. Windows Phone 8 Symbian Belle, Anna, s60v5. Firefox, Ubuntu, Sailfish, Tizen.

Android• It is an open source Linux based operatingsystem designed for smartphones andtablets.• Back financially and later bought by Google.• Its limits are being pushed by companies likeSamsung which integrates it into camerasand television sets.• Gaming console OYUA is based on Android.

iOS• iOS is Apples mobile version ofthe OSX operating system used on Applecomputers.• Accounts as an operating system on 21% ofsmartphones sales in Q4 of 2012.• Apple does not licence it to run on non-Appledevices

Symbian• Symbian was a mobile operating system (OS)and computing platform designedfor smartphones and currently maintainedby Accenture.• It was the most popular smartphone OS on aworldwide average until the end of 2010,when it was overtaken by Android.• Versions : s60v5, Anna, Belle.

BB OS• BlackBerry OS is a proprietary mobile operatingsystem developed by BlackBerry Ltd. forits BlackBerry line of smartphone handhelddevices.• First to use the trackball as an input mode.• Famous for tough security features which, at apoint of time, was rare in other platforms.• BB10 uses a beautiful interface with gesturebased input.

Upcoming OSes• Windows Phone OS: Easy to use, developed byMicrosoft. Adopted as the main OS by Nokia,having lots of software integrations with it.• Ubuntu: Also has a beautiful interface withgesture based integration to powerfulmultitasking.• Tizen: Developed by Samsung, Is the successorof Meego 1.0 which ran on Nokia N9.• Firefox OS

Patents• A patent is a set of exclusive rights granted by a sovereign state toan inventor or their assignee for a limited period of time, inexchange for the public disclosure of the invention. An invention isa solution to a specific technological problem, and may be aproduct or a process. Patents are a form of intellectual property.• The exclusive right granted to a patentee in most countries is theright to prevent others from making, using, selling, or distributingthe patented invention without permission.• Typically, however, a patent application must include one or moreclaims that define the invention. These claims must meet relevantpatentability requirements, such as novelty and non-obviousness.

Legal frame work of patents• Under the World Trade Organizations (WTO) Agreementon Trade-Related Aspects of Intellectual Property Rights,patents should be available in WTO member states for anyinvention, in all fields of technology,and the term ofprotection available should be a minimum of twentyyears. Nevertheless, there are variations on what ispatentable subject matter from country to country.• The grant and enforcement of patents are governed bynational laws, and also by international treaties, wherethose treaties have been given effect in national laws.Patents are granted by national or regional patent offices.A given patent is therefore only useful for protecting aninvention in the country in which that patent is granted.

Legal framework of patents-2• Commonly, a nation forms a patent officewith responsibility for operating that nationspatent system, within the relevant patentlaws. The patent office generally hasresponsibility for the grant of patents, withinfringement being the remit of nationalcourts.

Pros of patents• Patents provide incentives for economically efficient research anddevelopment (R&D).• In accordance with the original definition of the term "patent," patentsfacilitate and encourage disclosure of innovations into the public domainfor the common good. If inventors did not have the legal protection ofpatents, in many cases, they would prefer or tend to keep theirinventions secret• In many industries (especially those with high fixed costs and either lowmarginal costs or low reverse engineering costs — computer processors,and pharmaceuticals for example), once an invention exists, the cost ofcommercialization (testing, tooling up a factory, developing a market,etc.) is far more than the initial conception cost. (For example, theinternal "rule of thumb" at several computer companies in the 1980swas that post-R&D costs were 7-to-1). Unless there is some way toprevent copies from competing at the marginal cost of production,companies dont invest in making the invention a product.

Cons of patents• Patents reward and ABET misplaced pharmaceuticalR&D priorities, which they describe as being directedto creating incremental improved treatments fordiseases prevalent in wealthy countries and awayfrom diseases that cause devastation in thedeveloping world.• Increases prices across the spectrum due to theaddition of royalties to all cost prices• in case of ground breaking or revolutionaryinventions they allow a single company to dominatethe market in a way a kin to a monopoly

Patent infringement• Patent infringement is the commission of aprohibited act with respect to a patentedinvention without permission from thepatent holder. Permission may typically begranted in the form of a license. Thedefinition of patent infringement may vary byjurisdiction, but it typically includes using orselling the patented invention

Common defences used ininfringement cases• In response to allegations of infringement, an accused infringingparty will generally assert one or more of the following:• it was not practicing the patented invention;• it was not performing any infringing act in the territory covered bythe patent;• the patent has expired;• the patent (or the particular claim(s) alleged to be infringed) isinvalid, because the invention in question does not meetpatentability or includes a formal defect, rendering the patentinvalid or unenforceable;• it has obtained a license under the patent;• the patent holder is infringing patent rights belonging to theaccused infringing party, and the party may resolve the dispute insettlement or cross-licensing.

Market Share

WORLDWIDE SMARTPHONESALES (BASED ON OS)This is till Quarter 4 of2012 and we cab clearlySee the Android tops theList followed by iOS andThen RIM’s BlackBerry OS.Source: Gartner 2013

TOTAL MOBILE PHONESHIPMENTS (COMPANY WISE)Mobile phones 4Q ’11 4Q ’12(mil. phones) 4Q11 4Q12 Share ShareSamsung 93.8 107.0 20% 23%Nokia 111.7 85.1 23% 18%Apple 35.5 43.5 7% 9%ZTE 18.9 16.2 4% 3%LG 16.9 15.0 4% 3%Huawei 14.0 13.7 3% 3%TCL 10.7 11.1 2% 2%Lenovo 5.2 8.3 1% 2%Sony 8.9 7.9 2% 2%Motorola 10.1 7.8 2% 2%Others 152.0 156.6 32% 33%Total 477.7 472.1 100% 100%Samsung leads theShare of mobileShipments worldwideFollowed by Nokiaand Apple.Nokia saw a dip from 23to 18 percent losing thetop spot to Samsung, dueto it’s shift to WindowsOS on its phones and thetermination of SymbianOS.

PIE CHART – MARKETSHARE (Q4 2012)SamsungNokiaAppleZTENOTE: These top 4 companies constitute 53% of market share, rest 47% includes othercompanies with smaller market shares such as LG, Motorola, Sony, Huawei, etc.23%3%9%18%


MARKET SHARESUMMARY Apple remains on top in the United States with a share of 37.8 percent followed bySamsung with 21.4 percent market share, as per “comScore” till Jan 2013. Worldwide, Samsung is the leading smartphone maker with 23% of mobile shipmentsfollowed by Nokia with 18% and Apple with 9%. Samsung overtook Apple due to the success of its famous Galaxy line, specifically GalaxyS2 and Galaxy S3. Now they have launched their latest flagship device, the SamsungGalaxy S4. Android smartphones took 31% of all mobile phone shipments and iOS in second place at9% till Q4 2012. The success of Samsung goes hand in hand with the rapid growth ofAndroid OS which Samsung uses in their phones.

Number of available apps-

Total App Sales Revenue• iOS = 6 x Android• Ease of purchase: Checkout vs. iTunes• 93% iOS users have iTunes accounts with credit card info.• Google encourages free stuff.

DEVELOPMENT PLATFORM-• Android OS: Java– Provides Source Code for each app.– Key to OS success– can reach core components.• iOS: Objective C– Restrictive guidelines– Fixed set of tools, nothing outside, nothing deep– No Flash!

Multitasking Abilities• Android OS:– Very versatile  dynamic– Highly fragmented  challenging• In USA: 80 Android models vs. 9 iOS models– Poor battery performance– Best notification system (e.g. emails)• iOS:– Stable and exclusive platform– Fixed set of tools, with clear potential and boundaries easier– Better battery backup

SECURITYANDROID OS iOS– Access control, isolation, websecurity– Encryption– Permission-based accesscontrol:• Static list in manifest• User presented with list atinstallation time– Wild West app marketplace.• Nearly any app is allowed tomarket• Android-specific malware– Access control, isolation, websecurity– Encryption– Permission-based accesscontrol:• Dialog box at run time.– Auto Erase

OS UPGRADESANDROID: iOS:–Millions ofphones undercontract cannotbe updated–0.4% run thelatest version–Apple disallowsold devices toupdatepermanentlyvulnerable toeasy attacks–~90% run one ofthe two latestversions

Which is Better?OS Mkt ShareNumber of AppsRevenueDeveloper InterestEasiness of PLPlatformMultitaskingSecurityOS Upgrades

Comparison Conclusions• The latest update to each platform offers itsown improvements, but Android 4.1 offers aclear advantage in two key areas: voicerecognition services and maps.• In the end, however, the song remains thesame: Android 4.1 (Jelly Bean) offers morefeatures and greater customization, while iOS6 keeps things simple and is easier tonavigate.

We performed a survey and thefollowing are our results after analysis• 80 % of the people surveyed said they were AWARE of the current patentdispute between Apple and Samsung. The patent disputes are now a bigissue in the world of technology.• 70% chose ANDROID as the mobile operating system they would want touse. Android still dominates as the first preference for mobile users.• When asked if the Galaxy S Series of Samsung diluted the success of theiPhone, 60 percent said YES. The success of Galaxy S2 and S3 helpedSamsung become the #1 seller of mobile phones, overtaking Apple.• Although 70 % of those surveyed said that Apple has NOT lost its brand valueafter the death of Steve Jobs. People still believe in the “innovation driven”Apple that created the amazing iPad and iPhone.• Amongst Samsung Galaxy S3, Apple iPhone 5 and Nokia Lumia 920, 70%users would choose to buy an S3. The reason is the amazing userexperience, the great Android OS and Samsung’s larger screens. This led toS3 becoming the largest selling phone of 2012.

Thank You

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