Apple Ipod Shuffle 1 GB ESP

50 %
50 %
Information about Apple Ipod Shuffle 1 GB ESP

Published on March 20, 2009

Author: aprilsystems

Source: slideshare.net

Description

ESP presents an eavesdrop dipstick on the Apple ipod shuffle 1 GB

EAVESDROP DIPSTICK #001 APPLE IPOD SHUFFLE 1GB 1GB ESP eavesdrop.silhouette.perspective ESP.ED001 + -

Eavesdropping on conversations about the Apple ipod shuffle 1GB To understand customer expectation mismatches in the music player space Challenge Conversations from Consumer Generated Media were analyzed using Natural Language processing techniques including Building Domain knowledge dependent lexicons Analysis with Proprietary tools for classification of pain points Analysis included competitive analysis (feature wise comparison of products against competitors’) Solution Competitive analysis revealed that software to upload onto the player was a major problem area Earphone fit was a pain point for the Apple ipod shuffle 1GB as compared to other Music Players Take Aways SAMPLE EAVESDROP REPORT Ear buds Uncomfortable Poor/ Do not like Needs Improvement Do not fit in Ears Prefer other Ear phones (Sennheisser, Bang & Olufsen) Apple > iPod > Shuffle 1GB > Ear Phones ESP.ED001 ESP.ED002

Conversations from Consumer Generated Media were analyzed using Natural Language processing techniques including

Building Domain knowledge dependent lexicons

Analysis with Proprietary tools for classification of pain points

Analysis included competitive analysis

(feature wise comparison of products against competitors’)

Competitive analysis revealed that software to upload onto the player was a major problem area

Earphone fit was a pain point for the Apple ipod shuffle 1GB as compared to other Music Players

Extract themes from user generated content across customer touch points Spark viral trends using web 2.0 concepts over the internet Analyze drivers and patterns behind brand perceptions AT KALEIDOSCOPE, WE LEVERAGE SOCIAL MEDIA Page number 6 of 12 Deliverable eavesdrop report on named brands on a periodic basis Deliverable silhouette report on named brands on a periodic basis Deliverable Strategy Consulting to leverage web 2.0 for your brand ESP.ED001 DOMAIN UNDERSTANDING LEXICONS EARDRUM™ MASHUPS SILHOUETTE EAVESDROP TM PERSPECTIVE

Fractal is a leading provider of customer intelligence to consumer-oriented businesses. Fractal's solutions help companies across the globe drive competitive advantage through a deeper understanding of their customer base, and using this understanding to drive intelligent interaction with customers. United States +1 201 633 8728 Rest of the Globe +65 6443 1926 www.fractalanalytics.com India +91 22 6704 2444 kal.eidoscope.com Kaleidoscope SOCIAL MEDIA ESP ESP.ED001 TM ESP

Add a comment

Related presentations

Related pages

iPod shuffle – Apple (DE)

Der iPod shuffle zum ... Der iPod shuffle hat bis zu 15 Stunden Batterielaufzeit 1 und ... Angebot und Verkauf von Artikeln in Apple Retail Stores in ...
Read more

Wähle einen 2 GB iPod shuffle - Apple

Kauf den iPod shuffle online und lass ihn kostenlos gravieren und wähle eine Apple Geschenkverpackung aus. iPod shuffle und Preise ... 1 GB = 1 Milliarde ...
Read more

Apple iPod shuffle (2. Generation) 1 GB Test | MP3-Player

... 1 GB: Jetzt Apple iPod shuffle (2. Generation) 1 GB anhand von aktuellen Tests und Meinungen aus 2015 und 2016 auf Testsieger.de vergleichen und ...
Read more

Apple iPod Shuffle | eBay

Neues Angebot iPod shuffle 1 GB silber, 2. Generation, ohne Kopfhörer, ... Neues Angebot Apple iPod Shuffle Gelb 2Gb Apple Wie Neu. EUR 1,00; 0 Gebote;
Read more

Apple iPod shuffle MP3-Player 1 GB orange: Amazon.de ...

Apple iPod shuffle MP3-Player 1 GB orange: Amazon.de: ... ist der iPod Shuffle von Apple. Am iPod und vor allem am iPod Shuffle scheiden sich die Geister.
Read more

Apple iPod shuffle 1 GB - Testberichte und Preisvergleich ...

Apple iPod shuffle 1 GB ... Partner dafür ist das neueste Mitglied der iPod Familie, der iPod shuffle, bei dem man nie weiß, wie's weitergeht.
Read more

Apple iPod shuffle MP3-Player 1 GB pink: Amazon.de: Audio ...

Apple iPod shuffle MP3-Player 1 GB pink: Amazon.de: Audio & HiFi. Amazon.de Prime testen Elektronik & Foto ...
Read more

iPod-Modell bestimmen - Apple Support

iPod shuffle (3. Generation) Navigation: Apple Earphones mit ... Vorherige Genrationen des iPod shuffle waren mit zwei Leuchten ... 512 MB und 1 GB;
Read more

Apple iPod shuffle 1GB (2G) - Preis ab kaufen - CHIP

Apple iPod shuffle 1GB (2G) kaufen. Preis ab ... 1 GB: Kopfhörer: Kopfhörer - binaural - Ohrstöpsel - Stereo: Unterstützte Schnittstelle: USB: Batterie:
Read more