Published on February 18, 2014
Global Android Advertising Industry Insights: China’s app download rush kicks oﬀ the Chinese New Year 2014
Chinese New Year At a Glance • Chinese New Year holiday oﬃcially started on January 31, 2014 and ended on February 6, 2014. • The annual Chinese New Year migraCon is called “chunyun” (春运), which occurs between January 16, 2014 and February 28, 2014. • For many Chinese, Spring FesCval is the only Cme of the year they’ll reunite with loved ones, and they’ll even travel for days by train, bus, or air to reunite with family. • It’s not uncommon for Chinese to take two or three weeks oﬀ of work for Spring FesCval.
Mobile users are active during Lunar New Year Average clicks during the period January 16 are 51.5% higher than before the 16th, suggesCng an increase in mobile acCvity during the Chinese New Year holiday.
Mobile users rushed to download apps before chunyun. The install rate during the holidays decreased 1.37% per day during chunyun for a total decline of 28.7%
What app categories were popular during CNY?
Arcade games topped the list, followed by entertainment apps
Productivity apps and arcade games were the most downloaded categories
Should mobile advertisers buy ads for Chinese New Years?
Developers on average saw 121.9% more installs during Chinese New Year January 10 marks the day that adverCsers should begin adverCsing ahead of CNY.
Chinese users are aﬀordable at an average of just $0.29 during chunyun
If China is on your mind, don’t miss out on advertising during Chinese New Year
Read AppFlood’s full report: China’s app download rush kicks oﬀ the Chinese New Year
AppFlood is the only 100% transparent cross-‐promo7on pla8orm for buying, selling, and exchanging mobile traﬃc. The network gives developers an unrivaled level of transparency and control over app marke7ng eﬀorts. Launched by PapayaMobile in July 2012, AppFlood has since aKracted more than 7,000 Android and iOS developers. Since launch, more than 290 million unique handsets globally have displayed app promo7ons from The AppFlood network.
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