APNBA June 2008 Conference Nelson

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Information about APNBA June 2008 Conference Nelson

Published on January 7, 2009

Author: jonturino

Source: slideshare.net

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Making the Connections: It's the Relationships Which Count, Jill Nelson, Step Beyond Coaching. Track 2, Presentation 7

Making the Connections: It’s It s the Relationships Which Count Jill Nelson, Organizational Systems and Relationship Coach Step Beyond Coaching APNBA Business District Association Conference – June, 2008 1

Presentation Outline Why relationships matter Making the connections g Statistics Five strategies Being a bridge APNBA Business District Association Conference – June, 2008 2

Relationships – Why They Matter So what is the big deal? S h t i th bi d l? Why are relationships in business so important? APNBA Business District Association Conference – June, 2008 3

Making the Connections Regardless of the reasons you do what you do one do, thing is certain, to succeed in business you need to be good at making and maintaining relationships. APNBA Business District Association Conference – June, 2008 4

Some Statistics to Consider 15% of customers switch to a different company/product because of price 15% of customers switch because it is a better product 70% of customers who switch do so because of human i t h interactions with th supplier/vendor ti ith the li / d APNBA Business District Association Conference – June, 2008 5

We Need Each Other At the end of the day, when you leave the hen o lea e office or close up shop, feeling good is more a reflection of who you have connected with and if you feel as though you made a difference in the world. It is not about how many widgets you sold. sold. APNBA Business District Association Conference – June, 2008 6

Five Things You Can Do 1 – Be Intentional, Not Accidental Have a plan and put it in writing Ha e pt riting Be SMART about it Play to your strengths Practice – if you are uncomfortable talking to people, practice talking to strangers Make relationship building part of your marketing plan 2 – Be A Connector Know people who know people Go o t of your way to help make the right connections out or a Look for allies: others with whom you can work toward shared goals APNBA Business District Association Conference – June, 2008 7

Five Things You Can Do 2 – Be A Connector (continued) Make referrals, give information, be a “go to” person; help others and they will be willing to help you 1-5 % success rate from cold calling 15% success rate from a referral with a name 50% success rate when the person making the introduction makes an introductory call or sends an email on your behalf 70- 70-80% success rate if the person making the referral attends the meeting or makes the call APNBA Business District Association Conference – June, 2008 8

Five Things You Can Do g 3 – Be Visible Attend Att d area eventst Serve on local not-for-profit boards not-for- Join Business Associations and Networking Groups Do what you love and talk about what you are passionate about 4 – Be Community Focused Be caring- people can tell if you really care and it caring- makes a difference Be Real- be yourself, just be your best self Real- APNBA Business District Association Conference – June, 2008 9

Five Things You Can Do 5 – Communicate! Maintaining good working relationships all boils down to communication Communicate Communicate clearly Communicate often C i t ft …. A d th t means both the speaking and And that b th th ki d the listening parts! APNBA Business District Association Conference – June, 2008 10

Relationships are The Bridge This is what bridges do: They carry us over and make connections to new and exciting places They bring people, places and ideas together They transform the landscape They build understanding through shared experience APNBA Business District Association Conference – June, 2008 11

Be a Bridge Builder relationships make it possible APNBA Business District Association Conference – June, 2008 12

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