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Education

Published on October 15, 2008

Author: maddy3

Source: slideshare.net

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SECTION A GROUP 6 RANJINI LAXMI SHUBHAV RITIKA SAMYUKTA MADHURI CHANDAN India

Internet Market In India Indians Online – About 4% of the population (1.13 billion) 85% belong to ages 18-58 - has maximum buying power Major Source of Revenue: Online Advertising & Subscriptions India’s Online Ad Market worth about $60 million 2% of $3 billion advertising market Growing at about 60% + per year

Indians Online – About 4% of the population (1.13 billion)

85% belong to ages 18-58 - has maximum buying power

Major Source of Revenue:

Online Advertising & Subscriptions

India’s Online Ad Market worth about $60 million

2% of $3 billion advertising market

Growing at about 60% + per year

Revenue models Banner advertising Hefty fees from advertisers or partner retailers who are "featured" on the home page Fee-based premium services (Silicon Investor, Go2Net's investment site, charges $200 for a lifetime membership though much of its content is free) Direct marketing campaigns (Xoom or Yahoo may email you with product offers if you give them permission) Keyword-based advertising on search engines

Banner advertising

Hefty fees from advertisers or partner retailers who are "featured" on the home page

Fee-based premium services (Silicon Investor, Go2Net's investment site, charges $200 for a lifetime membership though much of its content is free)

Direct marketing campaigns (Xoom or Yahoo may email you with product offers if you give them permission)

Keyword-based advertising on search engines

Horizontal portals in India Yahoo India MSN India AOL Google Indiatimes Rediff Sify Only 20 per cent of most popular Web sites in India are user-friendly and only 16 per cent are customer responsive

Yahoo India

MSN India

AOL

Google

Indiatimes

Rediff

Sify

Only 20 per cent of most popular Web sites in India are user-friendly and only 16 per cent are customer responsive

AOL Dominant internet player in US and the world’s third largest online advertisement network AOL has been in India since 2002 It started a customer service center in Bangalore In 2004 it opened a software development center By 2005 AOL had opened a “knowledge center” - business analytics - search operations - technology support

Dominant internet player in US and the world’s third largest online advertisement network

AOL has been in India since 2002

It started a customer service center in Bangalore

In 2004 it opened a software development center

By 2005 AOL had opened a “knowledge center”

- business analytics

- search operations

- technology support

AOL’s Offerings Web Portal in India combining : Easy to use email with leading anti-spam & web security Instant Messaging Powerful Web search and navigation powered by industry-leader Google Current News and Information on specialized topics like - Bollywood - Celebrities - Cricket - Health - Horoscopes - Lifestyle Mobile access portal AOL Desktop, Toolbar Comprehensive Advertising Solution to Advertiser Availability of vital content such as news and messages accessible through wireless devices and phones

Web Portal in India combining :

Easy to use email with leading anti-spam & web security

Instant Messaging

Powerful Web search and navigation powered by industry-leader Google

Current News and Information on specialized topics like

- Bollywood

- Celebrities

- Cricket

- Health

- Horoscopes

- Lifestyle

Mobile access portal

AOL Desktop, Toolbar

Comprehensive Advertising Solution to Advertiser

Availability of vital content such as news and messages accessible through wireless devices and phones

Major Competitors Category Yahoo MSN AOL Search Yahoo Search Live Search AOL Search (aided by Google) Mail Yahoo Mail Hotmail AOL Mail Mail Features unlimited storage, spam protection 10 MB of inbox storage, spam protection unlimited storage, auto-reminders of e-mail addresses and mail search, spam protection, and mobile access Advertising Yahoo Advertising Solutions adCenter AOL Advertising Solutions Mobile Yahoo Mobile including Go, Local, etc. n/a AOL Mobile Instant Messaging Yahoo Messenger MSN Messenger AOL Instant messenger (AIM) Instant Messaging Features Grouped messaging,SMS,picture sharing,linked email addresses,offline messages webcam Grouped messaging,SMS,picture sharing,linked email addresses,offline messages Grouped messaging,SMS,picture sharing,linked email addresses,offline messages Finance Tools Yahoo Finance MSN Finance n/a

Future Business Strategies Innovate & Build on the Mobile Internet space - Revenue through ads, subscriptions, SMS, etc. Promote AOL among Students and youth - Career Launch separate vertical portals for Cricket & Bollywood - Increase Opportunity for Advertising & Revenue IM infrastructure for Customer Service companies Build up on regional content and languages Launching AOL Finance – getting a market share

Innovate & Build on the Mobile Internet space

- Revenue through ads, subscriptions, SMS, etc.

Promote AOL among Students and youth - Career

Launch separate vertical portals for Cricket & Bollywood

- Increase Opportunity for Advertising & Revenue

IM infrastructure for Customer Service companies

Build up on regional content and languages

Launching AOL Finance – getting a market share

Continued… Launch AOL Local- counterpart of AOL City guides city pages - built for every city, neighborhood, and zip across the country. top user recommendations for favorite local hangouts personalization Launch a B2B Industry portal

Launch AOL Local- counterpart of AOL City guides

city pages - built for every city, neighborhood, and zip across the country.

top user recommendations for favorite local hangouts

personalization

Launch a B2B Industry portal

Thank you

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