Anonymous Loyalty Card

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Information about Anonymous Loyalty Card
Technology

Published on March 6, 2014

Author: GlomeInc

Source: slideshare.net

Description

Glome is a service for people to take control of and benefit from their digital footprint in full anonymity. It's a tool for personalisation, service and commerce. Glome brings back privacy and respect to all our online conversations. Businesses are included but users are in charge.

Think of Glome as Facebook login for services, but instead of you giving your data to Facebook - you own it and are free to share it with any service you choose.

For businesses it means the chance for personalisation without forced sign-up's or the need of tracking. In a secure, private environment the conversation and business flows freely, with rewards both ways. It's the way loyalty programs should be. Users get the experience they want. Businesses offer a better service or exclusive promotions for right to access the authentic user data. No wasted money on mass marketing by algorithms anymore.

Some call it a global loyalty card - we think of it as a responsible evolution of online business and common sense.

© GLOME INC, 2014 ANONYMOUS LOYALTY CARD

2 © GLOME INC, 2014 TODAY’S MODEL OF DIGITAL MARKETS IS BROKEN SUPPORTS BUSINESSES ABOVE PEOPLE Value of a Facebook fan (AVG): $174.17 A fan gets $0. YOU ARE THE PRODUCT BEING SOLD * 2013, Syncapse Sudy: The Value of a Facebook Fan 2013

© GLOME INC, 2014 3 PEOPLE: BUSINESSES: 86% 46% of U.S. Adults Make Efforts To Hide Digital Footprints Online of online advertisements are never seen by users PEW: 86% OF US ADULTS MAKE EFFORTS TO HIDE THEIR DIGITAL FOOTPRINT ZOGBY ANALYTICS: HTTP://WWW.ABOUTADS.INFO/RESOURCE/IMAGE/POLL/ ZOGBY_DAA_POLL.PDF

4 © GLOME INC, 2014 2013 75.3% OF U.S. ADULTS WANT TO CONTROL THE ADVERTISING THEY SEE ZOGBY ANALYTICS: HTTP://WWW.ABOUTADS.INFO/RESOURCE/IMAGE/POLL/ZOGBY_DAA_POLL.PDF

© GLOME INC, 2014 WITH GLOME THE GAME CHANGES  5 BUSINESS AND DEVELOPERS INCLUDED, USERS IN CHARGE

© GLOME INC, 2014 EXPRESS YOURSELF [WITHOUT YOUR IDENTITY] + AUTHENTIC INSIGHTS, RELEVANT USER DATA, PROVEN BUSINESS MODEL RELEVANT OFFERINGS, PERSONALIZED SERVICES, EXCLUSIVITY

© GLOME INC, 2014 GLOME IS A NEW WAY TO BENEFIT FROM DATA GLOME FOR INDIVIDUALS GLOME FOR BUSINESSES GLOME FOR DEVELOPERS B 1. 100% anonymous (Intentions not identity) 1. Legal framework for authentic user data 1. Anonymous authentication platform 2. Control and ownership of data 2. Real-time communication (& direct marketing) 2. Ad free apps with proven revenue model 3. Personalise, pay and earn with data 3. Personalised services and offerings 3. Personalised user experience

© GLOME INC, 2014 A RESPONSIBLE EVOLUTION OF ONLINE BUSINESS AND COMMON SENSE

9 © GLOME INC, 2014 Glome as business platform A TWO–WAY MODEL Money for API for B2C B2B (individuals) Cashback and paying-with-data where Glome takes a cut. (businesses and developers) Monthly per-user based costs.

10 © GLOME INC, 2014 2014 Core Team + Advisors Edvard Immonen Founder & CEO ! Ferenc Szekely Co-Founder & CTO 15+ years of Planning, Concept Design and Information Architecture. 14+ years designing and developing server side messaging platforms and web infrastructures. Urban Gillström Investor & Advisor Agra Apele Marketing Planner ! years career in various sectors: 20 Defense, Consulting, IT, Telecom, Mobile, Operator, Consumer, Enterprise, Applications, Services and Internet. Janne Lehtinen Investor & Advisor 15 years in various marketing management & consultancy positions in the consumer and ICT industries (in international corporations). 15+ years from strategic to operational marketing with extensive international business experience.

11 © GLOME INC, 2014 Good intentions. Glome opens a new market for information and relationships. ! http://blogs.law.harvard.edu/vrm/2013/01/30/when-consumers-become-media-for-themselves/

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