Annual Top Gun: Cloud Based Mobility

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Information about Annual Top Gun: Cloud Based Mobility

Published on February 20, 2014

Author: gseltzer



Annual Top Gun: Cloud Based Mobility

IBM and Cisco Mobile Collaboration Top Gun Training David Johnson © 2012 IBM Corporation

New Trends Requires the Enterprise Infrastructure to Evolve Market Trends IT Trends The Infrastructure Must Evolve By 2015: More Focus on Applications Changing Traffic Patterns in the cloud IT Simplification Visibility and Control 90% of organizations Smarter Business Processes backhaul traffic through DC Application Availability on Any Device 2/3 of mobile data traffic Efficient Resource Utilization 50% of CIOs expect to operate will be video Sources: Gartner, Information Week, The Register/Xiotech, Enterprise Strategies Group, and FalconStor surveys, Cisco Visual Networking Index; Metzler Cloud Networking Report 2011 2 © 2012 IBM Corporation

IT Challenges INFRASTRUCTURE CHALLENGES APPLICATION REALITIES are deploying more applications today than a year ago 73% applications are rolled out without IT knowledge 38% IT is brought into the planning during rollout time or a day before Surveyed 1300+ IT Decision Makers from 13 countries 3 the network is more critical to delivering applications than a year ago 41% the network is not ready for mobility 38% the infrastructure is not ready for cloud % 30 is not ready for DC consolidation/virtualization Source: Cisco Global IT Impact Survey, May 2013 © 2012 IBM Corporation

Businesses Seek New Ways to Engage Customers Context, Personalization, Seamless Access Are Key to Compete Augmented Experiences Location-Based Content Personalized Loyalty Programs WELCOME Personal Shopper Specials Susan Jones Weekly Specials just for U just for U Coupon Center Personalized Deals All Offers 4 © 2012 IBM Corporation

Demand for New Consumption Models IP Communications CAGR 2013 12%+ Mobile Applications Customer Care 27%+ TelePresence Conferencing Messaging Enterprise Social Software 23%+ 18%+ 41% * Forrester Research, Mar 2009,: Cisco commissioned research on Global Managed Services Opportunity 5 © 2012 IBM Corporation

WIRED 6 WIRELESS © 2012 IBM Corporation

Are your employees as productive and connected to corporation when they are in the office vs. on the go? In The Office On The Go Desktop Internet Company Applications Email Email Optimized Voice Instant Message Instant Message Optimized Video Processing Voice Intellectual Property Bandwidth Expertise Storage Collaboration 7 Internet Security Productivity Meter © 2012 IBM Corporation

IBM/Cisco Mobile Collaboration In The Office • • • • • Desktop Company Applications Optimized Voice Optimized Video Intellectual Property On The Go • • • • • Expertise Collaboration Internet Email Security • • • • Instant Messaging Processing Bandwidth Storage Consistent Productivity Anywhere 8 Productivity Meter © 2012 IBM Corporation

Location/Device/Application Independent 9 © 2012 IBM Corporation

Cloud Based Mobile Collaboration  Comprehensive offering consisting of products and services developed for the Mid-to-Large Enterprises enabling their employees to collaborate and have access corporate data on anydevice, from anywhere, in a highly secure environments Mobilize the desktop applications Extends the on-premise employee productivity tools to any device of their choice Portfolio of services: end-to-end solution assessment, design, mobile development, deployment, validation and management Collaboration integrated into mobile business applications Deployment Choice Architecture for Growth Cloud / On Prem / Hybrid Physical, Virtual, Pervasive Unlock Potential of Mobility, Video, Devices Ubiquitous Collaboration Experience Secure, Scalable Collaborative Mobile Experience / Adoption Optimize Resources / Agility & Flexibility Interoperable & Open Productivity Workspace Flexibility 10 © 2012 IBM Corporation

What is Mobile Collaboration? TELEPRESENCE CONFERENCING CUSTOMER CARE MESSAGING IP COMMUNICATIONS MOBILE APPLICATIONS ENTERPRISE SOCIAL SOFTWARE Delivering a Consistent Experience Anywhere, Any Content, on Any Device 11 © 2012 IBM Corporation

Mobile Collaboration Solution architecture transforms services delivery Operations Transformation Improve operational efficiencies, optimize resources, assure the services and enduser experience Accelerate Time to Market, introduce new services & monetize IP infrastructure Smoothly transition to Cloud infrastructure to optimize and scale capacity 12 Web 2.0 Collaboration End Customer Experiences Service Transformation Voice & Video Voicemail & Integrated Messaging Mobile Application Delivery and Hosting Mobility Conferencing Network Transformation Optimized Virtualization Platform Unified Communication Scalable System Architecture © 2012 IBM Corporation

Mobile Collaboration as a Service For A Wide Range of Vertical Use Cases RETAIL HOSPITALITY TRANSPORTATION Connected Consumers Connected Guests Connected Travelers • Context rich promotions • Better in-store experiences 13 • Better planning for high traffic areas • Personalized 3rd party advertising • Transportation updates and indoor directions • Special promotions • Better informed purchase decisions • Indoor maps with featured attractions • Dwell times-based promotions © 2012 IBM Corporation

Bellagio Las Vegas Cisco Connected Mobile Experiences • Personalized guest experiences • Indoor location services • Location analytics MGM RESORTS 14 © 2012 IBM Corporation

Onsite (Location) Analytics How Long Were People in the Venue? Before/After Zones Number of Devices per Zone 15 © 2012 IBM Corporation

Collaboration in Business Applications • UC, Collaboration, Video capabilities everywhere Presence enabled IM / Chat enabled Click 2 WebEx enabled Click 2 Call enabled Click 2 Video* enabled 16 © 2012 IBM Corporation

Questions © 2012 IBM Corporation

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