Annemarie Ridder

17 %
83 %
Information about Annemarie Ridder
Business-Finance

Published on January 13, 2009

Author: aSGuest10332

Source: authorstream.com

GlobalStart WP3: Tools for Global Start-up Support : 1 GlobalStart WP3: Tools for Global Start-up Support Marketing and Communication plan to support a university spin-off programme for global startups (Deliverable D8) Slide 2: 2 Global Start-ups Vs “classical” start-ups There is empirical evidence showing that some resources and capabilities of Global Start-ups differ from those of classical start-ups, i.e. their needs and wants differ. “Global Start-up firms are those that from inception seek to recognise and exploit opportunities by combining resources from and selling outputs in multiple regions around the world.” Slide 3: 3 Venture University Regional ? How do our universities support spin-off companies and particularly global startup companies at present; inventory and benchmarking ? How can GlobalStart help to “support the support”? 3 support levels: ! (global)start-ups needs ? TTF’s needs ? instruments for TTF’s ? Instruments available / to be developed Slide 4: 4 Benchmarking instrument Instruments for TTF’s Marketing and promotion plan Development plan Quality management handbook Balanced scorecard for universities Monitor for entrepreneurship / global startups Marketing and promotion plancontents: : 5 Marketing and promotion plancontents: Part 1 Market Research Defining the scope Defining the need for a spin-off support programme (ssp) Positioning of the spin-off support Part 2 Marketing and Communication AIDA+C Annexes Marketing research tools Promotion and communication tools Annexes: Marketing Research tools & Promotion and Communication tools : 6 Annexes: Marketing Research tools & Promotion and Communication tools Part 2: Promotion and Communication tools Example of a marketing and promotion plan for a ssp Examples of marketing and communication tools: Website Information leaflet to promote a ssp. Poster to promote a ssp Invitation letter to a kick-off seminar, to promote a support project. Invitation letter and poster to promote a business plan competition Publicity Part 1: Market Research tools Example of a basic feasibility survey Example of a basic feasibility questionnaire and invitation letter Examples of a basic SWOT (strengths, weaknesses, opportunities & threats) analysis Example of an advanced feasibility study Example of an advanced market study

Add a comment

Related presentations

Related pages

Annemarie Ridder | LinkedIn

Annemarie Ridder. communication & coordination, topics: entrepreneurship, international management, diversity. Location Enschede Area, Netherlands
Read more

Annemarie Ridder (@riddera) | Twitter

The latest Tweets from Annemarie Ridder (@riddera). Organises & communicates for NIKOS @UTwente & VentureLabInt. Open for cooperations. Loves bridge, A ...
Read more

Anne-Marie De Ridder | LinkedIn

Anne-Marie De Ridder. Freelance Project Manager / Event Producer. Location Amsterdam Area, Netherlands Industry Events Services
Read more

A (Annemarie) Ridder, MSc - Universiteit Twente

PRESENT. Communication & Organization @ UT-NIKOS & VentureLab International, International Summerschool EntrepreneurialU, European Startify Summerschool IT ...
Read more

Annemarie de Ridder Profiles | Facebook

View the profiles of people named Annemarie de Ridder. Join Facebook to connect with Annemarie de Ridder and others you may know. Facebook gives people...
Read more

Anne-Marie De Ridder | Facebook

Anne-Marie De Ridder is on Facebook. Join Facebook to connect with Anne-Marie De Ridder and others you may know. Facebook gives people the power to share...
Read more

Annemarie De Ridder | LinkedIn

View Annemarie De Ridder’s professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Annemarie De ...
Read more

Anne-Marie De Ridder - YouTube

Anne-Marie De Ridder Videos; Playlists; Channels; Discussion; About; Home Trending History Best of YouTube Music Sports ...
Read more

Anne-Marie de Ridder - Project Manager - EAE Travel Group ...

EAE Travel Group is specialized in organizing Sports Travel; Trade Fair Travel; Incentives and NL events. The available budget is our starting point
Read more

Anne-Marie de Ridder - Project Manager - Destination ...

Project Manager - Destination Manager ... Das Profilbild sehen Sie, wenn Sie sich bei XING einloggen.
Read more