Animated/Cartoon marketing

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Information about Animated/Cartoon marketing
Education

Published on July 11, 2010

Author: samwise

Source: authorstream.com

ANIMATED MARKETING : ANIMATED MARKETING HISTORY OF ANIMATED MARKETING : HISTORY OF ANIMATED MARKETING First started in the US in the 1900’s. Amul, was among the first companies to start with Animated Marketing,in the year 1967. WHY IS ANIMATED MARKETING USED? : WHY IS ANIMATED MARKETING USED? Kids are the main target audienceSurvey conducted in UK,kids aged between 6-16 yearssaid that they would save their pocket money and ask their parents to buy anything that had the face of their favorite cartoon. : Kids are the main target audienceSurvey conducted in UK,kids aged between 6-16 yearssaid that they would save their pocket money and ask their parents to buy anything that had the face of their favorite cartoon. WHAT MARKETERS WANT IS THIS….. : WHAT MARKETERS WANT IS THIS….. WHAT MARKETERS WANT IS THIS….. : WHAT MARKETERS WANT IS THIS….. RECENT TRENDS IN ANIMATED MARKETING.... : RECENT TRENDS IN ANIMATED MARKETING.... Slide 9: FIZZY MOON is UK’s most successful Bear. It is well established in more than 30 countries. In India,Archies has the exclusive rights of selling it. Slide 12: Hum Tum ,released in May 2004 Hum and Tum animated characters was a unique concept. ICICI Prudential : ICICI Prudential Financial services advertising has traditionally been tactical. liberalization of the insurance market in 2000 Historically, print was the traditional choice for the medium of advertising. ICICI Prudential arguably became the first private insurance company to recognize and harness the power of TV advertising. ICICI Prudential : ICICI Prudential Chintamani – Sujit Ganguli, Head (Marketing), ICICI Prudential, says, "Chintamani is a very interesting character. The claymation (clay animation), particularly, breaks from the clutter. To add to it, the jingle is also very catchy.“ Highest spending brand in 2005 – budget of over 5.8 crores Brand recall of 92% - AC Neilsen Brandtrack7 Maruti Suzuki WagonR : Maruti Suzuki WagonR Mr.WiseR Comic strip Wise, smart and witty, truly represents wagonR customers. Objective – revitalize the brand and beat the clutter with an innovative concept 7 Up : 7 Up Fido Dido : Fido Dido Created in 1987, Joanna Ferrone and Susan Jones India launch – 1992 Brand research – Fido Dido is the most visible and enduring face of 7up 7up – Natural, clear, refreshing, sparkling Fido – true to himself, simple, chilled out, quick witted Mentos – Dimaag ki batti jala de : Mentos – Dimaag ki batti jala de Comic take on Darwin’s theory of evolution Agency – O&M. Moving away from the brand’s regular wisecrack ideas and taking the animated path was a bit of a challenge. “Our target is the youth and college going crowd which relates to Mentos coming up with cool things and this TVC is just that.” - Sameer Suneja, chief executive officer, Perfetti Amaron : Amaron Traditionally conventional battery ads seldom sells battery Amaron decided that it will do the breakaway advertising For the first time in India use of "Claymation" Slide 20: Amaron ads were classic examples of " Clutter busting". The ads were attention grabbing and outright funny Won many awards for the agency and Amaron grabbed 6% market share in a short span of time Research shows that Amaron has a top of the mind brand recall The ads coupled with claymation and hyperbole effectively communicates the positioning of " lasting long" ADVANTAGESOFANIMATED MARKETING. : ADVANTAGESOFANIMATED MARKETING. Slide 22: Wide Target Audience ECONOMICAL Slide 23: Greater Geographic Area Unlimited Imagination Slide 24: Can be used for Long Term.. DISADVANTAGES OF ANIMATED MARKETING. : DISADVANTAGES OF ANIMATED MARKETING. Slide 26: The marketers target children for selling their unhealthy products. High Prices are paid by consumers Can you identify this? : Can you identify this? Slide 28: The Pillsbury Doughboy also known as ‘Poppin’ Fresh. Pillsbury has used Poppin' Fresh in more than 600 commercials for more than fifty of its products. Slide 29: Bubbaloo is anchored by Bubba- the Cat in more than 25 countries today. Introduced in India by Cadbury in 2007. Slide 30: Monster represents the name of the website. Monster pumps you to the right job. Slide 31: Developed in the year 1954 along with the jingle ‘it melts in the mouth not in hands..’ Popular among all age groups Slide 32: BAAKWAS BANDH KAR is the most popular show of 9XM Thank you : Thank you

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