Andrew Mc Clelland, IMRG - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

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Information about Andrew Mc Clelland, IMRG - Solocal Group UK Event "How To Drive Online...
Marketing

Published on February 27, 2014

Author: SolocalGroupUK

Source: slideshare.net

The UK e-Retail Association Andrew McClelland, Chief Operations & Policy Officer, IMRG The Digital Era : the growing influence of online on the path to purchase. www.imrg.org @imrgupdate http://www.linkedin.com/company/imrg +44 (0)203 696 0980

The UK e-Retail Association 2013 December Spent online in December 2013 18% YOY 10% www.imrg.org £11.1bn Successful online strategy key to sales growth: up on @imrgupdate • John Lewis 23% growth online – Click & Collect surged over 60% • House of Fraser 58% growth in online sales • Next 21% growth in Directory sales IMRG e-Commerce Network +44 (0)203 696 0980

The UK e-Retail Association 2013 m-Retail Growth in sales via 186% Sales 138% v Annual growth recorded during 2013 80% www.imrg.org 131% 292% Annual growth recorded during 2012 Smartphone Tablet of mobile sales via tablet devices in 2013 @imrgupdate IMRG e-Commerce Network +44 (0)203 696 0980

The UK e-Retail Association Smartphone ownership Over two thirds of all consumers surveyed now own a smartphone compared to just 35.56% in October 2009. Do you have a Smartphone/3G phone with Internet access? 69,93 48,6 40,2 38,1 52,9 40,8 35,6 50,8 46,9 46,0 59,5 55,9 60,3 61,7 59,43 50,1 53,4 32,9 *Results from quarter eCustomerServiceIndex survey of 2,000 consumers from IMRG and eDigitalResearch www.imrg.org @imrgupdate IMRG e-Commerce Network +44 (0)203 696 0980

The UK e-Retail Association Instore wifi - link to customer reviews from shelf edge - extend stock range - greater customer interaction - Customer Interaction – vouchers, guides, help - Customer insight - Geolocation in-store 51% of smartphone owners are already accessing the Internet from their mobile whilst out shopping on the high street, and half (50%) of these are taking the opportunity to visit retail websites. (IMRG eCSI September 2012) www.imrg.org @imrgupdate 29% said that they would use their mobile more whilst out shopping if free wi-fi was readily available. (IMRG eCSI September 2012) ‘Showrooming’ IMRG e-Commerce Network +44 (0)203 696 0980

The UK e-Retail Association 2013 Growth rates 16% 17% Multichannel Pure-play 25% www.imrg.org of multichannel sales come via click/reserve & collect @imrgupdate IMRG e-Commerce Network +44 (0)203 696 0980

The UK e-Retail Association Thank You Andrew McClelland Email: andrew@imrg.org www.imrg.org @imrgupdate IMRG e-Commerce Network +44 (0)203 696 0980

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