Andrew Goodwin's Theory

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Information about Andrew Goodwin's Theory
Education

Published on March 12, 2014

Author: 13ams2013

Source: slideshare.net

Andrew Goodwin's Theory George Dennehy

Illustration: Illustration music videos are typically very simple. The edits cut to the beat of the music and what the lyrics describe in the song, is usually what happens in the music video itself. There will also be a lot of shots of the band/artist on the screen performing the song, or being a part of the narrative. Generally these videos are used to establish new artists.

Amplification: In an amplification video, the director will make the video amplify the meaning of the lyrics. He won't just use the lyrics to describe what's going on, he will use the lyrics to give further meaning to the video. In amplification videos, the edits cut both on the beat with music and off the beat of the music. When it cuts off the beat, it is used to amplify the meaning of the lyrics with the video. Often the video will have a narrative that the band take part in.

Disjuncture: In a disjunction music video, the images on the screen do not match the lyrics to the song in anyway. A disjunction music video is usually based around a concept. Often artists who have a disjunction video, are already well established because they do not usually appear in the video. Typically in a disjunction video, the music will cut off the beat.

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