Analyzing Trends Class Introduction (Fall 2013)

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Information about Analyzing Trends Class Introduction (Fall 2013)
Education

Published on August 16, 2013

Author: AnalyzingTrends

Source: slideshare.net

Description

class introduction and exercise in reading cultural signals.

TIM STOCK Class Introduction OVERVIEW Fall 2013Analyzing Trends | 1

TIM STOCK stockt@newschool.edu how to reach me @timstock communication 1 NB: you must email me if you are absent

TIM STOCK quick review of the syllabus 3

TIM STOCK blackboard 4

TIM STOCK required weekly reading + weekly downloads and links [posted on Blackboard] 5

TIM STOCK i use twitter #analyzingtrends 6 @timstock I’ll tag items related to our class with this hashtag

TIM STOCK our class Tumblr feed http://analyzingtrends.tumblr.com 7

TIM STOCK your class Tumblr feed email the link to me this week weekly research sourcing trends and concepts for assignments use it as a free form notebook of your learning process through the class 8

TIM STOCK our class Pinterest feed 9 http://pinterest.com/timstock/analyzing-trends/

TIM STOCK reading evolves in this class assigned reading weekly feed midterm final projectstoday 10

TIM STOCK 1 2 3 lectures critiqueslabs 3 key class components 11

TIM STOCK product analysis board product boards 30” x 40” foam board you will source a packaged product to analyze THIS CRITIQUE IS A CONVERSATIONAL REVIEW TO EXPAND ON CONCEPTS DISCUSSED IN CLASS - EXPECT PARTICIPATION x 2 12

TIM STOCK trend patterning board trend pattern board Graphic Mood Board as JPEG or PDFyou will be assigned a human space BEDROOM LIVING ROOM KITCHEN BATHROOM BACKYARD GARAGE OFFICE EATING OUT MOTEL/HOTEL CAR INTERIOR AIR TRAVEL YOU WILL PREPARE THIS AS A MOOD BOARD AND SAVE AS JPEG OR PDF x 2 13

TIM STOCK final formal critique Final Project A FORMAL TREND PRESENTATION THAT TRACKS SIGNALS AND CULTURE AND PRESENTS COMPELLING ANALYSIS AND INSIGHTS The Future of 20 page trend presentation x 2 fast food cars education breakfast luxury television you will select from an assigned set of topics in class on March 11th. 14

TIM STOCK final formal critiqueFinal Project Outline Define the Topic The Future of... Revel Key Forces what are the key factors shaping the shift in perception and behavior Establish Hypothesis what is a key insight on how perception and behavior are changing 4-6 Current Trend Examples research very current examples that support your hypothesis Analyze the trends examples in each example decode what the example reveals about shifts in perception and behavior Provide data to support your hypothesis source key data points that indicate shifts in perception and behavior Culture & Language identify a subculture that offers insight into future perception and behavior Key Insights & Opportunities how do we see things changing? how can we act on this insight? Profile of Client what is the key business activity of this brand? where might they need to grow? Trend Insights how can your insights and analysis inform opportunities for this client? CLIENT INSIGHT APPENDIX in the next 3-5 years? 5-10 years? what are the codes of this trend? Saturday, October 13, 12 insight action you will present a formal 20 page presentation for formal critique on Dec. 2nd & 9th. 20 page trend presentation 15

TIM STOCK break into 4 groups 16 1 3 4 2 groups of 5/6 people

TIM STOCK please fill out the index card name nickname (name you use in class) born/raised/live year (junior, senior) news source you read daily your top of mind trend 17

TIM STOCK I run an insight company 18

TIM STOCK this class is about learning to read and act on culture 19 storiespatternsmapssignals

TIM STOCK let’s look at summer movies 20 this class is about learning to read and act on culture

TIM STOCK what are the trend signals? 21

TIM STOCK what does the future of technology look like? 22

TIM STOCK what are the trend signals? 23

TIM STOCK what does the future of work look like? 24

TIM STOCK what are the trend signals? 25

TIM STOCK what does the future of leisure look like? 26

TIM STOCK 27 what are the trend signals?

TIM STOCK what does the future of society look like? 28

TIM STOCK products that reflect the signal? 29 what are the signals?

TIM STOCK what are the signals? 30 products that reflect the signal?

TIM STOCK what’s with the zombie obsession? 31

TIM STOCK how does it reflect other social phenomena? 32

TIM STOCK the cupcake trend is in decline.... why? 33

TIM STOCK artisan bread is on the rise (pardon the pun) why? 34

TIM STOCK WHAT TRENDS INTEREST YOU? 35

TIM STOCK assignment watch minority report and list all the trend themes you find 36

TIM STOCK SEE YOU IN 2 WEEKS - SEND ME YOUR TUMBLR FEED - GET THE REQUIRED BOOK - OTHER READING ON BLACKBOARD - WATCH MINORITY REPORT - BIO ESSAY 37

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