Published on August 16, 2013
TIM STOCK Class Introduction OVERVIEW Fall 2013Analyzing Trends | 1
TIM STOCK firstname.lastname@example.org how to reach me @timstock communication 1 NB: you must email me if you are absent
TIM STOCK quick review of the syllabus 3
TIM STOCK blackboard 4
TIM STOCK required weekly reading + weekly downloads and links [posted on Blackboard] 5
TIM STOCK i use twitter #analyzingtrends 6 @timstock I’ll tag items related to our class with this hashtag
TIM STOCK our class Tumblr feed http://analyzingtrends.tumblr.com 7
TIM STOCK your class Tumblr feed email the link to me this week weekly research sourcing trends and concepts for assignments use it as a free form notebook of your learning process through the class 8
TIM STOCK our class Pinterest feed 9 http://pinterest.com/timstock/analyzing-trends/
TIM STOCK reading evolves in this class assigned reading weekly feed midterm ﬁnal projectstoday 10
TIM STOCK 1 2 3 lectures critiqueslabs 3 key class components 11
TIM STOCK product analysis board product boards 30” x 40” foam board you will source a packaged product to analyze THIS CRITIQUE IS A CONVERSATIONAL REVIEW TO EXPAND ON CONCEPTS DISCUSSED IN CLASS - EXPECT PARTICIPATION x 2 12
TIM STOCK trend patterning board trend pattern board Graphic Mood Board as JPEG or PDFyou will be assigned a human space BEDROOM LIVING ROOM KITCHEN BATHROOM BACKYARD GARAGE OFFICE EATING OUT MOTEL/HOTEL CAR INTERIOR AIR TRAVEL YOU WILL PREPARE THIS AS A MOOD BOARD AND SAVE AS JPEG OR PDF x 2 13
TIM STOCK ﬁnal formal critique Final Project A FORMAL TREND PRESENTATION THAT TRACKS SIGNALS AND CULTURE AND PRESENTS COMPELLING ANALYSIS AND INSIGHTS The Future of 20 page trend presentation x 2 fast food cars education breakfast luxury television you will select from an assigned set of topics in class on March 11th. 14
TIM STOCK ﬁnal formal critiqueFinal Project Outline Deﬁne the Topic The Future of... Revel Key Forces what are the key factors shaping the shift in perception and behavior Establish Hypothesis what is a key insight on how perception and behavior are changing 4-6 Current Trend Examples research very current examples that support your hypothesis Analyze the trends examples in each example decode what the example reveals about shifts in perception and behavior Provide data to support your hypothesis source key data points that indicate shifts in perception and behavior Culture & Language identify a subculture that offers insight into future perception and behavior Key Insights & Opportunities how do we see things changing? how can we act on this insight? Proﬁle of Client what is the key business activity of this brand? where might they need to grow? Trend Insights how can your insights and analysis inform opportunities for this client? CLIENT INSIGHT APPENDIX in the next 3-5 years? 5-10 years? what are the codes of this trend? Saturday, October 13, 12 insight action you will present a formal 20 page presentation for formal critique on Dec. 2nd & 9th. 20 page trend presentation 15
TIM STOCK break into 4 groups 16 1 3 4 2 groups of 5/6 people
TIM STOCK please ﬁll out the index card name nickname (name you use in class) born/raised/live year (junior, senior) news source you read daily your top of mind trend 17
TIM STOCK I run an insight company 18
TIM STOCK this class is about learning to read and act on culture 19 storiespatternsmapssignals
TIM STOCK let’s look at summer movies 20 this class is about learning to read and act on culture
TIM STOCK what are the trend signals? 21
TIM STOCK what does the future of technology look like? 22
TIM STOCK what are the trend signals? 23
TIM STOCK what does the future of work look like? 24
TIM STOCK what are the trend signals? 25
TIM STOCK what does the future of leisure look like? 26
TIM STOCK 27 what are the trend signals?
TIM STOCK what does the future of society look like? 28
TIM STOCK products that reﬂect the signal? 29 what are the signals?
TIM STOCK what are the signals? 30 products that reﬂect the signal?
TIM STOCK what’s with the zombie obsession? 31
TIM STOCK how does it reﬂect other social phenomena? 32
TIM STOCK the cupcake trend is in decline.... why? 33
TIM STOCK artisan bread is on the rise (pardon the pun) why? 34
TIM STOCK WHAT TRENDS INTEREST YOU? 35
TIM STOCK assignment watch minority report and list all the trend themes you ﬁnd 36
TIM STOCK SEE YOU IN 2 WEEKS - SEND ME YOUR TUMBLR FEED - GET THE REQUIRED BOOK - OTHER READING ON BLACKBOARD - WATCH MINORITY REPORT - BIO ESSAY 37
2013 fall 9th class illegal produc약물남용, 사이버마약
Why Do Trend Analysis? 5 Preparing to Analyze Trend Data ... INTRODUCTION Public health ... explores conceptual and methodological issues pertaining to ...
Charts, rankings, infographics and animations of worldwide Google Search trends for this and related searches in 2013.
Gartner, Inc. today highlighted the top 10 technologies and trends ... Gartner Identifies the Top 10 Strategic Technology Trends for 2013. ... analyze and ...
Analyzing Trends. Articles, experts, ... Reporting and Analyzing Specialist at Hewlett Packard Enterprise Past Analyzing and processing data expert at JDC, ...
Berkey Writing War, Fall 2013 Writing Project #3: Writing Wartime Today Prospectus/Literature Review Due: Post to class blog by beginning of class on ...
... Fall 2013 ... by section includes: component (type of class, e.g., lecture ... in this report can be used to analyze section room capacity for ...
Beginning with Fall 2013, ... extracted from Compass on the 12th class day for fall and spring semesters and ... analyze enrollment ...