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Analytics in Canberra - Canberra Web Analytics Wednesday

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Information about Analytics in Canberra - Canberra Web Analytics Wednesday
Technology

Published on February 19, 2014

Author: bgrady4

Source: slideshare.net

Description

wawcanberra.com
Look into Canberra's use of web analytics, including jobs, companies and enterprises
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Analytics in Canberra and Rural NSW

Government Web Analytics • Many were on urchin in 2012 D.Of Education Now on Google Analytics KPI: Primary Purpose by Task Completion Rate. Content distribution in each section and % of Visits to each section. # Downloads

Non Profits in Canberra & Rural NSW • • • • www. Mens centre .org.au www. Advocacy for inclusion .org/ Memberships & Donations Downloads&Widgets – (how to get here, add to calendar) • Newsletters and Content Push

Private Enterprise ACT founded •www. Canberra airport .com.au - GA •Kingsley's Chicken - GA •Supabarn Supermarkets not GA ?? •Australian Ethical Investment - GA

Vendors • ACT Specific Vendors – Adobe.com SiteCatalyst • Australia Wide Vendors – – – – – – comScore Digital Analytix Bango – mobile web analytics Clicktale Quantcast Yahoo! Piwik

Digital Agency • Voodoocreative.com.au • Stamfordinteractive.com.au

Customers • Government – Federal – State • Non-Profit – Relationships Australia • Shopping – Coles – Target • Universities – UC – ANU • Sport – Canberra Stadium

Universities • University of Canberra – Uses Google Analytics – The Reporting and Analysis Team – Data Analytics and Business Intelligence course • Australian National University – uses Google Analytics, AWStats – Marketing Analytics – Consumer Behaviour and Analysis Course – Student research opportunities • Research network predictive analytics Plus • Canberra Institute of Technology – Uses Google Analytics – Analytics and Measurement Tools Course

ACT and Regional NSW Data • • • • • Australian Bureau of Statistics http://data.gov.au/ (csv datasets) – 127 organisations – ABC – ACT Emergency Services Agency. - csv’s www.govhack.org/dataact-open-data-in-the-act/ http://www.bom.gov.au http://data.nsw.gov.au/data/lv/organization/commonwealthdatasets/climate/data-services/

Typical Jobs • • • • • • • • • • • • Search Engine Optimisation Experts PPC Experts Marketing Managers Agency Based Search Engine Marketers In-house Search Marketers Brand Managers Online Media Planners Paid Search Advertising Planners & Buyers Organic Search Optimisation Specialists Web Technology Professionals Webmasters Web Designers

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