Analysis of the premium beer market 2013 indicates tremendous market potential

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Information about Analysis of the premium beer market 2013 indicates tremendous market...
Business & Mgmt

Published on February 25, 2014

Author: researchonglobalmarkets

Source: slideshare.net

Description

For the complete report ,visit us at: http://bit.ly/beer-2013

Or, get in touch with us at : support@researchonglobalmarkets.com

Abstract:
The Premium Beer Market 2013
Product Synopsis
This report provides an overview of the market for premium beer and the drivers behind the growth in the category .
Introduction and Landscape
Why was the report written?
Defining premium is potentially a very contentious issue.
What is the current market landscape and what is changing?
Premium beers have consistently outperformed the overall market. On a global scale Premium beers are growing at 3.6% (5 year CAGR), compared to the overall market growth of 1.8%.
What are the key drivers behind recent market changes?
Premium beer drinkers tend not to be those most severely affected by a reduction in spending power, and, as belts are tightened, consumers seek better value for money, and are prepared to spend a little extra for what they perceive as a superior product.

Table of Contents:
Executive Summary
Premium Beer
Note:
Defining Premium
Canadean's Price Segmentation Methodology
The Premium International Lager Segment (PILS)
Premium Trends
Market Survey
Market Survey
Nigeria
China
Hong Kong
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam

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