Published on March 13, 2014
Enterprises Harness Social Networking for Increased Agility and Responsiveness, Finds Frost & Sullivan Research PREVIEW for the Analysis of the Global Enterprise Social Networking Market @FS_ITVision
Key Highlights • The benefits of enhancing business through ESN is resonating with business decision makers. • Employees are using ESN to help their organizations become more agile and responsive. • The global landscape is populated by many providers with subscriber bases of less than 1 million user and at least ten providers each claiming multiple millions of users. • The Top 5 providers collectively dominate the paid subscriber segment, with a combined 79.8 percent market share in 2013. • We expect more market participants to launch freemium subscription models as providers are finding success converting free accounts to paid. • As adoption increases developers are flocking to the market; we expect more of the world’s largest IT solutions providers to get more fully involved. • Social collaboration is most powerful within workflows, making integration with popular business software and infrastructure a necessity. Source: Frost & Sullivan analysis.
Drivers and Restraints and Restraints Enterprise Social Networking Market: Key Market Drivers and Restraints, Global, 2012–2018 Governance, risk and compliance concerns H H H Other priorities H H M Unclear ROI or business case H H M Lack of preparedness H H L Business culture and user acceptance barriers M M L 1–2 years 3–4 years 5–6 years Enhance communications and collaboration H H H Improve information access H H M Enhance business processes H H M Improve customer service H M M Drive innovation M M M Impact: H High M Medium L Low Note: Drivers & Restraints are ranked in order of impact. Source: Frost & Sullivan analysis. MarketDriversMarketRestraints
Executive Summary—CEO’s Perspective 2 Market share is highly concentrated among the top five providers, however others are forcing the competitive envelope to expand. 3 Addressable users extend far beyond white- collar roles in carpeted offices; workers in any industry and organization can benefit. 4 Supplier competition will intensify as value propositions are proven, which will help to encourage adoption. 5 Today, adoption is strongest in North America, followed by Europe, Asia-Pacific and the Caribbean-Latin America region. 1 Successful enterprise social networking deployments require shifts in business culture and employee behavior. Source: Frost & Sullivan analysis.
Details of the Full Analysis
The Full Analysis Features the Following Content Section Slide Number Executive Summary 4 Market Overview 10 Total Market - • External Challenges: Drivers and Restraints 16 • Forecasts and Trends—Total Market 24 • Market Share and Competitive Analysis—Total Market 38 The Last Word (Conclusions and Implications) 48 Appendix 52
Key Questions the Full Analysis Answers Is this market nascent, emerging or mature? Is this market growing or shrinking, and at what rate? What are the market shares of paid versus non-paid users and top providers versus the rest of the market? What are the key growth drivers and restraints? What changes are expected in the market as adoption increases and how will companies benefit? What types of users can benefit from the technology? Source: Frost & Sullivan analysis.
Partial List of Companies Interviewed • Atlassian • Axero Solutions • Citrix Podio • IBM Corporation • Igloo Software • Jive Software • Interact Intranet • Moxie Software • Sitrion/NewsGator, Inc • PeopleFluent SocialText • ThoughtFarmer • TIBCO • VMware SocialCast Source: Frost & Sullivan research.
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