Analysis of the Global Enterprise Social Networking Market

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Information about Analysis of the Global Enterprise Social Networking Market

Published on March 13, 2014

Author: FrostandSullivan



The need to enhance communication and collaboration in the workplace to increase employee engagement, accelerate decision-making, and boost overall productivity is driving the global enterprise social networking market. Organizations are integrating purposeful social collaboration functionality into workflows to dynamically connect people and information at the appropriate time, instead of relying solely on legacy collaboration tools utilized in traditional static use cases.

Frost & Sullivan's new research, Analysis of the Global Enterprise Social Networking Market, finds the total number of full-suite enterprise social platform subscribers is expected to go up from 208 million in 2013 to 535 million in 2018. Currently, there are about 2 billion workers worldwide who could benefit from enterprise social technologies across numerous industries, organizations, locations and job roles.

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Enterprises Harness Social Networking for Increased Agility and Responsiveness, Finds Frost & Sullivan Research PREVIEW for the Analysis of the Global Enterprise Social Networking Market @FS_ITVision

Key Highlights • The benefits of enhancing business through ESN is resonating with business decision makers. • Employees are using ESN to help their organizations become more agile and responsive. • The global landscape is populated by many providers with subscriber bases of less than 1 million user and at least ten providers each claiming multiple millions of users. • The Top 5 providers collectively dominate the paid subscriber segment, with a combined 79.8 percent market share in 2013. • We expect more market participants to launch freemium subscription models as providers are finding success converting free accounts to paid. • As adoption increases developers are flocking to the market; we expect more of the world’s largest IT solutions providers to get more fully involved. • Social collaboration is most powerful within workflows, making integration with popular business software and infrastructure a necessity. Source: Frost & Sullivan analysis.

Drivers and Restraints and Restraints Enterprise Social Networking Market: Key Market Drivers and Restraints, Global, 2012–2018 Governance, risk and compliance concerns H H H Other priorities H H M Unclear ROI or business case H H M Lack of preparedness H H L Business culture and user acceptance barriers M M L 1–2 years 3–4 years 5–6 years Enhance communications and collaboration H H H Improve information access H H M Enhance business processes H H M Improve customer service H M M Drive innovation M M M Impact: H High M Medium L Low Note: Drivers & Restraints are ranked in order of impact. Source: Frost & Sullivan analysis. MarketDriversMarketRestraints

Executive Summary—CEO’s Perspective 2 Market share is highly concentrated among the top five providers, however others are forcing the competitive envelope to expand. 3 Addressable users extend far beyond white- collar roles in carpeted offices; workers in any industry and organization can benefit. 4 Supplier competition will intensify as value propositions are proven, which will help to encourage adoption. 5 Today, adoption is strongest in North America, followed by Europe, Asia-Pacific and the Caribbean-Latin America region. 1 Successful enterprise social networking deployments require shifts in business culture and employee behavior. Source: Frost & Sullivan analysis.

Details of the Full Analysis

The Full Analysis Features the Following Content Section Slide Number Executive Summary 4 Market Overview 10 Total Market - • External Challenges: Drivers and Restraints 16 • Forecasts and Trends—Total Market 24 • Market Share and Competitive Analysis—Total Market 38 The Last Word (Conclusions and Implications) 48 Appendix 52

Key Questions the Full Analysis Answers Is this market nascent, emerging or mature? Is this market growing or shrinking, and at what rate? What are the market shares of paid versus non-paid users and top providers versus the rest of the market? What are the key growth drivers and restraints? What changes are expected in the market as adoption increases and how will companies benefit? What types of users can benefit from the technology? Source: Frost & Sullivan analysis.

Partial List of Companies Interviewed • Atlassian • Axero Solutions • Citrix Podio • IBM Corporation • Igloo Software • Jive Software • Interact Intranet • Moxie Software • Sitrion/NewsGator, Inc • PeopleFluent SocialText • ThoughtFarmer • TIBCO • VMware SocialCast Source: Frost & Sullivan research.

Associated Multimedia Analyst Blogs Covering Information & Communication Technologies SlideShare Frost & Sullivan’s Technology Presentations Market Insight Articles Complimentary IT Analyst Insights Visionary IT Portal Frost & Sullivan's Interactive IT Community Podcast Program Manager and Industry Principal Robert Arnold Joins Social Media Radio with Beverly Macy to Discuss the Enterprise Social Networking Market Newsletter Complimentary Growth, Innovation and Leadership Community Newsletter On-Demand Webinar “Communication and Collaboration Technology Trends to Watch in 2014 and Beyond”

Interested in Full Access? Connect With Us Britni Myers Corporate Communications (210) 477-8481 Research Authors Lead Analyst: Robert Arnold Principal Analyst and Program Manager, Unified Communications and Collaboration, Frost & Sullivan Research Director: Elka Popova Program Director, Unified Communications and Collaboration, Frost & Sullivan Contributing Analyst: Melanie Turek Research Vice President, Unified Communications and Collaboration, Frost & Sullivan Facebook LinkedIn ICT Group SlideShare ICT Twitter Frost & Sullivan Events

Global Perspective 40+ Offices Monitoring for Opportunities and Challenges

Industry Convergence Comprehensive Industry Coverage Sparks Innovation Opportunities Automotive & Transportation Aerospace & Defense Measurement & Instrumentation Information & Communication Technologies HealthcareEnvironment & Building Technologies Energy & Power Systems Chemicals, Materials & Food Electronics & Security Industrial Automation & Process Control Automotive Transportation & Logistics Consumer Technologies Minerals & Mining

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