Analysis of a light jewellery branding idea

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Information about Analysis of a light jewellery branding idea
Marketing

Published on March 7, 2014

Author: stevenluo10

Source: slideshare.net

Veneta Giro secernere memoria~ KUNG WAI TING 11016698 SIU TSZ YING 12008044 LUO JIAXI 11050691

Mia Scelta (My Choice) Preferito Memoria (Favorite Memory) Luce Secernere (Light Secrete) Autonomous, Delighting, Self-indulgence, Self-expression Craftsmanship Elegance “Women have the right to indulge Tailored themselves”

Mission Launch a mid-priced jewelry brand Offer light jewelry for individual or gift market Target the Asian female professionals

Target Audience Female working professionals Monthly income: HKD30,000 to HKD40,000

Mid-priced jewelry e.g. Pandora and Tiffany & Co. focusing on gift market, mainly purchased by male for female Competitors

Women can shop for themselves, women can delight themselves

Mia Scelta (My Choice) Preferito Memoria (Favorite Memory) Luce Secernere (Light Secrete) Autonomous, Delighting, Self-indulgence, Self-expression Craftsmanship Elegance “Women have the right to indulge Tailored themselves”

Target on the same segments Encourage a continuous purchasing in different occasions and under various moods “WOMAN! YOURSELF!” Respect your autonomy Take care of your emotions Appreciate who you are

SUB BRANDS

Mia Scelta (Independence) Autonomy Preferito Memoria (Favorite Memory) Delights Luce Secernere (Light Secret) Self-indulgence

Brand Architecture

Endorsed Brands

IF YOU LIKE IT THEN YOU SHOULD PUT A RING ON IT

grazie thank you for your time

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