Published on March 1, 2014
By: Amna Shahzad
Vibe is a music and entertainment magazine founded by producer Quincy Jones. The publication predominantly features R&B and hip-hop music artists, actors and other entertainers. After shutting down production in Summer 2009, Vibe was purchased by the private equity investment fund InterMedia Partners and is now issued everyother month with double covers, with a larger online presence. The magazine's target demographic is predominantly young, urban followers of hip-hop culture. As of April 2013 Vibe is currently owned by Spin Media. The Magazines Target demographic is predominantly young, urban followers of hip hop culture between the ages of 18-34.
Cover Page Direct mode of Address Mast Head This is the trade mark logo for this magazine. The color scheme however is usually different, it matches to the rest of the contents of the magazine. A direct contact is made between the viewer and the celebrity on the cover page as a result of the celebrity looking right into the camera lens. This is a very persuasive way to encourage the viewer to buy the magazine as it conveys a message of importance to the viewer. Left Side Third As most of the readers read from left to right, so all the highlights of what a reader may find in a magazine is placed on the left side of the magazine Color Scheme The colors of the cover are fairly simple and basic yet their usage is in a way that they are eye catching. This cover in specific is highlighted made attractive by the usage of the color of red in combination with the color blue. The cover line That represents what is the main story in the magazine and how the image on the cover is related. Barcode The barcode is in the bottom right corner of the magazine so that it captures lesser attraction of the viewer.
Cover Page Mast Head Direct Mode of address Left Side Third Consistent color scheme Story Line Barcode
Cover Page Mast Head Direct Mode of address Story Line Left Side Third Barcode Consistent color scheme
Contents page The Logo To personalize the magazine page. Heading Issue number Which can be used as a sign of professionalism as most magazines have them on their contents page. Sub Headings Main Image Summarized information To accompany the picture and give an insight of the contents of the magazine under their respective headings. Which is usually the same e theme/story as the cover page of the magazine.
Contents page The Logo Main Image Heading Sub Headings Summarized information
Contents page The Logo Heading Main Image Sub Headings Summarized information
Double page spread Main Image Pull Quote Of the artist along with her list of top 15 songs on the Billboard ranking. In a larger font with multiple colors to show its importance in the entire text. Text In columns, to make it look organized. Consistent Color Scheme Caption Synopsis Which shows what the article is going to be about. That is written in a different color compared to the rest of the text to show where the picture is taken from.
Double page spread Main Image Synopsis Text Pull Quote Consistent Color Scheme
Double page spread Pull Quote Synopsis Text Main Image Consistent Color Scheme Issue Date, Page number
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