Analysis Chapter 6 Review

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Information about Analysis Chapter 6 Review
Education

Published on March 11, 2014

Author: jekka25

Source: slideshare.net

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content strategy- analysis chapter 6 review

Analysis  Internal impact  External impact  Communicating

How Do You “Do” Different types of ways to get other peoples perspective would be: *Interviews *Questionnaires *Group discussions *Surveys

Factors That Matter • Target audiences • Messaging • Channels • Workflow/ Governance

Look Deep Within • Un-researched Assumptions • Isolated Opinions • Loss of Time and Money

Who Are These People Anyhow? • User Interviews • Survey • Multivariate and A/B Test • Website Analytics** •Social and Reputation Analytics •Search and Keyword Analytics •Contact Analytics •Syndicated Research

The Other Guys • How are competitors websites organized? • What are they talking about? • What’s their format? • What’s their branding and messaging like? • Where else are they active?

The Power Players • Bloggers • Social Media Sites • Celebrities • TV Shows/Talk shows • #Hashtags • Framilies • Online Forums • Trade Shows • ETC…

Keep Your Eyes Open • Current Events • Advances in Technology • Trends • Best Practices

Here They Come(Or Go) •CONTENT •CONTENT •CONTENT

• Share your results with stakeholders • Have a Summary Document

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