Published on March 11, 2014
Analysis Internal impact External impact Communicating
How Do You “Do” Different types of ways to get other peoples perspective would be: *Interviews *Questionnaires *Group discussions *Surveys
Factors That Matter • Target audiences • Messaging • Channels • Workflow/ Governance
Look Deep Within • Un-researched Assumptions • Isolated Opinions • Loss of Time and Money
Who Are These People Anyhow? • User Interviews • Survey • Multivariate and A/B Test • Website Analytics** •Social and Reputation Analytics •Search and Keyword Analytics •Contact Analytics •Syndicated Research
The Other Guys • How are competitors websites organized? • What are they talking about? • What’s their format? • What’s their branding and messaging like? • Where else are they active?
The Power Players • Bloggers • Social Media Sites • Celebrities • TV Shows/Talk shows • #Hashtags • Framilies • Online Forums • Trade Shows • ETC…
Keep Your Eyes Open • Current Events • Advances in Technology • Trends • Best Practices
Here They Come(Or Go) •CONTENT •CONTENT •CONTENT
• Share your results with stakeholders • Have a Summary Document
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